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Making the Case for General Support Funding with A. Nicole Campbell

Over the next two weeks on the Nonprofit Build Up, we are making the case for general support funding. This two-part series was originally recorded as a webinar with Angelyn Frazer-Giles, Executive Director of the National Network for Justice. Angelyn was previously featured on the Nonprofit Build Up Episode 9- Increasing Access for Grassroots Organizations.

You will hear us talk a lot about general support funding or flexible funding on the Nonprofit Build Up podcast, including Episode 22 – General Support Funding with A. Nicole Campbell. Many leaders in the nonprofit sector are speaking out about how crucial general support funding is for creating sustainable and effective organizations. And we agree. This series goes a little deeper into discussing why the majority of funding is not general support and what the delays are that slow down general support grants from becoming the default grants of the sector.

Additionally, Nic gets technical and discusses how to request general support grants and how to structure these awards to nonprofits and social-impact entities. Angelyn and Nic also address how to build relationships and trust and redefine risk to effectively transition to general support.

Listen to Part 1:

Listen to Part 2:

Resources:

Read the podcast transcription below:

Part One

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up podcast. And I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Katy Thompson: Hi, everyone. It’s Katy T., Build Up’s Program Coordinator. This week on the Nonprofit Build Up, we are making the case for general support funding. This episode was originally recorded as a webinar with Angelyn Frazer-Giles, Executive Director of the National Network for Justice. 

Katy Thompson: Angelyn was previously featured on the Nonprofit Build Up on episode 9, Increasing Access for Grassroots Organizations. You will hear us talk a lot about general support funding or flexible funding on the Nonprofit Build Up podcast, including last week’s episode introducing the importance of general support grants. 

Katy Thompson: Many leaders in the nonprofit sector are speaking out about how crucial general support funding is for creating sustainable and effective organizations. And we agree. This episode goes a little deeper into discussing why the majority of funding is not general support, and what the delays are that slow down general support grants from becoming the default grants of the sector. 

Katy Thompson: And with that, here is Nic’s discussion about general support funding with Angelyn Frazer-Giles. 

Nic Campbell: Thanks so much, Angelyn. It’s my pleasure to be here. And I really love the work that NNJ does. And so, I’m very happy to be having this conversation. When we started to talk about what this conversation would look like and what we would be able to cover, we started to talk about funding, right? And we started this conversation around why can’t we have more flexible funding throughout the sector? What is it that’s preventing funders from just making this a default position? And so, that’s always been my question about why can’t we make the default position within the sector to be general support funding? 

Nic Campbell: And I’ve heard some arguments against doing that. And I think in some instances it just might not work if you’re working with a particular organization and you’re trying to – A university is a great example. If you’re trying to support a school, for example, within the university. Giving general support to the entire university is not what’s intended. But I do think what is intended is flexibility and how that school or the intended grantee uses the funding. And so, this idea around general support is really about flexibility in funding and giving the ability of how to use that funding over to the grantee, right? And what are our steps to get there? 

Nic Campbell: And so, what I want to talk about today is what is general support? I think we use that term a lot. I want to explain what I mean by it. What do we mean when we say project support or project grants? Talk about two concepts; expenditure responsibility and equivalency determination. We’ll talk about when those things come into play. But I do think that we need to talk about them in order to have a real conversation around general support. 

Nic Campbell: Again, I do believe that in the majority of cases, general support is the most effective form of support that funders can provide to nonprofits to support their projects, programs and overall sustainability. This is how we build organizational capacity. You do it with flexible funding, unrestricted funding, and the general support. Yes, of course, you can build an organization that is sustainable through project support funding or project grants. But you want to make sure that the funding you’re providing is as flexible and unrestricted as possible. And I’ll walk through why. 

Nic Campbell: Why aren’t we there, right? This sounds really logical, right? Like, “Okay. Well, Nic, you’ve explained that you want to give flexibility to organizations. You want to get funding.” Why aren’t we there? And in my opinion, I think we’re not there because we have not built trusting relationships, right? And when I say we, I mean, funders and grantees. I think at the base of it, there is a lack of trust and there’s a lack of relationship that’s happening, which is influencing whether or not general support grants are then being made. 

Nic Campbell: And I think that that’s a big statement. And I think people will say, “Well, of course, I trust this organization. Of course, we have a relationship.” But I would actually challenge that and say, “Is it the kind of relationship where you say here is a set of unrestricted funds. Use it as you would like.” And I assured, and I trust that you understand my goals and we understand your goals, and we’re working towards the same aims, right? I think having that conversation and clarifying that relationship is at the core of all of this. And so, we can talk about all these tools. We can talk about giving general support grants, and project support grants, and expenditure responsibility, and how to do that with equivalency determinations and things like that. But to me, those things are tools. And at the core of it, it’s do you have this trusting relationship that will be able to support the use of all of those tools? When we say general operating support, what are we actually talking about? We’re talking about supporting a nonprofit’s mission, right? As opposed to saying, “I’m going to support this line item of a specific project or a program.” 

Nic Campbell: Again, we’ve talked about why funders, grantors should be providing general operating support. One, because it does build strong sustainable infrastructure. You’re not wedded to spending funds on a particular line item or a particular project. You can actually spend it to build capacity. You can help to build out the infrastructure of your organization, build out your governance, build out the way that you’re making grants if you are a grant-making nonprofit. It frees up the time that people are spending on fundraising, because now they don’t say, “Okay. Well, there’s 10 line items in our project. We’ve got two of them funded. Let’s go out and fundraise for the other eight.” Right? 

Nic Campbell: You are now thinking holistically, and it changes the way you start to tell your organization’s story and how you’re trying to say, “Here’s how you can support us.” And the reporting changes as well. Because now you’re giving reports on programs and initiatives throughout the organization and not doing it piecemeal, right? Project by project. I think it does reduce that power imbalance between grant maker and grantee that might exist. Because, again, you’re basing it on a trusting relationship. And this is where it comes from, right? This is where the flexibility comes from. The ability to say you’re going to use the funds the way you determine that you should use them. I think it allows an organization to be innovative and to actually take risks, right? 

Nic Campbell: Like, think of what you would do if you had a safety net, right? Think of what you would do if you had the ability to build your sustainability and your capacity. I think that’s a much different way of looking at things compared to, “Well, we’ve got a line item here. We still have to raise the other seven. How will we do that?” And you’re constantly worrying about how you’re raising funds against line items as opposed to how you’re building an organization. And at the core of all of this, it’s really about how are you giving your non-profit leaders space to lead? How are you giving them space to problem solve? And how are you giving them space to build an organization? I don’t think that once you give the funds, that’s it. 

Nic Campbell: I also think that what a company’s general support should be technical assistance support. You know, a lot of questions have been raised, “Well, if I give a general support award, it’s like writing a blank check. Essentially, how will I be able to find out what’s happened? How will I you know be able to monitor?” And I think, again, once you have that underlying trusting relationship, you can continue to work alongside the organization because of that really strong relationship. And you’re helping to say, “I have networks that I can introduce you to. I have other tools that I can have you use.” Because you’re providing technical assistance along with the money. 

Nic Campbell: I do not think that just providing general support funding is all it takes. I also think you need that additional capacity building support, the technical assistance that comes with it. And what do we mean when we say project or program support? We talk about supporting a specific project, or a specific program, or initiative of the organization. What can it help you do? You can actually respond directly to new and innovative projects. You could help to build out programs focus explicitly on that work that the project grant is funding. You have more control as a funder, right? You’re able to say, “Show me how this particular project has performed, a program has performed, a metric that you have articulated you would be following is doing. And you get into this idea of like not having this heavy reliance on one funding source. 

Nic Campbell: If you’ve got 10-line items and a funder is funding each of those line items, now you’re diversifying funding as a default, as opposed to having one funder giving you general support funding that you’re using any way you’d like. What are some of the limitations? Why do I constantly push for for general support? I really do believe that grantee organizations are the ones doing the work and they’re the ones that actually know the community that they’re serving best. Why not give them the ability to determine how then they want to use those funds, again, along with that technical assistance that’s being provided? 

Nic Campbell: I’ve also found this in my practice over seeing lots of different nonprofit organizations and leaders over the past 16 years, that what happens is you start to write to the grant, right? You start to write and create projects and programs to meet the funding ask, right? You might have an idea in your head where you’re like, “I think this is innovative. And I think this is the way to go.” But instead, what you do is, “Well, I know that there’s a pot of money that is living there for this particular kind of work. Now, let me write to that grant, right? Now, let me make this program fit that mold.” And so, I think that that does happen. 

Nic Campbell: And I think if you’re given piecemeal, you have to think about this, right? You’re giving piecemeal kinds of support and saying, “Okay, well I’m supporting this project or that program.” When you stop supporting a line item or you stop supporting that project, how is it being sustained over time? Because all of the things that you’re putting limits on, like, “Oh, we’re only giving 20% of this. We’re only giving 30% for overhead,” let’s say. Well, people still need desks to do their work, right? You still need electricity to do your work. You need all of those things that constitute infrastructure that we put limits on and we say, “We’re not going to – Our grant is only going to support this percentage of it.” What’s going to happen to the other 70%, the other 80%, that no other funder wants the fund because everyone wants to fund the program, the project, the work so to speak? 

Nic Campbell: What happens then is these projects may not be sustained over time. The project that you’re so interested in, that one might succeed. But what about the others that are not being supported or somebody drops out? Now you have projects being started not being sustained. And the overall effectiveness of the organization is decreasing, right? Just because one program is “succeeding”. If it’s succeeding in an environment that’s not sustainable, it is not succeeding, right? And so, those are some of the limitations that I’ve seen over the years and that I think that project support awards tend to facilitate. 

Nic Campbell: I’m not saying that project support is bad and never ever receive it. I just think that the default, the place we start from should be how do we award unrestricted flexible funding to this organization in order for them to be sustainable and build their capacity while doing the work that we’re interested in supporting. Now, the reason I wanted to talk about expenditure responsibility is because now that we’ve talked through general support and project support, some people might say, “Well, that only works when you’re making a grant to a public charity. When you make a grant to an organization that’s not a public charity, you have to deal with expenditure responsibility.” And this is only if the grant maker is a private foundation. If you’re a public charity and you’re making grants, you don’t have to worry about expenditure responsibility. But private foundations do. 

Nic Campbell: And private foundations then have to comply with all the ER requirements that say you have to do lots of different things. You have to have an agreement. You have to put certain language in the agreement. You have to conduct certain diligence. And you really can’t give a general support grant to an organization that’s not charitable, right? If you think about the example of giving a grant to a for-profit, and the for-profit would say has a really great charitable program, and you say, “Well, Nic said we should always give general support grants. I’m going to give it to this organization.” When you’re giving this general support grant to this for-profit that does for-profit things, you can’t do that as a private foundation because now you’re supporting things that are not charitable. You haven’t really supported that carve out project. That’s the concern when it gets to expenditure responsibility where people will say, “Well, we can’t obviously do general support in that context.” So, it has to be a project support grant, right? 

Nic Campbell: And I agree that you can’t just give the sort of blanket type of support to organizations that are not charitable when you’re dealing with expenditure responsibility. But that doesn’t mean that you can’t build in flexibility, right? It doesn’t mean that when you make that project award, you can build in the maximum amount of flexibility that is allowed under the law. And I don’t see that push to get us to that maximum level of flexibility under the law as much as I would like. 

Nic Campbell: I would love it if the place that we’re starting from is unrestricted flexible funding. And however it shows up, we meet those different situations. If we’re dealing with a for-profit with a charitable program that is carved out, then we give a project support grant that has the maximum amount of flexibility that is allowed in that instance. That’s what I’m saying when I talk about how we should approach funding. I’m not saying in every single instance, general support is appropriate or even legal. But I am saying that there are ways to have it happen. 

Nic Campbell: And so, when someone brings up expenditure responsibility, the thinking here is there’s still ways to do it. And I just want to see us try to get there. Because there’s lots of grassroots organizations that they’re not public charities for whatever reason, right? When we think about innovation, when we think about ways to show up and have social impact, it’s not just the public charity that can have social impact, right? There’s lots of different organizations that are not forprofits, but there are other kinds of entities that would fall under expenditure responsibility. And I don’t think that it’s logical or reasonable to say, “Well, because you’re not a public charity, we can’t possibly give you additional flexibility in this award. And we have to change the way we work or operate.” 

Nic Campbell: The other one I wanted to talk through is equivalency determination, because the question determination is essentially a process that you go through where you determine that a foreign grantee, a non-US entity, is the equivalent of a US public charity, right? You basically say, “Look, if you were formed in the United States, you would basically be a US public charity. But because you weren’t, we’re going to have to go through a process that makes sure that you’re the equivalent of a US public charity.” Once you go through that process, what it essentially does is it allows you to treat that organization as a US public charity. Otherwise, you’re in expenditure responsibility, right? Because you’re making a grant to an organization that is not a public charity. That’s when expenditure responsibility comes into play in the US and outside the US. 

Nic Campbell: Equivalency determination only comes into play when you’re dealing with organizations that are outside of the US. And so, here, it’s another tool to say, “How do we make sure that we can get you flexible funding?” Right? How do we make sure that we can put you under the general support rubric and give you the amount of funding that you need and have you use it in the way that you see best, again, providing technical assistance along the way? And equivalency determination is a process. So, you want to make sure that you’re supporting the grantee through that, because you’re asking for operations information and finances to essentially get to that point where you’re making that determination about equivalency. 

Nic Campbell: And so, that’s really what I wanted to talk through so that we could set ourselves up for our conversation. And again, like just to start us off or have us think about why is the majority of funding not general support, right? After everything that I’ve talked through, why do we think that we’re still in this space where the majority of the funding that’s awarded is actually not general support? And in fact, when COVID hit last year and started particularly within the United States, we had a lot of conversions, right? We had a lot of grants being converted from project support to general support. Why? Why did it take a pandemic for us to get to that point? And there’s some organizations, there’s some foundations, even after they’ve made that conversion, they’re still gone back to providing project support, right? It’s just like we think this is a crisis. And so, we think you need the flexibility. But in a non-crisis situation, you actually don’t need flexibility, and you’re fine with the project support grant. 

Nic Campbell: I would push us and challenge us to ask ourselves why is that the case? And then what’s slowing us down? What’s making us say why can’t general support grants or that approach of unrestricted flexible funding be the default approach for the sector? Like, what’s slowing us down there? 

Katy Thompson: We are going to pause the conversation here. There’s a lot we have to say about general support funding. Nic raised so many important points and questions to ponder that we wanted to space this discussion out over two episodes. Stay tuned for part two next week.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

 

Part Two

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up podcast. And I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Katy Thompson: Hi, everyone, its Katy T., Build Up’s Program Coordinator. This week on the Nonprofit Build Up, we’re continuing our conversation about general support funding. This episode was originally recorded as a webinar with Angelyn Frazer-Giles, Executive Director at the National Network for Justice. 

Katy Thompson: In this episode, Nic gets technical, and discusses how to request general support grants and how to structure these awards to nonprofits and social impact entities. Angelyn and Nic also addressed how to build relationships, and trust and redefine risks to effectively transition to general support. At Build Up, we believe that in the majority of cases. General support is the most effective form of support that funders can provide to nonprofit organizations to support their programs, projects and overall sustainability, which is why we’re dedicating a significant amount of time on the podcast to discuss it. And with that, here is the second and final part of Nic discussion about general support funding with Angelyn Frazer-Giles.

Nic Campbell: And then I also want to turn it on to the nonprofits as well, who are requesting grants. Because, yes, it’s funders that are talking about awarding project support grants. But I also find that as grantees are just asking for project support grants, I think it’s just because this is what we’ve been conditioned to do. So, how do you actually request them? How do you put yourself in a position where you’ve been receiving project grants for years and now you want to say, “No, I actually want to receive general support grants. And I want that technical assistance support so that I can continue to build out the capacity of my organization and become more sustainable.” How do you structure these grants to these innovative entities, right? Entities that are not public charities. They’re just other nonprofits, or they just might be social impact entities? How do we structure those grants to do those things? 

Nic Campbell: And I think most importantly, how do you build relationships and trust and redefine risk? How you’re thinking about risk to effectively transition to general support? Because I do think that without answering that final question, everything else is going to be sort of fits and starts, right? So, you’re going to see a wave of, “Hey, let’s all do general support.” And then you’re going to see it sort of stall. And you’re going to see it start up again. And we’ve seen that already, right? We’ve seen the largest foundation say, “We’re going to focus on general support and providing more flexible awards.” And then there’s kind of been a stop, right? Encouraging other foundations to do the same. But there’s going to stop. 

Nic Campbell: COVID then surfaces. And it’s, “Okay, well, let’s convert to general support. This is great. Let’s give all this generous support so we can provide flexibility to these organizations.” And now there’s sort of a lull. So why do we keep having those lulls? I really think it’s because at the core of it, we need to build those relationships and trust and think about and talk about how we’re defining risk. But I’ve said a lot. And so, I will stop there, Angelyn, and turn it back over to you. 

Angelyn Frazer-Giles: No. Great, great information. I’m going to ask, if anyone does have any questions, they could feel free to put it in the Q&A. But I have a couple of questions. And one of them has to do with the slide that talked about equivalency determination? And if you could just go over that a little bit, because I think I missed the first part of the concept in terms of foreign entities and how that relates to the nonprofit that is a US-based nonprofit. Could you just explain that one a little bit more?

Nic Campbell: So, when we talk about general support, and this idea that we’re giving flexible funding, unrestricted funding to organizations, some of the pushback or challenges might be, “Well, you can only do that with a US public charity.” You can only do that with an organization that is designated by the IRS as a public charity. And so, when you start to deal with organizations that are not US public charities, both within the United States and outside the United States, right, because it’s grassroots organizations around the world working within communities, you can’t then make those grants. So, they have to be project support grants. Let’s not even talk about flexibility when it comes to those organizations. 

Nic Campbell: And so, equivalency determination comes in, because it’s a way of saying we find that this organization that is based outside the United States is the equivalent of a US public charity. Once you go through that process to make that determination, now, that organization essentially can be treated just like a US public charity. So, that means that this organization, that before this equivalency determination process was not eligible for this broad general support client where you could support all aspects of the organization’s work necessarily, now they can, because they have been seen and deemed to be the equivalent of a US public charity. 

Nic Campbell: And so, as a result, you’re able to give broad support just like you would give to a US public charity. You can give them a lot of the flexibility and the options that you provide to US public charities. So, there’s another tool to do that. And sometimes it just requires that you’re going line by line through budgets when you’re in expenditure responsibility. So, now you’re making a grant to an organization that’s not a US public charity. It’s also based outside the US. And let’s say you don’t go through the clemency determination process, because for whatever reason, it just doesn’t qualify. And it doesn’t have to be for charitable reasons, but it just doesn’t qualify, you can still award funding in a flexible way to that organization, right? You literally just have to go through budget line by budget line to ensure that its charitable and what you’re supporting would be charitable. But you don’t have to designate it to a particular line item. I think there’s ways to do it. Equivalency determination is one. But also, being creative and how you’re thinking about supporting organizations that are not US public charities both within and outside the United States is another.

Angelyn Frazer-Giles: Okay. Thank you. Thank you for that clarification. We have a question. And I’m going to allow this person to talk if they want to say the question. I’ll just open up your mic. And if you want to say your question, you’re more than welcome to do so. And if not, I can also just read it. So, whichever you prefer. 

Nic Campbell: Cool. Thank you, Angelyn. Can you hear me okay?

Angelyn Frazer-Giles: Yes, we can hear you.

Nic Campbell: Thank you so much. This is really fantastic info. And really appreciate that this is a rare conversation in a lot of these spaces. Thank you, Nic, so much for presenting all of this. My question was around the challenge that I think a lot of smaller nonprofit organizations run into in general, which is, if you’re kind of a small fish, it’s hard to get the attention of foundations at all to fund your work. And so, then asking for general support seems like it’s just out of the question. So, I’m wondering if you find that there is a scale issue or a size issue that goes along with this? And if you have any suggestions for how to navigate that?

Nic Campbell: So, I appreciate the question. And I think what I’ve found – I’m not going to discount the fact that there is a size difference between a lot of the grassroots organizations that I work with and some of the largest funders, some of whom I work with as well. But I will say that scale, I think, is actually perception, right? Because if you were clear about your value add, if you were clear about this is what my organization does. This is our unique value proposition. This is what we’re adding to this ecosystem. This is the kind of impact that we’re having and the problem solving that we’re doing with the community. It doesn’t matter how “small” you are. It’s about your impact. And it’s about how you’re showing up. 

Nic Campbell: And so, when you come to that conversation with a funder to say, Essentially, we’re having this conversation because you’re interested in supporting us. If you’re interested in supporting us, then you’re interested in supporting that impact.” And so, finding a way to, one, be clear about your impact and your unique value prop and what you’re adding. But also, being clear that general support, I don’t think it’s like, “Well, you should start with project and then you get general.” It’s that this is how you invest in this organization. This is how you invest in the people and the capacity in the building of this organization. And this is the way to do it, is through general support grants, is through capacity building grants. It’s not through line item grants. 

Nic Campbell: And I think having that conversation. And again, if you have that relationship, that trusting relationship between whoever you’re talking to at the foundation or the funder, and they have whoever’s talking to them from your organization, that conversation goes a lot easier, right? I think it’s harder when people don’t have the relationship. They also don’t understand the risk. Because at the end of the day, the funder is just thinking in terms of risk, right? You’re thinking, “Is this risky? Will this actually pan out?” And no one really has a shared understanding of what risk means. Risk to them can mean you’re small, right? So, you’re risky. And if that’s the case, then we need to be clear about why that is a risk, as opposed to just being different. Why is it a risk as opposed to being an actual advantage? Because you can now engage with the community in a way that a large organization might not. 

Nic Campbell: I think a lot of these points really just go around how can you establish your impact? How can you make that clear to the funder? You also need a trusting relationship. I know, that’s the hard thing to build. But I think you need a trusting relationship. Because to be honest, even if you get a project support grant and that trusting relationship is not there, you’re going to see it in the monitoring. You’re going to see it in the reporting. You’re going to see it in the way that you’re engaging with each other anyway. So, you need to build that trusting relationship in order for all of those things to come together and see general support as an investment in this organization and getting them closer to the impact that they’re saying that they want. Otherwise, they wouldn’t be having the conversation with you. 

Nic Campbell: And so, that’s how I advise and counsel my clients to approach the conversation. We can talk about ways to be a little more creative. If for some reason the organization might not want to provide general support because sometimes that is the policy of the funder, and if that’s the case, then we think about how do we do this in a creative way as opposed to just saying, “Okay. Well, let’s just default to project support grants.” 

Angelyn Frazer-Giles: Yeah, it really was. Thank you. In that same vein, I have a question regarding – You talked about when the pandemic hit last year, when everything shut down, and folks were trying to do some of that basic support to communities, right? And after George Floyd, it was the conversation about race. And there was this reckoning for people who, I guess, didn’t feel racism existed in this world. There were all of these shifts, right? Where we saw some of the organizations that we support, they then have to like shift their mission and focus because the funders were then shifting their focus and various guidelines on funding. 

Angelyn Frazer-Giles: And you just talked about it slowing down. Like, it opened up. There was some general support. And then it’s starting to slow down a little bit more where they’re now fully re-evaluating, “Okay, where were we a year ago? And how do we continue down that path? Or do we need to structurally change things?” And I’m just curious as to how you’ve been able to talk to folks about not changing their mission to fit that mold that you discussed about the funding that exists and trying to find that one key word that’s in your mission that might be – The one key word that’s in the funding application and really get people to really step back and maybe say, “Well, maybe that’s not a good fit for me. Because if I have to change my mission and my goals, then I’m not being true to what my organization is about.” 

Nic Campbell: It’s a really good question, right? Because I think what it puts into play for me is that a few things. The first is if you’re in an emergency situation as an organization and you have payroll or you have just needs that need to be met immediately, I think, yes, go – If you can pivot easily, pivot easily and get the funding. Because it’s about staying alive at this point. 

I think if you’re in that kind of dire situation, I wouldn’t then say, “Well, no, I’m just going to hold off. And I’m not going to change because of all of these other things,” which are all valid if you’re in that emergency kind of situation. I would say pivot if you can and accept the funds, right? Because you want that lifeline. 

Nic Campbell: If you’re not in that dire of a situation and you’re just saying, “Look, we do need the funds. We need the revenue. How will we do that? Do we need to pivot?” I think you are in a position that is saying a ton about your infrastructure, right? It’s telling me that you are not diversified. It’s telling me that something is missing in that compelling story that you’re telling in order to fundraise, right? It says to me that you might be telling a great story around impact, for example. How you’re working with communities? But you’re not necessarily telling a very good story about your infrastructure, and all of the infrastructure that it takes to get to that impact. 

Nic Campbell: I think that once you get to the point where you’re thinking, “Should I pivot? I need this money. I need the revenue.” It’s actually a time to think about what in your infrastructure is not in place that have put you into this position? I think, one, very easily, could be diversification of revenue. Because there’s a series that I do on Fridays. It’s called fastball Fridays. Just like a few minutes of video, and we talk about infrastructure in each of those episodes. One of them that I put out is can you say no to a grant? Like, are you in the position to say no to a grant because it does not align with the way you want to problem solve alongside the community that you’re serving? And if your answer is, “No, Nic. Actually, I can’t say no to a grant at this point.” Then to me, it’s a signal that we need to work on governance. We need to work on your capacity. We need to work on how you’re doing your fundraising in terms of diversification of funding. Who you are actually reaching out to? 

Nic Campbell: There’s a lot of infrastructure pieces that I think that we should delve into that will actually strengthen your organization and put you in a much better place than you having to think about should I have to take this money or not? I think if you are at that stage and you have some space to at least say, “Look, it’d be nice to have, of course. But we actually don’t need it right now.” I would spend some time thinking about my infrastructure. I’m thinking about your board’s engagement and involvement oversight and accountability within the organization. How your capacity looks within your team, within your systems, your processes? Because something has gotten you to the point where you are now thinking of pivoting, changing your mission. You’re not talking about kind of a tweak. We’re talking about you changing your mission the way you work. I would say that you are almost at that stage of being really in dire condition. It’s a signal to me to start to focus on the infrastructure a lot more. 

Angelyn Frazer-Giles: Wow! Thank you. Thank you so much for. That’s really telling. Because I think we’re all in the position of having to look at our organizations and determine whether or not what we’re doing for the infrastructure is working. And is it sustainable over time? And asking yourself that question, can you turn down a grant? Because I think a lot of folks are also looking at situations where someone may be a great – Willing to offer you some money. But maybe it doesn’t fit in with your heart strength. So, it may be what their mission is, is really not necessarily what you want to align yourself with. Especially being able to step back and look at that situation and say, “Well, maybe that is what we shouldn’t do. Maybe we keep looking.” Do you have any advice for looking at foundational grants versus more uh corporate type grants? And that goes along with what I was just talking about. Making sure that whatever the mission is of that corporation fits in with your model or your vision. Do you have any suggestions or ideas on how to look at those? 

Nic Campbell: Yeah, I think when it comes to fundraising and development, the work that I do around infrastructure necessarily touches on it, right? Because you want to make sure that you’re strong enough to actually take funds, to actually go out and ask for funds. And so, when I hear – When I ask organizations about donors. Who are they receiving money from? Who’s in their donor base? And when it comes to fundraising and development, the work that I do around infrastructure necessarily touches on it, right? Because you want to make sure that you’re strong enough to actually take funds. To actually go out and ask for funds. 

Nic Campbell: And so, when I ask um organizations about donors. Who are they receiving money from? Who’s in their donor base? And when I hear it’s just all foundations. All private foundations. I like the fact that it’s diversified and it’s not like two foundations or one foundation. But I always want to ask about what about corporations? What about individuals? What about high-net-worth individuals? How about individuals that want to do sort of crowd sourcing, crowd funding types of contributions? 

Nic Campbell: And if they have a strategic response to that to say, “Oh, actually, here’s why corporations are not necessarily interested. Or here’s why they’re making up 2% of our donor um base.” I think that’s fine. But I want to make sure that we’ve had the conversation and I’ve asked the question. Because you need to know who your ideal donor is. And you make sure you’re as diversified as possible. I also think that we need to consider and explore earned income options and models as well. And again, it’s not to say that it is for everyone. But again, I want to make sure that you ask the question and you have a conversation as to why it’s not. 

Nic Campbell: And what I find a lot is that we start off from a place of we are just going after foundation grants. And I think that there’s a lot of other types of donors out there that might be interested in the work that you’re doing and the impact that you’re having that are not foundations. And so, it’s a matter of having that strategic conversation around does it make sense to have a campaign around corporations? Around individuals? Around different types of social impact entities that might be interested in the work that we’re doing? And again, you may not come out saying yes to all of those things. But at least you have the conversation and you’ve raised the question. 

Angelyn Frazer-Giles: Okay. Thank you. Thank you very much for that. I have one other – It’s really not a question. It’s just a statement for you to, first of all, say thank you so much for you being a partner with National Network for Justice. You have helped a couple of our members in their infrastructure and their strategic planning. And everybody loves you and thinks that you just are able to just put your thumb on the issue and really help aboard and help the staff work through whatever the issues are that they’re dealing with. So, I want to thank you for that. And please tell people how they can get in touch with you. Any type of service that you want to say that you are here for, that you are doing for folks. I know you are very, very busy. And so, you taking the time out to do this for us is really, really appreciated. And just want to give you the opportunity to talk about – 

Nic Campbell: I really appreciate that, Angelyn. And as I mentioned at the the top of our conversation, I do enjoy the work that we’re doing together and all that NNJ is doing for its members and for the community generally. If people want to be in touch, I would love it if you would be. We have a podcast. It’s called the Nonprofit Build Up. And so, it’d be great if you could take a listen to our episodes and also subscribe, because we would love to have you share all of the new episodes that are coming out. We have conversations with leaders and problem solvers within the sector about how to build infrastructure, fundraising and development. The same kinds of questions that we’ve talked through around do we pivot if we need the money? What does that say about our message and about our organization and sustainability? That’s definitely one way. 

Nic Campbell: Another is to please sign up for our newsletter. We send it out weekly. And we share lots of tips and resources within it. And you can just do that at our website, which is buildupadvisory.com. And you can sign up right there on the website. And right before you sign up, it’d be great if you could take a governance assessment, right? And so, we offer a free governance assessment where you can go on to the assessment and you go through it, answer questions about your board. You can have your colleagues take it as well if there’s more people on staff within your organization. And what we do is we take the information and then we come back with a governance assessment for you to give you an idea of where your organization is in terms of its governance and in terms of its development. Please pop on over to buildupadvisory.com. Take the assessment and also sign up for our newsletter. 

Angelyn Frazer-Giles: Sounds great. I get the newsletter. NNJ was featured in the newsletter a couple times. So, thank you. 

Nic Campbell: That’s right. 

Angelyn Frazer-Giles: So, we appreciate that. But – 

Katy Thompson: And that concludes this week’s episode. As you heard, general support allows nonprofits to have long-term vision while flexibly and easily addressing their immediate needs, which is particularly relevant in crises as we saw when many funders quickly converted their project support grants to general support grants in the height of the COVID-19 pandemic. We are curious to know how you are thinking about general support funding as either a nonprofit or a funder. Send us your answers and infrastructure comments and questions to hello@buildupadvisory.com.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

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Making the Case for General Support Funding with A. Nicole Campbell (Part I & II)

Over the next two weeks on the Nonprofit Build Up, we are making the case for general support funding. This two-part series was originally recorded as a webinar with Angelyn Frazer-Giles, Executive Director of the National Network for Justice. Angelyn was previously featured on the Nonprofit Build Up Episode 9- Increasing Access for Grassroots Organizations.

You will hear us talk a lot about general support funding or flexible funding on the Nonprofit Build Up podcast, including last week’s episode introducing the importance of general support grants. Many leaders in the nonprofit sector are speaking out about how crucial general support funding is for creating sustainable and effective organizations. And we agree. This series goes a little deeper into discussing why the majority of funding is not general support and what the delays are that slow down general support grants from becoming the default grants of the sector.

Additionally, Nic gets technical and discusses how to request general support grants and how to structure these awards to nonprofits and social-impact entities. Angelyn and Nic also address how to build relationships and trust and redefine risk to effectively transition to general support.

Listen to the podcast here:

Part One

Part Two

Resources:

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Increasing Access for Grassroots Organizations with Angelyn Frazer-Giles

Angelyn Frazer-Giles is honest and compelling in how she speaks about the work of NNJ and how they’re staying true to their mission. She talks about how to support grassroots organizations, leanly-staffed organizations, and organizations engaged in direct services work in the criminal justice space.

In this episode, Angelyn shares her advice for nonprofits to remain true to their mission and goals to continue to show up for the communities they’re serving instead of pivoting for short-term returns. And she discusses the role of philanthropy in increasing access for grassroots organizations that have been traditionally excluded from conversations. This conversation encourages us all to reimagine what the sector and society could become if we placed big-bets on grassroots organizations.

Listen to the podcast here:

Resources:

 

About Angelyn Frazer-Giles

Angelyn C. Frazer-Giles is the Executive Director of the National Network for Justice (NNJ). She has over 25 years’ experience in community organizing, policy analysis and advocacy on civil and human rights issues and criminal justice. Previously she was the Director of State Legislative Affairs and Special Projects for the National Association of Criminal Defense Lawyers (NACDL) where she was responsible for the development, articulation, and strategic vision of NACDL’s agenda on the state level.

Angelyn is a graduate of the Fashion Institute of Technology in New York with a degree in Fashion Buying and Merchandising, has a B.A. in Latin American Studies from the Henry M. Jackson School of International Studies at the University of Washington, studied Spanish at the Universidad De Guadalajara in Jalisco, México and received her Paralegal certificate from Delaware State University. Angelyn has traveled to Italy, Portugal, Cuba, Greece, the Caribbean and Honduras the homeland of her parents. She is also a licensed instructor of Zumba®, Zumba Gold®, Zumba Sentao™ and Aqua Zumba®. Currently she is studying to be an end of life doula.

Read the podcast transcription below:

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Nicole Campbell: Hi everyone, this week on the Nonprofit Build Up, we’re talking with Angelyn Frazer-Giles. Angelyn is the Executive Director of the National Network for Justice, a membership-led organization established to support and strengthen the work of state-based organizations, including crime survivors, formerly incarcerated leaders, youth immigration, public health, and re-entry service organizations seeking to reduce jail, prison, and detention population safely and permanently. Angelyn has over 25 years of experience in community organizing policy analysis and advocacy on civil and human rights issues and criminal justice. Previously, she was the Director of State Legislative Affairs and Special Projects for the National Association of Criminal Defense Lawyers, where she was responsible for the development, articulation, and strategic vision of its agenda on the state level. We recorded this conversation last year amiss the growing social justice and racial justice movement, and the height of an international health crisis. Angelyn is honest and compelling in how she speaks about the work of an NNJ and how they’re staying true to their mission.

Nicole Campbell: She talks about how to support grassroots organizations, leanly staffed organizations, and organizations engaged in the direct services work in the criminal justice space. She also talks about the power of being responsive to community need and how she’s doing exactly that in her role at NNJ. Angelyn also shares her advice for nonprofits to remain true to their mission and goals, to continue to show up for the communities they’re serving instead of pivoting for short-term returns. And she discusses the role of philanthropy in increasing access for grassroots organizations that have been traditionally excluded from conversations. This conversation encourages us all to re-imagine what the sector and society could become if we place big bets on grassroots organizations. And with that here is Angelyn Frazer-Giles.

Nicole Campbell: Hi Angelyn, I am so happy to have you joining us for our Fast Build Leader Series.

Angelyn Frazer-Giles: I’m really excited to, first of all, be asked, and second of all, to join you. Thank you very much.

Nicole Campbell: To get us started, can you tell us about National Network for Justice, your role, and NNJ’s immediate priorities?

Angelyn Frazer-Giles: So, the National Network for Justice is a national organization providing a Big Ten approach in assisting state-based organizations who are seeking to decarcerate jails, prisons, and detention facilities. And I was hired in 2018 as their Executive Director. And what we do is we have four main objectives. We provide training and webinars to help strengthen the field of state-based groups. We are trying to expand the peer-to-peer mentoring so that a lot of these groups who are up-and-coming are communicating with groups that have been around for a while and they can help offer them some level of Intel and support. And we’re looking at intersectional approaches in the criminal justice field. So for example, immigration issues, there’s a huge intersectionality with that particular line of defense, so to speak, because immigrants and there’s a criminal justice system and they’re emerging. So we’re always examining intersectional approaches to criminal justice reform. And then the final objective is promoting funder familiarity with some of these groups that are otherwise not afforded the opportunity to have either one-on-ones or communicate with funders who are funding organizations around the country dealing with criminal justice reform.

Nicole Campbell: And so, if I were to think of what your member profile looks like for an organization that wants to join NNJ, what does that organization look like?

Angelyn Frazer-Giles: So, we have members that are members of state-based organizations. We have individual members and we have members that belong to national organizations. Our focus is primarily state-based organizations, and they’re not necessarily…there’s no, like, size determination. They don’t have to be, you know…have a certain number of staff or they don’t have to be in any one jurisdiction, or anything like that. We are just focused on organizations in states who are doing this work, who are trying to educate their community, decarcerate these jails, decarcerate prisons and, more and more, dealing with decarceration of detention facilities. So the objective is to make sure that we have a lot of these groups that are doing this work as part of our network, we find that there’s a lot of state-based organizations, particularly smaller ones, that don’t get the recognition of all of the work that they’re doing, right.

Angelyn Frazer-Giles: They’re working out of their cars. They’re just hustling out there, just trying to make it happen and do whatever needs to be done in terms of having people really focused on the criminal justice system. So our members abroad. We have, like I said, individuals, city-based organizations, and national organizations. Our bylaws call for anyone who wants to be on a committee, with the exception of our financial committees, can be on a committee. Anyone that belongs to a state-based organization can be nominated to be part of the board, but we don’t have that international organizations on our board. We want it to really, really focus on state-based groups.

Nicole Campbell: Okay. And I really like how you’re focusing on the smaller organizations to make sure that they’re included in the conversation and have the support and resources that they need to participate and support the communities that they’re working with. I want to talk about this current environment and what NNJ is doing right now for the communities that it works with or its membership,

Angelyn Frazer-Giles: Right. So we’ve had probably in the past month and a half, maybe two months, we’ve had two calls where we’ve just been focused on members who are actively doing direct action in terms of trying to get people out, right? Because we know that the prisons and the jails are just powder kegs for the COVID virus to spread, and for people to get sick, and unfortunately, people to perish. And so we’ve been working with a lot of our groups. We don’t specifically…NNJ doesn’t do the direct service, but we’re working with a lot of our organizations who are trying to do some of that direct service, whatever it is that they might need. They may need help with getting a sign-on letter out to other members and to other organizations, they need assistance with putting together care packages. And so to the extent that we can assist them with other resources that may be out there to help them get care packages together. We are going to probably be doing some father’s day cards just to get some of those cards out to members in a lot of the facilities around the country. Particularly in Mississippi, we have a member who’s working really diligently trying to put together not only care packages for members of the community who are suffering from COVID, but also trying to help some of the young people who have family members incarcerated that are about to graduate and don’t have the support systems.

Angelyn Frazer-Giles: And so, we’re trying to get the word out about that and really just provide an opportunity for a lot of our members to talk to each other. Everyone tends to be in silos this particular crisis, because of the fact that we cannot move around the way that organizers tend to move around. It has caused folks to have to organize online, organize via the phone, organize via these types of Zoom calls or Google calls or whatever, to get information out, and newsletters. And so we’ve tried to just be a conduit for the conversations, and I’ve been sending out information about different funding sources that I see that come up that don’t necessarily pertain to NNJ specifically, but may pertain to some of our organizations out there that are doing specific work around either young girls or young boys, or you know, some specific issue area that we don’t necessarily cover. So there’s a lot of different that we’re doing. Every day, I know there’s several calls of people that are just really trying to get the information out and trying to let other people know what their actions are in their jurisdictions, so that maybe they could utilize some of those same types of tactics in their jurisdictions, you know, letters to the governors and caravans in front of jails. So that type of thing. So we’re there to help support to the extent that we can.

Nicole Campbell: I’ve been seeing that a lot as well, this need to communicate with each other a lot more, learn from each other and collaborate. So I think it’s really critical that NNJ is providing the space for people to do that. And speaking of talking with other people, other organizations, I was wondering if you could talk about nonprofits that are fundraising as a significant part of their budgets. I know that NNJ also fundraises as part of its operations and to support its operations. So I would love to know what advice would you give to nonprofits that have to fundraise during this time? What should be top of mind for them, particularly during the crisis and as they look beyond it?

Angelyn Frazer-Giles: So, we are fundraising. We’re trying to fundraise in this COVID environment. I think the biggest piece of advice that I could give to anyone out there that is seeking funding is to stay true to your objectives, your mission, and your goals, to the extent feasible and possible in this environment. What I mean by that is, I’ve seen a lot of philanthropic ventures shift their focus to COVID-19 related funding. So if there’s an organization that maybe wasn’t doing specific direct service related to health or related to any type of issue dealing with mental health or specific PPE or anything like that, supporting folks on the frontline, that because a lot of philanthropic ventures have shifted their funding focus to providing funds for COVID relief, I’ve seen organizations try to fit that mold. And I think that, if that is not what you do, I think it’s hard to try to shift yourself and try to manage a way to fit that square peg, round hole, or vice versa.

Angelyn Frazer-Giles: And I think that because of the fact that we are in this crisis and now this funding is coming from a variety of different sources and organizations need the funding, to not stick to your mission and your goals is going to take you off track. And then you’re going to have to try to pivot and come back when we’re not in this crisis or we’re in some other type of crisis. Right? And so my advice would be to just really be clear on what your mission, your goals, and your objectives are. And if there is money out there that’s COVID related that you see a funder is offering, and you can find a way within your mission to apply for that money, except the money, and work with that money to influence what you’re trying to do, then I say go for it. But if it requires you to totally shift what you’re doing, then I think that you really need to reevaluate and determine if that’s really where you want to go. Because I know how it is when you need the funding, because everyone’s always looking for funding, we’re looking for funding. But I’m also see a lot of things that I think are interesting that NNJ might be able to apply for.

Angelyn Frazer-Giles: But then I have to all say, “Okay, is this going to lead us to what we’re trying to do?” Which is assist state-based organizations in their work and their efforts. If I don’t see that, but I see maybe a funding source that one of our network members might benefit from because it’s specifically what they’re doing, then I’m passing that on to them. I’m not going to try to apply for something and it’s really not an NNJ, but it might be one of our member organizations. So that would be probably the biggest piece of advice. It was probably a long-winded response, but my biggest piece of advice to entities who are looking for funding, because I know how it is if someone’s giving you a $5,000, $10,000, $20,000 grant, you know, they want you to do some type of COVID relief and it’s not part of your mission, and it’s hard not to take it. But you really have to focus and say, “No, I really don’t want to do that.”

Angelyn Frazer-Giles: And I think some of the funders will respect organizations for not just jumping on the bandwagon in terms of COVID relief efforts, when that’s not what they were designed to do, even though this is something that is new to all of us. And unfortunately it’s been something we’ve all had to try to maneuver and get used to and try to be valuate our whole life existence around. I think that a lot of funders would be willing to look at someone again, knowing the future, when this crisis, I won’t say passes, but subsides enough where people are like, okay, we can go back to our work, what we were put here to do, what our mandate is.

Nicole Campbell: Right. And so being consistent to organizations’ missions. And so you’ve mentioned that funder comes to an organization, says, “We are offering COVID relief.” And that organization thinks about it and says, “You know, we really can’t take that funding right now or participate in this particular effort because we’re doing this other piece of work that’s requiring all of our attention.” And so I know you about some funders or the majority of funders understanding that. And then maybe that organization revisiting the conversation and saying, “Hey, can we have a conversation?”, later on, once that organization’s work is underway. But I wondered if you could give some advice around how do you pick that conversation back up? So you’ve stayed strategically on target and on focus, and you just determined that, you know, maybe the funding that’s being offered is not strategically aligned with your mission. How do you then pick that conversation back up with a funder? Just say, “Okay, now I’m back. And I’d love to revisit the conversation around funding.”

Angelyn Frazer-Giles: And I think you set that up when you have the initial conversation about this money being offered and maybe a situation where the funder doesn’t come to you and says, “You know, I have this money and we’d love for you to apply for it.” It may be something that you just see and you could send a note, a letter, to that funder and say, you know, “This is a great opportunity. I will definitely pass along this opportunity to maybe someone who is working specifically on these efforts. We are not right now. We’re really trying to stay focused on our mission at hand, but we’d love to have an opportunity when we are out of this specific crisis to come back to you for funding, either general support funding, or particular project, we’d love to be able to come back to you and have a conversation.”

Angelyn Frazer-Giles: And I think that funders are willing to do that. If you put yourself out there and say, “This organization is not going to apply for funds that really don’t fit us.” I think funders are like willing to say, “Wow, they’re really trying to stick with what they’re doing.” We’re all trying to manage and maneuver in this. So I think that there’ll be more open to that. And I think seeing a note from someone saying, you know, “This is a really great opportunity. We’ll definitely pass it on to one of my colleagues, but we’d love to be able to talk to you about other funding.” We think that they would be open to that.

Nicole Campbell: So, we’ve been talking a lot about funders and I’d love to hear the advice that you would give to them beyond, you know, give more money; for funders to support nonprofit sustainability, both within and beyond this crisis.

Angelyn Frazer-Giles: Right. So I think that because of the fact that there are these mid and large size organizations out there, they’re doing great work and they’re getting funding so that it allows them to have infrastructure in place. And it allows them to have their financial elements of their organization to be sound, and that they have people in place to do their programming and to do their marketing. Like they’ve got enough funds where they’re able to do all of these things. I think that it’s a beautiful thing, that there are organizations being funded. But at the same time, there’s a lot of organizations that are starting up that are smaller, that are also doing great work, right, grass roots, organizing work, or direct service work. And it would be great for those organizations to get their piece of the pie. And I think funders who do fund this work, criminal justice work have a great network of other people who may not fund criminal justice.

Angelyn Frazer-Giles: Right? And so to be able to access some of those philanthropic entities that may not fund criminal justice work, but that funders can actually talk to some of these other organizations about, I think would be helpful for smaller organizations. Because they could say, you know, “Hey, we’re not funding this particular group, but it may be a group that you might look at if you’re trying to get your feet wet in terms of criminal justice reform efforts.” If you’re trying to get your feet wet in terms of social justice or voting justice or whatever the issue is. And I think that they have these networks and they have the ability to move around and talk to different people. And I just think that that is just one way for them to maybe take some of the pressure off them just trying to do it all. But give some of these smaller organizations, give some of the other organizations different ideas of who else to reach out to. Because I think we get stuck in this: okay, we’ve got to go to the funders who normally fund us, right?

Angelyn Frazer-Giles: Who normally fund criminal justice because that’s what I’m in, criminal justice. And there’s like all these other entities out there, philanthropic entities that could potentially fund you, but we tend to stay focused on, you know, these big names. I think that funders also have a great opportunity to help provide, or find entities that are going to provide some of the capacity building and infrastructure development like you, Nic, for example, just helping organizations do some of this work. It’s one thing to fund an organization that is on solid footing that knows what they are doing, that has all their ducks in order, that has their financial capabilities solid. It’s another thing to work with a group that doesn’t know what the 1099 is, that doesn’t know what they need to do financially to stay sound, right, that there are reporting requirements to the IRS and becoming a 501(C)(3). There’s even reporting requirements if you’re not a 501(C)(3) but you’re under a fiscal agent.

Angelyn Frazer-Giles: There’s all of these things that I think a lot of small organizations and 501(c)(3)s that they just don’t understand, what comes with the territory and putting together an organization, right? The board development and ensuring that whatever it is your mission and your goals are, that you have someone to implement all of those things, that you’re working on capacity building. And I think that some funders have the capability to put together some of this support and it’s not necessarily them. They consult it out or contract it out or however they do it, and say, “Okay, we have this team that can work with groups on capacity. We have this team that could work on groups with fundraising.” And I think that if funders did that, people would be set up for success and they would strive, right, in their organizations, as opposed to the way a lot of organizations function now.

Angelyn Frazer-Giles: Just kind of…they’re looking for funding before some of the infrastructure stuff. And I think if funders wanted to really get involved with that piece of it, that would probably help a lot of these other small organizations. And talking to some organizations, some organizations don’t need to be a 501(C)(3). You need to be a project under a 501(C)(3). And having those honest conversations with people about that. I think a lot of people want to be a 501(C)(3) because they want to be in control and do what they want to do without recognizing all of the logistical issues that come along with being a 501(C)(3). So that would be my advice, because I think small organizations are kind of the lifeblood of this. They’re doing this work and I’m here as someone that they could call if they’re experiencing something that they need some help getting information out or they’re trying to get into this prison and they need a letter done, like I’m here to provide that support. But there are those groups that are out there day in, day out, hitting the pavement, talking to people, protesting, doing whatever. They’re the lifeblood of this movement. And we shouldn’t take that for granted, funders shouldn’t take it for granted. We shouldn’t.

Nicole Campbell: I agree with that. And you are definitely speaking my love language when you start talking about infrastructure and building capacity. And I do think that NNJ really does play a capacity building role, for the reasons that you’ve already described. And I think that when you echo on your points, when you build infrastructure, what you do is we create access for different organizations that otherwise may not have had it. And we give them options. So like you said, you don’t necessarily have to be created, definitely have to become a C3 for example, which it could be a project, you could be an initiative. But you don’t know these things, unless you start to build your capacity and build your infrastructure knowledge. Right? So I think that having that kind of support from funders, from the sector as a whole, would be extremely critical. And so that leads me into my next question for you, which is, we have your advice for funders, we have your advice that you’d give to fundraising nonprofits. With all of that in mind, what do you wish we did less of as a sector and what do you think we should do more of?

Angelyn Frazer-Giles: I think, and I’ve thought this for a very long time, that we tend to latch onto influence and celebrity in a way that leaves people out. And I’ll say this, I remember when the Rockefeller drug laws were like one of the worst types of drug laws in the country. And there were so many people working on the Rockefeller drug laws, long before I even became involved in criminal justice efforts. There were so many people involved in Rockefeller drug law reform and trying to change these laws. I mean, tons of people, and I’m not going to mention any names on any level, because I don’t want anyone to feel like I’m leaving them out. I also remember there was a celebrity who was having conversations with the mayor and the governor. And I remember I was in D.C. At the time, and there were all these protests that were happening and they were happening in downtown New York, like by the mayor’s office.

Angelyn Frazer-Giles: And I was thinking, okay, you folks, you gotta go to Albany, you gotta go to the Capitol, you gotta go and see your legislators. Cause that’s what I come from. I come from that type of organizing where I worked with a legislator, I campaigned. And so I know that that is how things are happening. You know, I’ve worked with legislators then and we got letters, we got calls, people came to our office, and there were protests. And that is how they made changes to laws. Right. I remember being in Seattle and the Mariners wanted a new baseball stadium and the legislature was like, “No, no way. We’re not building them a stadium.” What did they do? They had him Kenneth Griffey Jr. come to the state house, like, really? He came to the state house to lobby the legislators to build this new stadium. Right. And it was just this big thing, a celebrity.

Angelyn Frazer-Giles: And I see things on Capitol Hill where, when there’s a celebrity, you’ll see all these congressmen in the committee hearing because it’s a celebrity there. And I’m like, what about the regular people? And so I digress. I’m going back to Rockefeller drug laws; conversations that were going on behind the scenes with the governor and this person and the talks fell apart. And I remember thinking if this had not fallen apart, if this person was able to go in and speak to the governor, and have reform and have change done, what does that say for all of the people that have been working on this for all these years; all the hard work, all the tears, all the money, all of the heartache, and trying to get anyone to listen to their issues and their concerns about how they’re incarcerating Black and Brown people in this state.

Angelyn Frazer-Giles: What does that say to their efforts? And I mean, that happened years ago, right? And now we’re seeing similar things happen where people…and I think it’s great, please don’t get me wrong. I think it’s great when people are able to come home. But I think that there are a lot more people that could come home if there wasn’t a celebrity pushing one particular person, like if the celebrity was pushing legislation that would get a lot of people home, that’s one thing. You know, not going behind the scenes and having conversations with legislators and governors, but really working with the activists and the advocates who are trying to change these laws. If they were really, really doing that and not just because someone did a video and then they got some notoriety, I think we could really change things. People could come home. And I think that that is one thing that I would change in our sector, in our world, in our environment.

Angelyn Frazer-Giles: That is one thing I wish that we were less concerned, with celebrity. There are celebrities that have had issues with bail reform and then it becomes a big thing. Well, bail reform has been big forever. There’s a lot of people still in jails right now. People are trying to get these folks out because of COVID, they’re in jail for these little offenses and they should be able to come home. You shouldn’t have to pay thousands and thousands of dollars to a bail-bondsman to come home. And if you’re known, if you have notoriety, it seems to be easier for you to have access and get your story told, and I think it shouldn’t be like that. I think everyone should have the same options and justice should prevail across the board.

Nicole Campbell: I liked that idea of, we’re talking about celebrities, right? Or basically just some influencer who’s able to come in and make all of this sweeping change and in parallel, we have tons of activists who’ve been doing work for years, organizations who have been in the trenches and just at the forefront of the issue, and have not made as much progress. Now we need those two forces. And so I’m going to put this on you, Angelyn, to answer that, like, if you had your way, how do you marry that? How do you take advantage of the influencers as you know many businesses, right? But also take all of that expertise and all of the learning and the knowledge that comes with the activist organizations, the leaders who’ve been doing the work.

Angelyn Frazer-Giles: I wish I had the answer to how to do that. I think it’s being done a little bit on certain levels, but I also know that there are a lot of tensions in the community with that celebrity/advocacy that’s going on now. And I don’t know what the full answer is to that other than a full powwow, where everyone is just…got a couple of moderators in there just to get it all out. And everyone come together and say, “We are going to be a force to be reckoned with.” And that takes a lot of tenacity. It takes probably a few strong people to come in and just say, “Hey, we need to stop all of the tensions and the bickering and ego, all of that, just lay it all out on line.” What we all should be working towards is the liberation of people, right?

Angelyn Frazer-Giles: And so if we’re not all working towards that, then we’re only going to get but so far in little increments. And I think having this celebrity and having the advocates come together in a way that could show unity, that this group has been around for a long time, they’ve been doing great work. And I don’t think that that necessarily happens. I don’t think that celebrity comes in and says, you know, they’ve been doing great work and we have to make sure that they are able to sustain themselves and continue this work. And we’re going to work with them to try to get legislators in their jurisdictions on board with criminal justice reform. And we’re not going to take the credit. We’re going to step back and let the advocates, but we’ll be the voice when they need us to be the voice. And I don’t think that’s what happens now.

Angelyn Frazer-Giles: I think celebrity comes forward and becomes the voice. And then the groups, the people who are doing the work are kind of like peripheral, on the periphery. And then we are stuck with this situation where we’re just at this tension stand still where we could do so much more if we could all come together. And not to sound cliche, if we could all get along, we could do so much. I don’t know that that’s feasible. I don’t know it’s possible, but it’s something to strive towards. I try to do that in the work that I do, because I’m someone who has not been directly affected by the criminal justice system, though I had a family member incarcerated. I, myself haven’t been. So I have to really step back when I’m talking to people who have had that experience, because they’ve had an experience that I haven’t had.

Angelyn Frazer-Giles: And so being able to step back when I need to step back, right. Even though people might know a little bit of who I am, and I might have more credibility than this person who’s formerly incarcerated because they don’t know who that person is. I still have to step back and say, look, this is the expert. I’m not the expert. This person is the expert and push them forward. And I step back. And I think that’s the same thing that could happen for celebrity: you step back and push this person forward. Not in a way that trivializes them or puts them on display, but just know this person should be stepped forward.

Nicole Campbell: Right. Again, just using your platform to raise that person visibility. Right. Similar to what you said earlier. And so I know you talked about collaboration or increasing collaboration, increasing communication. What do you think you should do more of as a sector? In addition to those things.

Angelyn Frazer-Giles: One thing we should do, as I say, pushing people forward is that we have to prepare people to be put forward. I think what happens now is someone comes home from being in a system that demeans them, demoralizes them, treats them as less than human. They’ve served however many years, whether it be three years or whether it be 40 years, you have people who have been through so much. And doing this work over the years that I’ve been doing this work, I’ve seen so many people come home and that’s what we do, that’s the first thing we do. We put them on a stage and we ask them to tell their story. And we put them in front of the media and we take them all around the country and we have the media talking to them and we put them in a movie and we write a book. It’s like we as a community, because we so desperately want reform, that we do sometimes whatever it takes, whatever we think it’s going to take to get that reform right.

Angelyn Frazer-Giles: Because the story always resonates with people. I think the story always resonates with people. And when I say people, I mean, lawmakers. Taking someone in to tell their story, it’s going to resonate. Me going in, just talking about it, not so much, but I think we have to prepare people for that. I don’t think we just throw them into the lion’s den and just expect them to just come out okay. Because they didn’t come out of the system of incarceration okay. And I don’t care what we think, what we say, folks who have been inside do not come out okay. Unless they had some work done while they’re inside, which is not necessarily the case. Or they come home to something that they can work towards that, towards a mental health, physical health. I’ve spoken to people that say, it doesn’t matter what happened when you went inside, and you could have been fine, when you come out, you’re not.

Angelyn Frazer-Giles: When we come out of this COVID, we are not going to be the same. We may not even be okay. Some of us are not okay now. Right. And we’re masking it and we’re just moving on. We’re moving forward, and we’re on calls, and we’re Zooming, and we’re in these meetings and these settings where we’re not communicating in person, and we’re not doing the things that we normally did. And so I don’t think that we’re going to necessarily be okay. So why would we think that people who’ve been behind bars being demoralized, being told what to do every waking moment? Why do we think that those folks will be okay? And that immediately they can come forth and just be these great speakers and leaders. And some people can, some people can, but there’s a lot that can’t, but with that guidance and that support, they can be, they can be your spokespeople. They can be the ones that go to legislators and talk about the issues or go to, you know, some of the civic organizations, the League of Women Voters, or whatever, to talk about the issues. But I think we tend to want the immediate and we see like, okay, this person’s story has been in the news. This is great. We can put them out there and then we burn them out. We absolutely burn them out. So that’s what I think we should do better.

Nicole Campbell: I like how you put it, preparing people to be put forward and just talking about doing more preparation, more building, more supporting. And it leads me into my questions that I would love to get your thoughts on, because we’ve been talking about infrastructure in pockets throughout this conversation. And I wanted to know if NNJ’s thinking about building infrastructure during this time. And if it is, how is it thinking about building infrastructure during this pandemic? And what does that building look like beyond this pandemic?

Angelyn Frazer-Giles: Well, it just so happens that we had our fiscal agent since 2017. We received our designation, 501(C)(3) designation from the IRS in December of 2019. And so we are in the process of transitioning to an independent entity. So talk about infrastructure. That is a huge piece of the infrastructure for us, because it is finding an accountant/bookkeeper. It is ensuring that all of t,he financials that the fiscal agent has are transferred over it is finding someone to do our payroll and all the deductions that have to be done. It is looking for medical for the staff persons for NNJ. And that is probably our biggest priority right now, is that infrastructure, of just building from basically the ground up our infrastructure. Ensuring that we have a booklet, a packet of information, for new staff. We want to make sure that we have a employee handbook that lays out all of the issues that we had under our fiscal agent, because we had a handbook under our fiscal agent.

Angelyn Frazer-Giles: And so now we’re making sure all of those things in place. And so that’s our biggest piece, is just in terms of infrastructure, our biggest priority, significant priority, is putting those things in place for us right now. Because we really know that we need to build capacity. And we can’t until we have some of these things in place to ensure that when we reach out to funders, we can say, “Look, this is our accounting. This is a bookkeeper. This is how much money we’ve raised. This is our structure. This is what we have been doing. And this is what we want to continue to do for our network members.” And so we need certain things in place. We need staff in place to have that capacity to do this work. So I would say that in terms of our infrastructure, that’s where we are now, in a COVID crisis, we’re trying to do that. Trying to open a bank account during COVID was a challenge because you can’t go into the bank. So that was a challenge. And having people…our board members are around the country. And so trying to manage that was a little challenging, but we got that in place. So I feel really good about that too. That’s a huge infrastructure piece, is having a bank account.

Nicole Campbell: Yeah, agreed.

Angelyn Frazer-Giles: You get it. If someone says, “Hey, I got some money for you. You have a bank account?” Yes, I do.

Nicole Campbell: I would completely agree and congratulations on building all of those building blocks, because like you said, you need to have that infrastructure in place, and you’re doing it in the midst of a pandemic because you’re thinking about sustainability and longevity of the organization. So huge congratulations again on that.

Angelyn Frazer-Giles: Thank you. Thank you. You know, I look at COVID funding and I’m still of the mindset that if it’s not fitting for us, if it doesn’t work, we’re just not going to apply for it. Because it doesn’t make sense to apply for a grant and then you’ve got to fit yourself into that grant. Just…I have enough to do with helping the network members that I don’t need to try to recreate something for me to do that’s not necessarily going to affect them and be impactful for them and their work. So I’m good with saying no to it, unless it fits.

Nicole Campbell: I’ve been reading a ton of business books lately and you know, they keep saying, and I’m sure you’ve heard this as well: when you say no, is actually how you move forward. Knowing what you actually can say no to and not do, that’s actually how you start to progress in a really good way and do things consistently and actually be successful because you’re not saying yes to everything, and your resources are diverted, and yes, you have additional funding, but now you’re doing things that take you off your mission, and actually end up impacting negatively the community that you actually are serving. So I hear you, and it’s not like you’re saying, don’t take any COVID funding. You’re just saying you need to strategically look at the funding and say, “Does this align with what I’m proposing to do?” I being part of the organization. And if not, then again, back to your other point, maybe talk about another organization or share that with another organization and say, “Hey, I think this is really appropriate for you. You should apply for this” Right. Or do that connection.

Angelyn Frazer-Giles: Really, like you said, thinking very critically and very strategically about who you are, what you’re trying to do, who you’re trying to serve, and go from there. And if it doesn’t meet some of those basic parameters then you shouldn’t bother. Initially, we thought about applying for the government funds because they were giving a grant for the payroll protection, but then you also had to apply for the loan. And I’m like, well, we’re not trying to apply for a loan to protect the salary. We’re just trying to ensure that we have that cushion on the salary. So that’s one less thing to worry about. Like, you’re going to need a salary. That’s a given, but to apply for a loan, that’s going to take us away from…okay, the loan is for what purpose? The loan is to protect the salary, but we don’t need a loan protect the salary.

Angelyn Frazer-Giles: We can use a grant to help protect the salary. And outside of that, we will look for funding from elsewhere. So it’s really being very deliberate and intentional in that, looking at that pot of money. And you saw that with some of the companies that were getting funding, and then they realize, and I don’t know why they realize this after the fact, that there were all of these small businesses that weren’t getting any money because big folks have all the resources to come in and take the money. You’ve got the bank institution. You got your banker telling you, “Well, yeah, if you do this, if you do this, if you do this, we’ll make sure you get it.” So all of the little businesses don’t get any money. And then they’ve got to wait for you to put the money back in the pot. And then another build has to come through so that you can apply for funds to sustain your staff, you know, to make sure that you can pay your staff at least what they were making, or a little of what they were making, and keep your doors open. It’s insane. So that’s how I look at it.

Nicole Campbell: Angelyn, your responses have been so thoughtful, so insightful, and above all, practical. It makes me try to reimagine the sector. So thank you so much for the conversation. I want to ask you a question to help us continue to build knowledge through books and people we should learn from or about to close us out. What books do you think we should read next? Or what artists do you think you should be paying attention to?

Angelyn Frazer-Giles: I actually have two. My family says…I mean, I stay in criminal justice, I like live it and breathe it. And I don’t necessarily, but I do in certain respects. But there’s a book called ‘An American Marriage’ by Tayari Jones. And it was an Oprah Book Club selection. And Oprah is actually, I think, bought the rights to make it into a film. And it’s a great book. It’s a good read. I’m not a fast reader. I read a lot of books, but I’m not a fast reader, but I was able to get through this pretty quickly. And then I actually started reading it again, because there are nuances, you know, you’re reading, and just like, I need to go back to that book. I’m rereading that book. And the other book is ‘Small, Great Things’ by Jodi Picoult. And I like her writing, but this particular book is also going to be made into a movie.

Angelyn Frazer-Giles: And I believe, I’m going to say, Alfre Woodard is going to play the main character, I think. This is also a good book and it wasn’t based on a true story, but I think she got the idea from a true story about a black nurse that ends up having to take care of a white baby. And the parents are white supremacists and they didn’t want the nurse to touch the baby. And so the book is based on that, but it also talks about the woman who’s telling the story, a white woman and all of the biases that she has, that she doesn’t even realize she has. So I would suggest both of those books.

Nicole Campbell: And so, ‘An American Marriage’, can you talk a little bit about that and why you recommend it?

Angelyn Frazer-Giles: That book, I think I saw it maybe in Essence, they have all their books selections, and I’m like, oh, that sounds interesting. And then I heard about Oprah. I think I heard about Oprah though after the fact, after I started reading it. And basically it’s set in Atlanta, and it’s this young couple who get married, and they’re just up and coming. She’s an artist, and I can’t remember specifically what he does. But they are, you know, just your average black couple from the timeframe that is during the Atlanta murders. So it’s like in 1980s, something like that. And basically they go to visit his parents and a woman is in despair and he goes to help the woman in later on, she claims that he rapes her. And this story is about their marriage and his parents’ marriage and her parents’.

Angelyn Frazer-Giles: But it really focuses around their marriage and how their marriage was a good marriage. They had their ups and downs. That’s what I liked about it is that it wasn’t perfect. They had arguments, there were jealousies, and all of that, but they were together and they were trying to build something and they were trying to support each other. And then he gets accused of this crime. And so it takes them through his years of being incarcerated and what happens to them in their relationship and how she becomes this different person. And he becomes a different person from the experience. And so that’s ‘An American Marriage’. It just tells this story about them just trying to manage, and her still be a wife to him when he’s incarcerated, and him still trying to be a husband. And what you go through as a couple, I’m trying to do that.

Nicole Campbell: Wow, so both books sound really powerful. And again, it’s ‘An American Marriage’ by Tayari Jones and ‘Small, Great Things’ by Jodi Picoult.

Angelyn Frazer-Giles: Yes.

Nicole Campbell: Okay, perfect. You have shared, like I said, just tremendous insights and knowledge and things that I think leaders, again, will be able to practice and use in their organizations. And that’s really important to me because going back to something you said during our conversation, which was, there’s two pieces of this, the infrastructure, but there’s also the implementation. And so just being able to get that knowledge, but then to be able to practically implement these things is extremely important. And I think that they can use all of them to build bravery. So I want to thank you so much again for joining us today

Angelyn Frazer-Giles: So much for having me. I totally enjoyed it. It’s interesting to be able to think about these things in that respect, because it’s not something you think about every day, you just do the work. So it’s been my pleasure to speak to you.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

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