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Shifting from Charity to Justice with Dr. Dorian Burton

Dorian Burton’s passion for shifting the conversation in the sector from a deficit-based framework to an asset-rich framework comes through so clearly during our conversation. He shares practical advice for nonprofits and funders on how to begin the shift from charity to justice.

In this episode, Dorian focuses on how funders can and should listen to, work alongside, and partner with communities they’re serving in order to problem solve and also about how to ensure that those communities can create ways to be self-sustaining. This conversation inspires us to reflect on sustainability models, how we can create them on our own, and community partnership in order to change the way we address the root causes of inequity.

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About Dr. Dorian Burton

Dr. Dorian Burton, Ed.L.D., is currently the Chief Program Officer and Assistant Executive Director at the William R. Kenan, Jr. Charitable Trust in Chapel Hill, NC, a foundation that supports building healthy and whole communities. He was formerly the Co-Director of The TandemED Initiative for Black Male Achievement and Community Improvement at Harvard University Law School’s Charles Hamilton Houston Institute for Race and Justice and was the Wasserman Foundation Fellow in the Doctor of Education Leadership Program at Harvard. Prior to Harvard, Dr. Burton worked as an independent consultant with various non-profits and school districts between Harlem, NY; Houston, TX; and Newark, NJ. In his role as a consultant, Burton worked to provide strategic support to Newark Public School principals in the launch of their Renew School Turnaround initiative. In addition, he worked in a special projects role to develop external partnerships for the Harlem Children’s Zone College Success Office.

Dr. Burton started his professional career working for the National Football League and also served as the founding Program Director of the Education Pioneers Houston Office, the Houston Director of Stand for Children, and the Chief Strategy Officer for TandemED. In addition to his doctorate degree from Harvard, Burton holds a Master’s degree in higher education from the Steinhardt School of Education at New York University and a Bachelor’s Degree in sociology from Pennsylvania State University, where he also was a member of the varsity football team.

During Dr. Burton’s tenure at Harvard as a Wasserman Family Fellow, he was selected to the Dean’s Committee on equity and diversity, served as a Teaching Fellow for Lani Guinier at Harvard Law School and was awarded the International Marshall Memorial Fellowship from the German Marshall Fund. Additionally, Dr. Burton was a Gordon Ambach Fellow with the National Governors Association Education Division and The North Carolina Department of Public Instruction, as well as a non-Resident Fellow at the Hutchins Center for African & African American Research at Harvard University.

Dr. Burton currently resides in Durham, NC. He is deeply driven by his faith and is the proud son of two wonderful scholarly parents, the father of four great children, and brother to three older sisters who serve as his inspiration, comic relief, and confidants.

Online: In 2019 Dr. Burton was selected as one of the 2019 Black Enterprise Modern Man of Distinction, and honored by The Root 100 as one of the 100 most influential African Americans in the country. Dr. Burton was also selected to the the Boston Business Journal’s “40 under 40.” list. He has his own blog on Huffington Post and tweets frequently @Dorian_Burton. He has also been published in the Boston Globe, and Stanford Social Innovation Review.

Read podcast transcription below:

-Upbeat Intro Music-

Nic Campbell:     You’re listening to the Nonprofit Build Up Podcast and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Nicole Campbell: Hi everyone, this week on the Nonprofit Build Up, we’re talking with Dr. Dorian Burton. Dorian is currently the Chief Program Officer and Assistant Executive Director at the William R. Kenan, Jr. Charitable Trust in Chapel Hill, North Carolina, a foundation that supports building healthy and whole communities. He was formerly the Co-Director of the Tandem ED Initiative for Black Male Achievement and Community Improvement at Harvard University Law School’s Charles Hamilton Houston Institute for Race and Justice, and was the Wasserman Foundation Fellow in the Doctorate of Education Leadership program at Harvard. Prior to Harvard, Dorian worked as an independent consultant with various nonprofits and school districts in Harlem, New York, Houston, Texas, and Newark, New Jersey. Dorian has provided strategic support to Newark public school principals in the launch of their Renew School Turnaround Initiative and he’s developed external partnerships for the Harlem Children’s Zone College Success Office. Dorian’s passion for shifting the conversation in the sector from a deficit base framework to an asset rich framework comes through so clearly during our conversation.

Nicole Campbell: He shares practical advice for nonprofits and funders on how to begin the shift from charity to justice. This conversation was recorded last summer at a time of immense uncertainty and which in April, 2021, still largely remains. He focuses on how funders can and should listen to, work alongside, and partner with communities they are serving in order to problem solve, and also about how to ensure that those communities can create ways to be self-sustaining. This conversation inspired me to reflect on sustainability models, how we can create them on our own and community partnership in order to change the way we address the root causes of inequity. I can’t wait for you to hear the tremendous insight Dorian has to offer. And with that, here is Dr. Dorian Burton.

Nicole Campbell: Hi Dorian, I am really excited to have you joining us for our Fast Build Leader series today. To get us started, can you tell us about the Kenan Charitable Trust, your role there, and the trust’s immediate priority, particularly given our current environment?

Dorian Burton: Absolutely. Well, thank you for having me, super excited to be here. So I’m the Chief Program Officer at the William R. Kenan, Jr. Charitable Trust in Chapel Hill, North Carolina. The trust is about 50 years old. We focus on roughly four program areas. So higher education, the K through 12 space – which are the early childhood through the K through 12 space – arts and culture, and I would say our most evolving portfolio is whole community health. And that ranges from everything from affordable housing, food security, to the justice system. 98% of our funding goes into four States and that’s where the families have some type of personal or professional input.

Dorian Burton: So, North Carolina, New York, Florida, and Kentucky. As I think about our work and really thinking about pressing needs and how we think about our day to day, it’s really focused on how do we get proximate to community? How do we reposition? I think the narrative in philanthropy from one that is rooted in charity to one that is rooted in justice. I would say, you know, charity makes you feel good around a dinner table. I think justice is really about riding along. And so our grant making is really targeted to that. Thinking about leaders of color, folks that are doing amazing work on the ground and that are leading the charge around change. So that’s us.

Nicole Campbell: And I really liked that shift that you’ve described; moving from charity to justice and framing your grantmaking around that. And as Chief Program Officer, what role are you playing in that shift and how does that show up for you on a day to day basis?

 

Dorian Burton: Well, I think there’s a few things. I think first, just coming into philanthropy…and I’ve been in the space about six years now. I think one of the things that I first came across, one was the governance structure. It was a space that was largely governed by 65 year old, white males. I don’t think there’s anything inherently wrong with 65 year old white males. But I think when you think about the decisions that they were making or where they were choosing to place resources, often it was from communities that they weren’t from or had never really stepped foot into. And so as you think about leadership and the governance of philanthropy, there needed to be and there needs to be a fundamental shift. So you have organizations or institutions that are 90% to 100% white making decisions for communities that are 100% of color.

Dorian Burton: And I think if you look at the reverse, in no other place would you have that, right? So you would never have a space where you had institution that was a hundred percent black or a hundred percent Hispanic making decisions for institutions or communities that were a hundred percent white. And so really thinking about one, how do we start to make that fundamental shift around how we think about leadership and then also, how do we deploy resources? Another…I think you’ll find as we continue to have this conversation, that I think I’m very critical of the space, but critical in the way that I think is also very helpful for the work that we can do. Deploying resources in a way that was not perpetuating the inequalities that we were trying to solve for. So, for instance, if you’re giving…there was huge disparities between how we would and whether organizations would fund white led institutions versus communities of color, or institutions of color, or that are led by people of color.

Dorian Burton: You would find that money that was tied to organizations of color was often very much so program-restricted, in smaller amounts, and that was really kind of coded in a way that said, “Well, we have to wait until they grow. We have to wait until they get to pass.” On the flip side, I think you would find that organizations that were led by white leaders would get much bigger grants. The grant dollars would be around general operating costs but not be restricted in that same way. And I think what is ironic is that you would usually have those institutions sub granting the smaller institutions that we said didn’t have the capacity to actually hold that type of grant, but these are the people that are actually doing the real work. And so I think trying to flip the paradigm and the hierarchy, get onto the ground and get proximate to the folks who are leading the change and say, “Well, what are the things that you want to do?” As opposed to, I think us mapping our own reforms on to communities and on to organizations, I think which has dire consequences.

Dorian Burton: Second part of that is also thinking about how do we change the narrative of the communities that we’re responsible to and that we’re serving? One of the big things I also noticed when I stepped into this space is that philanthropic institutions were rewarding individuals that told the worst stories the best about communities that they serve. And my mom always told me, you can only treat somebody as good as you talk about it, right? And so pushing these deficit based narratives in order to build resources was counterintuitive to the work. And so how we think about framing the communities that we serve and how we understand the assets that are within those communities is key. One of the big folks that is driving that work is Trabian Shorters. I’m sure you familiar with Trabian and the work that he does BMe and has been doing for a long time.

Dorian Burton: They’re really starting to shift to an asset-based frame in this work, because it really changes the questions that you ask and the outcomes that you’re looking to achieve. So for example, a very small change, but I think it leads to a very different set of outcomes, was in our application process. You know, we changed the question from, “What is the problem that you’re seeking to alleviate?” To “What are the aspirations that you have for the community that you serve?” That switch and the questioning might seem like a small thing, but it really moves the conversation to not looking at communities as problems, as opposed to…there are deep assets there, there are leaders that have been on the ground before we ever decided that we want to be involved. There are people that were driving change. There are fully capable individuals on the ground moving this work that we can get behind, and that we can dream together and aspire for something better for communities as a whole. And so those are some of the things that I think we work on and that we’re trying to change in our own internal process, but also trying to rethink how we put resources in all of that as well.

Nicole Campbell: I think that’s really powerful. Like, particularly when you’re talking about these shifts, right. And you’re talking about the leadership shift with the way we look at governance, organizations, and how that then translates to programmatic outcomes and supporting of those outcomes. And also particularly, when you talked about shifting that narrative from deficit-based to really asset-based, asset rich narrative about the communities that we’re serving. A lot of the work that I do around infrastructure is saying, “How do we take these frameworks and how do they then show up in our processes and our policies within the organization?” And so when you’re talking about shaping that question in your application, for example, I think that that has huge implications about the kind of outcomes you’re then looking for, and supporting, and able to create. So I think that is all really powerful. And building on that, because you are engaging with nonprofits, I would love to hear what kind of advice would you provide to nonprofits that fundraise as a significant part of their budgets? In other words, what do you think should be top of mind for them right now, during this time, particularly during this time of uncertainty?

Dorian Burton: Yeah. I’ll answer that in two ways. Because I think the first is that, you know, folks that were charged with serving the nonprofits will always ask, “Well, what do we need to do to get funding into and to push?” And I think that power dynamic is the wrong dynamic. It really should be: what do our philanthropic institutions need to do to reform our space to better serve the folks that are on the ground? There is no way that executive directors need to be running around, chasing dollars, going from institution to institution. If you invest in somebody, get behind them, find a way to help them gain funding. This is not a job that you can do behind a desk. You really have to get out and into community. You have to work alongside the folks that you’re charged with serving, and it is not their sole responsibility just to raise money, right?

Dorian Burton: Because if they’re just raising money, they’re not on the ground doing the things that they’re passionate about doing, and they’re not effecting change in a way that they can be. So the first is, philanthropic institutions need to reform how we do our grantmaking process. It also can’t be this space where we are pitting nonprofits against each other in a Thunderdome, winner takes all type of mentality. So in that, it is really on us to think about, you know, how do we deploy resources? How do we convene, but also how do we help them to garner additional resources? On the nonprofit side, to get more so to the question that you asked, I think making a space where you’re not tied to philanthropic dollars, right? And that’s not that large of a piece of your capital stack.

Dorian Burton: So, what are the different ways that you can generate revenue? What are the ways that you can move effective programs into effective policy that are tied into hard dollars, right. If you are fundamentally changing the way that we think about housing and the way that we think about education through your program, that needs to be moving to scale. And to think about how do our cities adopt that, how do our States adopt the work that you’re doing, to scale it towards larger change. And that also ties it to harder dollars that I think are not as fickle. Philanthropy and the dollars…every three or four years, a new report will come out. And then all of a sudden, I think folks want to move and change into that space with the kind of changes or the wind. And so philanthropy has historically been a very fickle space around funding. And so it is not one that I wouldn’t depend on. I think it is one that can be risk-capital or innovation can help to see work and can help to create Brightspot’s models, but it is not built for, I think, that long-term pool of resources.

Nicole Campbell: And so, you’re talking about diversification of funding sources and not being, you know, 100% reliant on philanthropy, which makes complete sense to me. So I’m thinking of the nonprofits that I talk with and run into, and they’re saying, “Well, how do we do that?” So what’s their first step? How do you get to the point where you have diversified funding sources, you’re not 100% reliant on philanthropy for your revenue. But what’s their first step? Because right now they are. And so for those organizations, what do you suggest?

Dorian Burton: I think understanding what are the models that can help to pull in revenue into a space? So an example would be…and I’m not saying that this is right necessarily for everyone, but I think that I would like to see more of our nonprofits institutions, the ones that are doing really good work, being able to be adopted or to pulled into really changing systems at a larger scale. Let’s say our education partners, for some of our education partners, you know, they will come to us and say, “Hey, you know, we’re doing really good work. Can you fund us to do work in, let’s say, a school district, right?” We’ll say, “Yes, of course, because that’s what we were supposed to be doing.” Right. But at the same time, there is a very clear value that that nonprofit has to the school district.

Dorian Burton: The school district has funding that might not always be allocated in the right way. And that nonprofit is changing the way that the organization is doing work. There’s a clear value towards what their outcomes are. There’s these shared values. And so thinking at the district, or as a very clear partner as opposed to something that is transactional and only dependent on the philanthropic dollars. So removing, kind of, us from that space where they have a trusted partnership and that they are thinking about their funding and the resources, and building the capacity around them to do that. And in some cases that is using philanthropy for the first two or three years. And then that model switching, giving the district enough time to reform what they might be doing with dollars that they might be spending. I think that there is a lot of money that is out there, right?

Dorian Burton: Philanthropic dollars are a very small part of that. I use the Gates Foundation, for example. Gates Foundation is one of the top four, if not the biggest foundation in the world, right. They spend about $400 million a year, roughly, I think around that, on education and other things. When you think about one school district, let’s say the Houston independent school district, it has, you know, a multi-billion dollar budget and employees of about 29,000 people. And that’s one school district. So Gates $400 million might seem like a lot. But if you think about the total budget of one district, one large urban district, I mean, it trumps that, right. All of the spending that they do here. And so, like I said, I think philanthropic dollars can be the catalyst for change, but we have to figure out ways to support our nonprofit leaders on the ground to find more stable pots of resources and revenue. And also thinking about our government institution, how they can reallocate those dollars, how they can spend those to really adapt and bring in effective programs and turn those into corporate policy. Does that make sense?

 

Nicole Campbell: No, it makes complete sense. And you know what you’re seeing and what I want people to hear, is that you’re not saying don’t rely on philanthropy at all, but it’s like, use that as part of your model, but then expand. And I think that that second piece is what nonprofits need to hear and actually look at themselves and say, how can we use our leverage and expanding that way so that we are not just holding reliant on philanthropy. So it makes complete sense to me. And I think, you know, I want to circle back to something that you said when we were talking about how philanthropy needs to start to change that whole power dynamic and stop with this Thunderdome sort of pitting nonprofits against each other. Why do you think that happens?

Dorian Burton: So I think that there is a misconception that when folks walk into philanthropy, their IQ goes up 40 points, right? All of a sudden now that you’ve given out money, you’re the smartest person in the room, your jokes get a lot funnier and everything like that. I think that there has to be a shift between behind what we want to do versus what is already been done on the ground. And how do we get behind folks that have already created the tables to do that? So, you know, you might have a grandmother who has been running an amazing literacy program in the bottom of a church for 40 years. Why don’t we find an opportunity to get behind her and scale her work, as opposed to say, “Oh, well, we’re coming in with this brand and literacy initiative and we’re going to build this table. And then we’re going to invite you to a seat at the table in your own community.”

Dorian Burton: That doesn’t make any sense. Or we’re going to ask a focus group opinion on something that we want to do, knowing that we’re already going to do it anyways. Right. And so it’s using community as more of an insurance policy than actually valuing them as a partner or understanding that people on the ground know what they need better than we know. Right. And, you know, I know what I need in my household better than anybody else. Right. And so understanding that there is a true partnership on there. I don’t think that folks that have been in leadership fully understand and appreciate the brilliance that’s in the community. I think you put it into that, there can only be this silver bullet type of solution for work.

Dorian Burton: So let’s say, okay, well we’re only going to fund third grade reading and all of a sudden that’s going to change institutional racism and poverty, or the institutional racism and how that is created poverty-stricken situations in our community. As opposed to looking at things in a more comprehensive way. So an example would be, you know, when I bet on the things that happen or on my family, thriving, it’s not just one thing, right? I’m looking at their school for my kids. I’m looking at housing, making sure they have a safe place to live. I’m looking at their healthcare, making sure that my kids are healthy. I’m looking at my job to make sure that they have a stable financial structure. We need to make the same type of bets on our communities that we’re making in our own household.

Dorian Burton: For some reason we think because communities have not been served well by systems that all of a sudden, we can just do this one thing and it will change. And that’s not true because that’s not what we believe in our own house. And so I think it creates this ‘there can be only one’ type situation in our communities that does not serve them well. That often leads to nonprofits having mission creep and trying to do everything, because we have not properly funded the organizations to partner and find ways to collaborate, and really shine towards the things that they are really good at individually. The time to come together towards a collective action, I think would be lead to better outcomes for the community.

 

Nicole Campbell: And what I’m hearing from what you’re explaining, which makes a lot of sense, right? Is this idea that philanthropy comes in, can observe, can understand what’s happening, be more relational, and then trust the people and organizations that are already doing the work and find out how they can support them to do their own work. And so I’m going to ask the same question that I raised around how nonprofits get started making a shift. How do funders start to make that shift? Because we all talk about doing that. You know, we talk about having trust and being a partner with grantees, but how do you get started if you’re a funder that knows these things, but hasn’t historically acted that way.

Dorian Burton: Yeah. So I think one, understanding the history behind the work that you do, right? And so institutions making that organizational shift to really build it. You know, when we are going into communities and we’re trying to walk alongside them, what is the history that has created the inequality that we’re seeing? Right. You know, if you’re going to talk about affordable housing, you better know what’s going on with redlining or what has happened with redlining, right? If not, I think you walk into a space and assume that a community is inherently deficient, as opposed to there has been a set of systems that have been placed in this community over decades to be in the space that they’re in right now; that that is not just in the history, that’s happening in the present. So it’s one thing, that how you think about your work and how you think about the history behind what you’re working in and or on. Two, thinking about your staff and is it reflective of the community that you’re aiming to serve, right?

Dorian Burton: Not just your staff, but your Board. And I think what I see in a lot of institutions is that they will create a diversity and inclusion role with no real power. Right? So is your staff diverse, but do the folks on your staff have decision making power, right? Do they have power within the organization to really move money and resources in ways that they feel necessary and to be responsive to community. And the same type of diversity on your Board; in ways that I think again, will build bridges across lines of differences and that help us to see our blind spots. Third, I think, are you guys proximate to the communities that you serve, right? Are you moving to really understand and be present? Because what you can think at your office behind your desk might make complete sense until you actually get on the ground.

Dorian Burton: And so, working with folks that are on the ground, and do you value their leadership, right? Is it a space where you are creating where you’re the hero of the story versus getting behind individual being responsive in your philanthropy to help them be the heroes and the heroines of their own story. Because they’re fully capable of that. And then again, I think shifting real dollars, right? If you show me your budget, I’ll show you what you care about. Right. And I think for us at the trust, that is something that I think we can do better. Right? These are…note that when I’m being critical, I’m also being critical of ourselves, right? There’s still changes that we need to make, as we think about our Board. And we think about who we hire. And we think about our history and our paths. What does that mean? How we, in some cases, perpetuate the inequality that we’re trying to solve for. So when I’m being critical, note that I’m being critical of myself as an actor in this space, as well as the organization that I work for.

Nicole Campbell: So, Dorian, we have great advice now for nonprofits and funders, and on top of that, we have the practical next-steps. So I think, these are the things that nonprofits can do, that funders can do, to get started on that critical shift that we’re talking about. With all of that in mind, what do you wish we did less of as a sector? And what should we be doing more of?

 

Dorian Burton: Less of? We talk a lot. You know, I think we convene a lot. If you’re at a convening and it is just funders in a row, and there’s nobody from the community that you serve, then you’re in the wrong room or you’re wasting your time, right? It’s a space where, you know, you’ll find that we’ll pat each other on the back around the good work that we’re doing. Or we get in a room, we won’t bring the folks that were truly responsible to serving and getting behind into that space, because they’re scared that they’re going to ask us for money. And that’s your job. They should be asking you for money. They should be. If I get a call, I know what it’s for. Right. But that’s my job. And so I think we need to need to think about less talk.

Dorian Burton: I think that we need to also not be scared. So I think to be innovative in this work, looking at our past and looking at where this has come to, where we are now, it has come a long way. Don’t lose hope in that, we still have a long way to go and I think you have to work with the people you serve. You think about the work that Aaron’s doing at Ford, and La June and Joe Scantlebury are doing at Kellogg, and a lot folks move in this work. Melanie Brown at the Gates foundation and William Buster, all those folks that are really in there. Tonya Allen, the Skillman, that have been doing this and really driving it. Those are folks that I think that we can look towards. It’s not like we don’t have people that are doing it. I think being able to move it with a quicker sense of urgency and urgency that our communities deserve.

Dorian Burton: Right. Do we need another study? Do we need another report? Maybe in some cases, but probably not. Right. I got an organization about six or seven months ago. It was a funder saying, you know, we do a report on the opportunity gap or achievement gap. Absolutely not. You know, that’s something that has been over studied and underfunded, right? Our communities, I think have been over studied and underfunded. And so we owe it to them to work with a sense of urgency. I think, I wish that we did more of thinking about wealth creation and ownership. You know, if you are thinking about putting money on the ground for our communities, how are you tying that to making sure our communities own their own community, right? How are we thinking about wealth creation in that way? How are you thinking about wealth creation? I think Pamela and Jolly will talk about it, that it takes three generations to really move into a place of wealth. And I think we need to be moving the conversation to really getting to the root causes, as opposed to just fixing the symptoms of what, you know, long-term, unjust racial policies have put onto our community park.

Nicole Campbell:

Yeah, and that shift to thinking about wealth creation and ownership, I think if that were really at the core of a lot of the work that we were doing, I think the way we show up as nonprofits, as funders, would be so critically different. So I completely agree with that. And I like how you just put it: less talk, right? Like, you have communities that are overstudied and underfunded. One thing that you also said in your response, Dorian, is that we should not be afraid to be innovative in our work. And so one of the things that makes me think about innovation, and I don’t know if it makes other people think this way, is infrastructure. How strong is your organizational infrastructure, your Board set up, your policies, your procedures, the way you’re structured as an organization, both internally and externally. How are those things in place to support your innovation, to support your creativity as an institution? So I’d love to find out from you how Kenan Charitable Trust is thinking about building its infrastructure during this time, and generally. And how does it think about supporting infrastructure of its grantees to promote that kind of innovation?

 

Dorian Burton: So, I think one, there has to be kind of a philosophy at the philanthropic institution to really think about, are they funding outputs or outcomes, right? And so what I mean by that, you know, we should be very thoughtful about the systems in which we work, who those systems serve, and then try to create, I think, a split-screen innovation within that system. And so the split-screen, I think, recognizes that there are individuals in the current system that have daily needs that need to be met, but there also a better way to meet those needs. And I think building systems that are more equitable. So I think an example would be, let’s say, gas powered cars versus electric, right? And say, if we want to get rid of gas powered cars tomorrow, the infrastructure wouldn’t allow for that. Right. There’s too many cars on the roads.

Dorian Burton: There’s too many gas stations, too many jobs, other things that are tied into that. But we do need to think about our environment and think about how do we move to, you know, cars or vehicles that are more energy efficient, right. And so phasing out the gas power while we build the infrastructure for let’s say, Lumens will likely, build the infrastructure to be able to do that. I think currently an example for us would be, you know, a shelter will come to us and say, “Okay, well we need more beds for individuals that are in-between homes.” And that’s a very real need. That’s something that we have to fund, but it doesn’t get to the root cause of homelessness. Right. And so being able to fund outputs, but also don’t lose sight of what the actual outcomes are. So the now, and then what are the things that we need to be doing upstream as well.

Dorian Burton: And so, we’re trying to be very thoughtful, I think, in our strategy for what are the immediate needs, but also what are the things that need to happen upstream and providing the funding that it’s going to take to get there. And I don’t think that, you know, there’s never a grant that I said that was enough money, right? We are a small piece of that, but it’s not enough money to actually, I think, to change or to build that type of change. It’s going to take a lot of other folks and I think it’s going to take a lot of other resources.

Nicole Campbell: So, when we’re thinking about that transition and building up infrastructure to really be deliberate about doing that and knowing that we’re in that point of transition is important. And you know, your responses, Dorian, have been really insightful, really thoughtful. And I want to ask you a question to help us continue to build knowledge through books and people we should learn from or about to close us out. What book do you think we should read next? Or what artists do you think we should be paying attention to?

Dorian Burton: It’s tough. I’ll give you the two books that I’m reading right now. One is the ‘Purpose of Capital Budget’, Jed Emerson is a friend and I think has thought about impact investing in some different ways. I’m also reading ‘Medical Apartheid’ by Harriet Washington, which I think as, as we’re thinking about our healthcare system, as we’re thinking about who has access and how that was created, very strong book. There’s two YouTube videos that I would recommend watching. One is James Baldwin, has a debate with William Buckley. And the conversation is the American dream at the expense of the American Negro? And then another conversation that James Baldwin has with Nikki Giovanni. Both of those were, I think, really insightful. As we think about the moment that we’re in and the change that we’re trying to drive. I think it’s very important to understand how we got there, who are the leaders, and that has set the foundation for that. There’s a quote that, when we lose an elder…I’m not going to get this exactly right, but where we lose an elder, a library burns. And so understanding where folks have been to understanding where we are now, how do we build those bridges across generations? I think in a way and in an effort to move forward. Very insightful conversations and I’ve been reading a lot of Baldwin lately.

Nicole Campbell: So, thanks for those recommendations, Dorian, I will put them all in the show notes so that everyone can have access to them. And that’s great that we’re also talking about YouTube videos and being able to learn and get some insight information from YouTube as well. Dorian, thank you so much. You have shared such knowledge and just been so thoughtful and insightful in your responses. And I think that, not only that, you’ve been really practical in terms of what leaders can do in their own organizations to help them build bravely for the sustainability of their communities. So thank you again so much for joining us.

-Upbeat Outro Music-

Nic Campbell:     Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

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Achieving Sustainability by Being a Global Connector with Amanda Haynes

This interview is a must-listen for leaders who want to build robust organizations carefully and are interested in seeing the global perspectives that are present within the sector in order to build big-bet organizations that are community-led and focused. Amanda has a strong track record for the successful development and implementation of new business and project ventures. You’ll see this expertise, her deliberateness, and thoughtfulness come through in our conversation as well. Her responses will make you rethink value and appreciate the importance of reflection in your work.

As Amanda shares in our conversation, let’s reimagine what’s possible.

Listen to the podcast here:

Resources:

About Amanda Haynes

Amanda Haynes is a founding member and former CEO of ASPIRE Foundation (Barbados) Inc.

ASPIRE is an initiative focused on accelerating local solutions to priority socio economic issues through support to innovative nonprofits, corporate citizen engagement and an enabling environment for the third sector.

As a management professional and writer, Amanda’s expertise includes corporate social impact, venture philanthropy, change management, cultural policy, design thinking and emerging Caribbean sectors (third sector, creative industries). She has a strong track record for the successful development and implementation of new business and project ventures. In 2019, Amanda was invited to be a member of the African Diaspora Philanthropy Advisors Network (New York) and Global Advisor to Kingston Creative (Jamaica).

She graduated with an M.A. (Distinction) International Cultural Policy & Management from the University of Warwick in 2018.

 

Read the podcast transcription below:

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Nicole Campbell: Hi, everyone. We’re entering the second week of Women’s History Month. And this week, we’re sharing a conversation with Amanda Haynes. Amanda is a social sector, leader writer and creative. Her expertise includes corporate social impact, venture philanthropy, change management, cultural policy design thinking, and emerging Caribbean sectors. At the time of this interview, Amanda was still the CEO of Aspire Foundation, Barbados, Inc. An initiative focused on accelerating local solutions to socioeconomic issues, through support, to innovative non-profits corporate citizen engagement and an enabling environment for the nonprofit sector.

Nicole Campbell: As of January 2021, Amanda is no longer the CEO of Aspire, but that’s why you’ll hear us reference Aspire and talk about its work during our conversation. Amanda has a strong track record for the successful development and implementation of new business and project ventures. She’s helped to stand up a capacity building program in the nonprofit sector in Barbados, where I’m from. Pay attention to how we talk about the nonprofit sector in Barbados, which sounds quite similar to the U.S. non-profit sector, and possibly the nonprofit sector where you’re sitting if you’re not in the United States or Barbados.

Nicole Campbell: That’s the global connection of the sector. I’ve had a chance to work alongside Amanda on strategy development, and she is so thoughtful and practical as to how she approaches capacity building. You’ll see this expertise, her deliberateness and thoughtfulness come through in our conversation as well. Her responses will make you rethink value and appreciate the importance of reflection in your work. This interview is a must listen for leaders who want to build robust organizations carefully and are interested in seeing the global perspectives that are present within the sector in order to build big, bad organizations that are community led and focused as Amanda shares in our conversation. Let’s re-imagine what’s possible. And with that, here is Amanda Haynes.

Nicole Campbell: Hi, Amanda. I am so excited to have you join us today for our conversation about leadership within the nonprofit sector and to get us started, can you tell us about Aspire Foundation, Barbados, Inc., your role there and Aspire’s immediate priorities.

Amanda Haynes: For sure. Thanks so much for having me, Nicole. So, as you said, I am Amanda Hanyes and I am the chief executive officer of Aspire Foundation. We just call it Aspire for short. And what Aspire is about is really building up the sustainability of what we call the civic sector. We can also call it the nonprofit sector and nonprofits that change lives. And we do most of this organizational development support, so infrastructure building, certifications, match funding connections with social investors, and increasingly our work is prioritizing advocacy because really it’s that behavioral change that drives long term sustainability.

Nicole Campbell: And so, talk to me about your role within Aspire. What are you doing on a day-to-day basis?

Amanda Haynes: Okay, so day to day, it varies. Of course, with any executive role the is the mundane business operations. So, you know, just making sure bills are paid, making sure all the systems are running effectively, et cetera. And then increasingly, and more excitingly, is engaging partners in the private sector and the public sector to really raise that awareness about sustainable development and the important role that nonprofits, particularly in social leaders, have in that space especially within the event of COVID. So, my work varies day-to-day, just the strategic direction of the company to general management of the company, fundraising, of course. But a lot of partnership building. And yeah, that’s mostly what I enjoy the most.

Nicole Campbell: So, you have said a lot of good things about the work that Aspire is doing, and I want to dig deeper into that and how you’re showing up in different parts of that work. But I do want to take a moment to talk about the fact that Aspire is in Barbados, and a lot of the leaders that we’ve been talking with and having conversations with are based in the United States. And I wonder if you could talk a little bit more about some of the differences you might be seeing within the sector within Barbados versus the United States, because I know that you focus your work in the Caribbean specifically, but also pay close attention to what’s happening in the United States and around the world. I’d love to get your thoughts on the philanthropic sector in Barbados and then how that’s comparing to the United States and other countries generally.

Amanda Haynes: Yeah. And in terms of the, that’s a big question, number one, but I’m just thinking the the difference and immediate easy difference between Barbados and U.S. would be of course the size, but maybe a level of professional understanding of the sector are really seeing this whole philanthropic and space as a sector in and of itself.

Amanda Haynes: And I think that, you know, because that recognition is now emerging, we are really in a different phase of development. Again, it’s almost emerging here, whereas I feel like it’s becoming more well, there’s a push to make philanthropy more equitable in the U S and in the UK. And maybe in spaces where this is already a recognized sector, in and of itself, beyond those just within the sector. Whereas, here, it’s really, not starting from scratch, but moving from an informal understanding of the sector to something that’s more formal. And what makes it exciting is because we’re in a phase of change globally, it means that maybe we can really get it right, and maybe create an infrastructure that is even more sustainable from the beginning, because we’re now putting those infrastructural changes into place. So, in addition to that, I would also say the, the financial context is very different.

Amanda Haynes: So, of course, you know, if we think about statistics, I believe it’s up to maybe a third of social leaders, in what we would call developing countries, don’t really access the level of funding someone from the outside may access to come into the same region and implement social change work and activities. So, when we think about the investment in sustainable development at the community level, the context of what is available there is also vastly different. And part of the law of advocacy is really about saying, “Hey, we’re part of that global philanthropy movement. We’re part of that map and we need to be more visible.” So, I would say in terms of visibility, in terms of size, and perhaps in terms of formal understanding or recognition of the sector. Of course, I’m not erasing the challenges and the morphing challenges, especially in, you know, in Latin America, et cetera, politically, that a lot of civil society spaces are facing. However, there definitely is a different level of public recognition and understanding in other jurisdictions. I rambled a bit there, but I’m here trying to organize thoughts.

Nicole Campbell: No, it’s all really clear because what you’re pointing out are some really critical issues that exist within the civil sector, within the nonprofit sector. And you’re talking about nonprofit organizations, right? Those organizations that are fundraising and trying to get resources to do their work. And so, a question that’s coming up for me in all this is yes, those are really critical issues you talked about such as having the need to raise advocacy and become more visible and receive more resources. How do we professionally recognize the sector more? How is Aspire showing up? Because not only are you a nonprofit in that space, but you’re a capacity builder, so you’re the ones that actually are coming in and helping with encouraging advocacy, raising visibility, providing resources and building that infrastructure.

Nicole Campbell: So, I’d love to hear how Aspire is showing up to provide support and resources to these organizations, and then the unique challenges that you all might be facing, given your role as that sort of intermediary capacity building organization.

Amanda Haynes: Yeah. I mean, how we’re showing up over the last four years has really been directly reaching out to existing nonprofit organizations. And, you know, our main program is the Aspire Incubator Program, which is really a 12-month business development program for nonprofits. So, what that does is connect nonprofits to the resources around business planning governance, which is really core financial management communications as well as fundraising and human resources. And what we do is say, well, we take what you do seriously. And with that approach, we’re here to help in your really key administrative functions. So, the support that we provide through that program is incredibly practical and it really is designed to help organizations make it through their day to day more efficiently.

Amanda Haynes: In addition to that, a lot of that work in governance, specifically, is about making policy kind of more understandable. So, really breaking down regulatory requirements into what exactly organizations are expected to live up to and to do in order to build the type of partnerships that they want to. And finally, another part of the role within that program, is really acting as that bridge between people who want to help and people who, perhaps, do want to develop into that role of social investor, but don’t quite know where to start or who to connect with. So, by working with, rather than trying to go big and work with every organization, we kind of focus more on depth rather than skills. So, we work with seven potential, big bet organizations every year, really help and work help them strengthen their internal infrastructure, make really targeted connections to exist in a local funders and also, really help them get on top of the regulatory requirements.

Amanda Haynes: Because quite a bit is shifting policy wise here. So, a lot of organizations do need that direct support. Beyond our programming, now though, we realize that, yes, it might be great to focus on depth, focus on working with these organizations on an annual basis. But we spoke to that wider story of the sector of really untold stories of social innovation that need to be illustrated. So, what we have really gone into is film, short film and that hasn’t come out yet. And I mean, it’s, it’s very simple. It’s very, very obvious, but the truth is, is that there’s not, again, there’s not a lot of visibility around these stories of social innovation on the Island and often, it isn’t framed within the understanding of innovation.

Amanda Haynes: It might be framed within the understanding of just helping out or just doing good work rather than really saying, well, this is immense value that’s being contributed to the society and you know, these are effects, et cetera. So, our work is moving from just that one-on-one and very direct infrastructure of building within organizations to also expanding that story around the worth and the value of the sector. And that’s so important because that’s what really helps people to understand and reframe any misconceptions about charity that already exists, especially even understandings about philanthropy as well, because they’re preconceived ideas of what philanthropy is and what it can be. And the truth is, you know, every place has a different culture of giving and we have a very strong one. So, we’re really moving more into promoting and building awareness around that.

Nicole Campbell: I think the work that Aspire is doing is not only critical, but it really is innovative. I had the opportunity to meet the leaders that were a part of that incubator. And I was just so blown away when they were telling their stories about their organizational development from where they started, when they first entered the program to where they were when they were graduating. And it was just amazing to see the level of support and resources that you provided to each of those organizations. So, I’ve been talking about business planning and governance support and communications help, all of those ways to build up the infrastructure of those organizations, which I think is just incredible. And when you’re talking about expanding to look at storytelling about the sector itself, again, that’s something that I saw coming through in the stories that were being told by those leaders that were sitting within the incubator, right.

Nicole Campbell: They had a real understanding of the role that they themselves could play within the sector. So, I just think that you’re doing such incredible work. And I’d love to hear, I know you talked about serving in this role of connection, right? Being a connector for these organizations and leaders and you mentioned the, the for-profit sector as well. What does that connection look like? How are you going out and forming those connections? How are you thinking about connecting the civil sector with the for-profit investors?

Amanda Haynes: Yeah. So, right now, if I’m thinking just practically, how it looks is that the entire program, you know, before we talked about the financial contexts that we exist in and how that is really a key barrier to sustainably implementing some of these types of programs. And the truth is the only way that this is able to work is because up to 60% of the program are the business support services. All of this is volunteered by professionals from the private sector or from the for-profit sector.

Amanda Haynes: And before, actually, we were able to do that because one of our founders is very much from that sector and he leveraged a lifetime of relationships to really encourage individual professionals to be a part of the program. Now, what we have is rather than just having individuals signing up to the program as a way to give back, we’re having private companies sign up to the program really is like a corporate volunteer program and it’s skills based. So, they’re able to volunteer their skills in kind to these organizations to help them become more sustainable. Now, of course, the master plan is beyond just a corporate give-back program or corporate volunteering is really about rethinking the creation of value and moving beyond just thinking financially, just trying to see, okay, where does the expertise lay within different sectors and within different segments of our community overall. How do we actually strengthen that ecosystem and how do we align our individual goals with sustainable development?

Amanda Haynes: And in doing that, how do we then advance society overall to operate more collaboratively and, you know, there is the achievement of the UN 30 sustainable development goals. But even if that didn’t exist, the question is, how do we move from those silos to closer knit and more interconnected community, especially when it comes to the use of resources. So, now we’re moving from that very practical, direct support from corporate volunteers being a part of the program, we’re actually seeing that translate a bit to persons forming relationships, and then maybe actually joining nonprofit boards. So, you do see the transfer of that knowledge and that relationship kind of living beyond a program and beyond the formal Aspire space, which is amazing to see and we’re really excited about moving to another phase, which again, is rethinking what other types of value can we help to connect organizations to.

Amanda Haynes: And a lot of that, again, is really around knowledge. Our economy, as you know, would have taken a huge hit after the pandemic and that really impacted or has impacted the ability of the private sector and individual organizations to give when it comes to monetary donations and maybe the level of giving that was there before. On the flip side, it has really just reignited a spirit of giving. And so, we found even more individuals and companies and professionals really flocking to not only the program, but any opportunity to help create value that translates to the community level. So, right now we’re actually, re-imagining where all that would go. And when I say we, I don’t necessarily just mean Aspire, but also our other peers within the space. Because we, you know, we are aware of what each other are doing and all of those things, but we need to work more intimately to build that bigger picture of a collaborative ecosystem.

Amanda Haynes: So, for part of your question, I should say we have to plan, but we’re also kind of reimagining what’s possible on the context of COVID-19 and how that accelerated the inequalities that exist, but also the opportunities for collaboration and change.

Nicole Campbell: Yeah. I think the concept that you were talking about, like rethinking value is, is really complex. And I like how clearly you articulated, this is how we are doing that. We are focusing on, you know, and asking ourselves the question of where does the expertise lie? How do we strengthen this ecosystem to make sure that we’re all working collaboratively so that we can ultimately help vulnerable and marginalized communities? So, it really resonates with me. And you mentioned a term earlier, big bet organization, which is something that I talk about a lot, like how do you place these big bets on smaller organizations, on grassroots organizations, that are within the community, but definitely huge players within this ecosystem.

Nicole Campbell: And I love Aspire’s focus on it. And so with that in mind, were you going to say something, Amanda?

Amanda Haynes: Yeah. Yeah. It was because you did ask originally, you know, you asked also about challenges, and I kind of jumped over that. When you said that it kind of jogged my memory. I did want to say that one of the biggest challenges right now, honestly, is because the needs are so visceral and real when it comes to just being able to, whether it’s losing your job or being able to access food and what we were talking about, those very visceral effects of the COVID-19 pandemic, because the program is designing, or even our vision that we’re talking about is very much about the long game, is very much about making an investment to see something that lives on for generations, that is difficult to not only hold fast to at this time, but is a difficult one to push at a time when needs are so immediate. Yet, at the same time, we have to think beyond this moment.

Amanda Haynes: So, that has been a challenge trying to strike that balance and not wanting to lose sight of what is really needed right now. But also, what we need to do now to kind of future proof our communities, really. In connection to that, that question of social investment and being able to make a big bet, it has been harder to really try and find those types of funders or more flexible philanthropists or social investors, those people who are willing to make those bets and partner with an organization like Aspire to bridge that gap and connect people who want to make that investment in the organizations and the leaders that need it. So yeah, that’s definitely been a huge challenge. And one intensified by the pandemic, I would say.

Nicole Campbell: Yeah, I’ve seen that come up in so many conversations I’ve been having with leaders in this space, right? This question about how do you respond to the immediate needs, but also keep in mind that your response should be setting this community up for sustainability, right? And longevity. How do you do that and balance those two things? So, with that in mind though, a question that I have for you is how can nonprofits that are trying to fundraise and receive resources to do their work, what should they, what should they be thinking about at this point? What should they be focused on and doing during this time, particularly with that balance in mind?

Amanda Haynes: I would say one of the number one thing based on all of the non-profits that we’ve been working with over this year and ourselves is actually making time to reflect on what is a priority. What is the priority now and what do your beneficiaries, or your partners need right now? And what will they need three years from now? And I know that may not be popular because a lot of people are advising to focus on this moment and on the immediate need. But, I’m saying of course, that we’re living in a highly unpredictable context, more or less. I think reflection is probably the most important because I feel like a lot of us really did going to overdrive and have been tending to very much to the immediate needs of those we exist to serve just on the ball, almost like a knee-jerk reaction.

Amanda Haynes: But I think taking a step back and reflecting and kind of having a feel of, okay, there have been changes, where have those changes happened, what is different know that I would never have imagined before. And who else can I talk to about this as experiencing the same thing? Let me just take a step back and kind of relook at my context. And even so, take a step back and re-look at the resources that I was using to do what I have to do. The way I was doing what I had to do. How has our reality changed and maybe, how do we know how to change to respond to it? So, I think at the core of all the other advice that is out there, or the core steps that we know we have to take, reflection for me is probably the most important of them all.

Nicole Campbell: I like that, you know, to focus on taking that space and time to be introspective reflective, and thinking about how can I show up in this space? What do I need? So, I think it’s a really important point. And it’s something like, again, I agree with you, it’s not being pushed, right? It’s a time to be still, you’re not being told that.

Amanda Haynes: I do think it is incredibly important because I feel like even something as simple as this zoom, this podcast, there’s some practices I think that were not as normalized before the pandemic that are now. And what that means on the level of, are the actions or the activities that we choose to take up, to execute whatever our individual missions are and various things, that does have some implications. And I think it does present new opportunities about what was possible as well. And it, it really is a time, I think, a rare opportunity to reimagine what we can do and how we do it.

Nicole Campbell: And do you have that same advice for philanthropies and philanthropists?

Amanda Haynes: Of course. Yeah. Even more so. I think it’s a lesson in the importance of flexibility and equity as well. Like when we look and see how many, how many organizations have been bottlenecked, in the midst of an emergency, because of the fundraising policies or practices, it really is an opportunity to kind of think, to look back and see, okay, how am I actually approaching the process and management of fundraising? How am I actually setting my priorities? Are those priorities really what the society needs or is it just what we think is needed? And how do we assess that and how do we test that and how are we accountable for it?

Amanda Haynes: So, I think it is a rare opportunity to actually achieve a level of change that creates the sustainability that we love to talk about so much. And yeah, I do think it’s an invitation to change and to reflect and be real. And that is the truth. And just to be real, I mean, it’s well known that a lot of philanthropic practices have been top down for a very long time. And there needs to be more of the community voice in the decision-making processes of boards, et cetera. So, I don’t want to yap on about that because I think that that’s very clear and is there but now, we just have the opportunity to act and make those changes, and I’m really happy to see those changes starting to be made in a way that they really haven’t been a priority for the last five years.

Nicole Campbell: So, you talked about this need to take some time and create the space to be reflective. And it ultimately to think about sustainability, longevity, and how you’re going to show up for the community’s interests. And when I think about sustainability, and I know you think the same way or a similar way because we’ve had lots of conversations about infrastructure and capacity building. And I want to ask you how is Aspire taking that space? How are you all looking inwardly and thinking about your infrastructure and building out the organization, so that you can show up for the communities and organizations and leaders that you’re serving. And I know that this is a really rare moment because I’m asking a capacity builder how they themselves build capacity, but I’d love to hear how you all are thinking about this and, and what your priorities are, particularly when it comes to building out your infrastructure and taking that space and time to be reflective.

Amanda Haynes: Yeah. So, there are different levels to that. So, first we internally as a team, we had to block out time. I mean, it just ended up being a week, which I don’t think is long enough, but, we’re planning for the next program and we actually had to take a step back for a week and re-look at all of our programming and how it works and compare that to all of the qualitative, as well as quantitative experiences of the 14 organizations who just graduated the program that we’ve been providing support to throughout the COVID-19 pandemic. Look back at that again, look at the lessons learned over the last four years, and really from the ground up question most of the features of the program. Did it do what it was set out to do? How was it successful? How was it not?

Amanda Haynes: We had a couple of framing questions. I wish I had them immediately, you know, just in front of me, but we did have framing questions for assessing the impact of the program to date. And also looking at the experience of each of the organizations within the programs, as well as the feedback from our core funders and whatnot. So, we were evaluating and assessing the program over this time. Including the goals and the founding assumptions. So, there were a few things we identified that would have been even unsaid, founding assumptions of the program that we now completely don’t agree with, which is actually why advocacy has been pulled out as a core program moving forward, because so many of the sustainability issues within the sector are tied to misconceptions, whether they are misconceptions within the sector, misconceptions in the public sector, or just public understanding of philanthropy and charity.

Amanda Haynes: And we also realize that there has been a lot of work that we started to do that wasn’t really formally accounted for in the everyday. So, we had this one program that we’ve actually now split into four different streams. It is just doing stuff like that reflects on things that we assumed in the beginning. What did the research see? What did reality see? How do we now address this moving forward? Another priority for us is capacity because the biggest lesson is that it is great to do these things, but we have to build our own capacity as well. So, for us, fundraising is a top priority and we’re aiming to meet our fundraising goal by December next year. And we had to really look again at what our on sustainability model is, what our own sustainability model is for our organization.

Amanda Haynes: Because currently we are 100% donor funded and we operate kind of on a project basis, we see each phase of our business plan as a new project. And internally, we are looking at that and saying, okay, we actually have to set a pathway to being more self-reliant over time. So, looking at what components of our programming should really be project based versus how can we actually implement initiatives that are revenue earning? So, really looking at that whole model. So yeah, it is both program redevelopment in light of the lessons learned and change context on what our nonprofits and the civic sector actually needs. And also, what role we play best versus what our peers do best and identifying what we were doing that maybe perhaps doesn’t sit best for this.

Amanda Haynes: So, for example, if we were talking about the enabling environment and advocacy, there is another organization here whose expertise is policy development, and they do incredible work in that space. The gap that we feel is there is translating, being able to talk different languages, being able to speak to government, to the private sector, to nonprofits. So, what we can do is advocate for the enabling business environment, specific sector organizations, and the aspects of policy associated with that. It’s been kind of refining what we do, how we fit in the space, where we can partner, and then also being more real and hardcore about our own sustainability and capacity, because we’re really adamant about not, not rolling out something that we can’t sustain. So, next year is our test to build part of that and, and see where we go from there.

Nicole Campbell:

This approach is great, right? Because it has all of the elements of just being an evaluative type of approach, where you’re seeing that we are building capacity, but we’re going to challenge the way we’ve been thinking, we’re going to challenge our assumptions. We’re going to look at our infrastructure. We’re going to think about how we might restructure programming to make sure that we are having the most impact that we can have, and even looking at how you’re generating revenue and diversifying those sources. So, I think it’s the way you all are approaching this is so thoughtful and so deliberate and really are walking the walk, right. You’re not just talking about it, you’re actually doing it internally as well, which is amazing. One thing I’d love to hear from you is what are you most excited about for this coming year?

Amanda Haynes:

Oh gosh. For Aspire, there are so many things. I literally was just talking to my colleagues about this. I’m really excited for what we call the third cohort, but next year is going to be, I would say almost the final phase of our pilot and we’re going to be working with a new group of seven organizations next year. I am really excited to see how that goes because of all the changes and, you know, everything that we’ve been doing and working on with the organizations that have passed through the program and all of the volunteers and everything. I’m really excited to see how the program rolls out with the changes that we’ve been making and tweaking and everything. So yeah, I really want to see what experience the organizations and social leaders participating in the program is going to be like. Because I think its going to be awesome.

Amanda Haynes: In addition to that, I’m really excited for our building role in advocacy because the real long-term change will come from helping or contributing to that mindset shift about charities, about nonprofits, about philanthropy, but about what giving really means and the transformative power of it. So, I know that that is going to be really exciting to see. I feel like technically I was supposed to say, I look forward to fundraising and making sure we are good for another 10 years. I look forward to everyone that says, yes, I am pledging three to ten million, you know, all of those things are there, too, logically. But I really am looking forward to see what happens from all the changes and improvements that we’ve been making and really getting our word out there.

Amanda Haynes: And when I say our, I don’t just mean Aspire, but these stories of social innovation, it’s so simple, but it’s so transformative and so inspiring and kind of reframes. I think it will give all of us a new lens on our everyday and the things that happened that we know nothing about. And that’s really what I am I’m excited for.

Nicole Campbell: I’m excited as well to see how you all use your voice within the sector, how you raise your hand and raise your voice within the sector over the next year or so. I thank you for sharing that. This conversation has been incredible. I really like how you are really, you know, pushing the sector organizations, leaders to rethink value and reimagine what’s possible. I want to ask you a question to help us continue to build knowledge through books and people we should learn from to close us out. What book do you think we should read next? Or what artists do you think we should be paying attention to?

Amanda Haynes: What type of artists? I should have asked you this first.

Nicole Campbell: Any type of artist. Any type. Musician, visual art…

Amanda Haynes: And I would say, I’m going to cheat and not pick one artist, but a lot of them. So, Fresh Milk Barbados and Kingston Creative just had a Caribbean arts grant. And as part of that, on YouTube, they had this salon series that features, I can’t remember how many, it may be 25, but they’re really just some of the most visionary contemporary artists across the Caribbean, all linguistic territories. And there’s just so, so much richness coming from the conversations that they’ve been having, conversations like this, that are about art and creativity and philosophy, but increasingly about social impact as well. So, I think from the perspective of kind of re-imagining, just going into that archive would be phenomenal.

Amanda Haynes: I could always send you the link as well, but that was really great. And in terms of a book, I would say The Post Development Reader. I am horrible because I am not remembering the names of the authors at this moment, but The Post Development Reader is really great. It has a lot of ideas, suggestions, and outlines about reframing our thinking and the words that we use within this space, because they always say, you know, words are very, very important because it frames our understanding and then later our actions. So, on that whole theme of re-imagining social impact, re-imagining value creation, just reimagining giving out what it means to be human. The Post Development Reader is stellar for sure.

Nicole Campbell: Well, thank you so much for sharing both of those. And what I’ll do is put the links to everything that you mentioned in the show notes, so that people can go take a closer look and check it out and learn more.

Nicole Campbell: Amanda, thank you. You have shared tremendous insights incredible knowledge with us that I think leaders can actually use within their own organizations to help them go bravely, which is really important and just reiterating the power of storytelling, right? The ability to tell a story out loud, use your voice and really engage in advocacy within the sector, which for a long time, I think advocacy, a lot of organizations have shied away from, and I think particularly in 2020, it’s reiterating and reinforcing how important it is to make sure that our stories are being told. So, I want to thank you again for taking the time to talk with us and for joining the conversation today.

Amanda Haynes: And thank you as well. I like these conversations to learn, also. So, it’s been a pleasure. Thanks for inviting me.

Nicole Campbell: Of course.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

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