hello@buildupadvisory.com

philanthropy

Centering Equity and Justice in Philanthropy with Melanie Brown

In this episode, Melanie Brown offers advice to nonprofits and funders on how they can address racial injustice and inequity, within their organizations, the sector, and society. You’ll hear Melanie share her thoughts about Black women being the vanguard of philanthropy and the need to center Black women in philanthropy’s response to the moment.  

Melanie shares so many insights for nonprofit leaders who are ready to listen, have honest conversations, and are ready to do the work. We encourage you to not only listen carefully to Melanie’s advice and insights, but to also ACT on that advice and her insightsThey will change the way you show up in the sector. 

Listen to the podcast here:

Resources:

About Melanie Brown

Melanie R. Brown is a speaker, writer, strategist and advisor on race, gender, inequality, global philanthropy, and social investment. She is a Senior Program Officer for Global Policy & Advocacy- North America at the Bill & Melinda Gates Foundation in Washington, D.C.

Her research on activism and social change among youth and women has been featured in scholarly and trade publications such as the Journal for Applied Developmental Psychology and Alliance Magazine. Melanie has developed multimillion dollar strategies to accelerate Black and Latinx student achievement, disarm deficit narratives of Black men across social and traditional media, advance Black women’s reproductive rights, and bolster engagement and organizing on a variety of issues across rural and queer communities. Melanie has been invited to speak and advise on these issues throughout the United States, as well as in the United Kingdom, South Africa and Cuba.

Melanie is a Senior Atlantic Institute Fellow at the London School of Economics, a 2020 BMe Community Vanguard Fellow, an adjunct professor at American University and is Vice Chair of the Board of Directors for the Women’s Funding Network, the largest philanthropic alliance in the world dedicated to advancing gender equality and justice.

Melanie earned degrees from American, Harvard and Carnegie Mellon universities. She is a native of Pittsburgh, PA and resides in Washington, D.C.

Read the podcast transcription below:

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Nicole Campbell: Hi, everyone. Over the past couple weeks of women’s history month, we’ve shared inspiring and insightful conversations with leaders and today’s episode is no exception. This week we’re sharing my conversation with Melanie Brown, Senior Program Officer for global policy and advocacy in North America at the Bill and Melinda Gates Foundation. Melanie works with key constituencies across the United States and Canada to build public support for the foundation’s education, economic, and health priorities. Melanie is a speaker, writer, strategist, and advisor on race, gender, inequality, global philanthropy, and social investment. She has developed multi-million dollar strategies to accelerate black and Latin X student achievement, disarm deficit narratives of black men across social and traditional media, advanced black women’s reproductive rights, and bolster engagement and organizing on a variety of issues across rural and queer communities. This conversation was recorded late last year and it’s so interesting that during the time of this conversation, and currently, people are still seeking resources and direction to help them see their way through social justice, racial justice, and global health crises.

Nicole Campbell: And in this episode, Melanie offers advice to nonprofits and funders on how they can address racial injustice and inequity within their organizations, the sector, and society. You’ll hear Melanie share her thoughts about black women being the Vanguard of philanthropy and the need to center black women in philanthropy’s response to the moment. Melanie shares so many insights for nonprofit leaders who are ready to listen, have honest conversations, and are ready to do the work. I encourage you to not only listen carefully to Melanie’s advice and insights, but to also act on that advice and her insights; they will change the way you show up in the sector. And with that, here is Melanie Brown.

Nicole Campbell: Hi Melanie, I am so excited to have you joining us today and to get us started, I wonder if you could tell us a little bit about the Bill and Melinda Gates Foundation, your role there the work that you’re focused on, and what the foundation’s immediate priority is, particularly given our current environment.

Melanie Brown: Sure, and thank you, Nic, for the opportunity to be here, to chat with you today. As you said, I’m Melanie Brown. I am a Senior Program Officer at the Bill and Melinda Gates foundation. I’m based in the foundation’s Washington DC office. Most people of course know of our headquarters in Seattle. I sit on what we call our public engagement and insights team, which is part of our larger North America portfolio. In our conversation, I’ll be able to go into that a little bit more in depth, but we focus on engaging constituents across North America in the issues that the foundation names as priorities.

Melanie Brown: And so the work that I lead in particular is engagement with communities of color and engagement with constituencies across rural America women of color, and that has shifted over time, but that is the work that I’m focused on right now. And I would say like most foundations and most people, the foundation is very focused on COVID. And I would not say that we are singularly focused on COVID, as you know, we do many things and did not feel the need to…I shouldn’t say not feel the need, I would say felt the responsibility to still focus on all the other things that we focus on and while also paying attention to COVID.

Nicole Campbell: So, I know you talked about not being singularly focused on COVID and it’s really interesting because this situation that we’re in right now with the pandemic with the social justice unrest, the protests that have been happening, and it seems like you are likely in the center of all of that, right? Because you’re talking about engaging with communities of color focusing on rural communities, and focusing on women of color. So I wonder if you could talk a little bit more about the work that you’ve been doing in this current environment with those particular communities and what you’ve been seeing?

Melanie Brown: Sure, and you’re exactly right; when we think about COVID, if we think back to February…January and February, even very early March before the shutdown, this idea was that COVID was one this very equalizer, right? That all of a sudden it put all of us on the same playing field. And likewise, at least within the black community, there was, you know, jokes about: “Oh, well we’re not going to get it.” Right? And what we found out to be true is the exact opposite, right? COVID is not the great equalizer, if anything COVID like other pandemics actually exacerbates inequality and helps us see even more who is suffering. And we see that African-Americans – and this is, again, just speaking from the U S perspective – are more likely to suffer the serious effects of COVID.

Melanie Brown: So long-term hospital stays, visits to the ICU, and even death. And we see that replicated in other communities of color. And so I think a lot of the work when COVID first hit was, of course, responding to it, right. And just, what is this new reality? Everyone’s at home, we’re not traveling, we’re not engaged in the work in the same way. And then also, how do we sound the alarm on what have been some of the disproportionate impacts of this disease, excuse me, of this virus. And so that is the work that I’ve been doing in my engagement with communities of color in rural America. And it’s not surprising, I would say, what we’re seeing. But it just is a stark reminder of how much work we need to do.

Melanie Brown: I think about my rural partners, we talk a lot about infrastructure. You know, kids are at home and they are learning remotely well. If you have internet, that’s good, and if you have a reliable internet. But if you don’t have internet, it’s not reliable, if your device that you’re using is in fact not a laptop, but it could be a cellular telephone. Think about all the challenges that that creates for you as a student to do your work, to survive and to thrive during this period. And so that’s what I’m seeing is that the challenges that the communities of color are facing, which that work tends to be more urban focused and the rural work, which tends to be focus on low income whites in the country, and neither one is exclusive. But if we were to make generalizations, you know, what we see is that there are a lot of challenges and failures of systems over long periods of time that have left these groups in particular, extremely vulnerable. And I haven’t even talked about the health impacts, right? These are all the other things that make living in a COVID world challenging, not to mention access to good doctors and, you know, testing – all of those things that we really saw a lot of us struggle with is a lot of what I’m seeing.

Nicole Campbell: So how are you finding that you can be most helpful in the situation with the communities that you’re working with? What kinds of resources are you providing, are they requesting, and where are you finding that you could add the most value?

Melanie Brown: Sure. So one of the things that’s really helpful, and this goes without saying right now, is to listen. I think people are in situations…and I’m working with organizations and heads of organizations, so it’s not the same as being on the ground in communities, but our grantees are on the ground. Our grantees are in the community and they are hearing firsthand what many of those challenges are. And we need to be in a position, we the Gates foundation, we philanthropy in general, to listen to those things and to understand what it is actually like. I also don’t want to ignore the fact that we are living in the same COVID world. I found out two days ago that my grandmother has COVID. And she’s in a facility in Birmingham, Alabama. And so this is not just something that that I have to read about or study.

Melanie Brown: This is something that the people who I hold very dear are dealing with. So one of the things that we’re doing right now is listening. The other thing is being really flexible when it comes to deliverables. So understanding that what you may have had planned in 2020, just isn’t going to happen. Right? It could be delayed. There could be factors, clearly many factors that are out of your control. We’ve had grantees that have major conferences and convenings that bring in revenue for the organization and those things cannot happen. I would say the organizations that are doing the best are those who’ve been able to pivot, but being able to pivot is also a reflection of the resources and the capacity that you have, and not all of our organizations are well-resourced quite frankly. So that’s a lot of what we’re doing is listening supporting organizations to perhaps be more flexible on deliverables and outcomes and goals.

Melanie Brown: And then really talking to them about, you know, let’s have an honest conversation. And I try to build these very honest, very open, transparent conversations with grantees anyway, but if we didn’t have that, we need to have that now. Right. We need to understand what are the real pressures that you’re dealing with and help me understand how I can support. And to ensure that our grantees are not making short-term decisions because of this moment that will impact their ability to have long-term impact. So how do we help people not panic from an organizational perspective and handle this moment such that they can still be partners and continue to do the work that we know is so needed, be it education, be it economic opportunity work, be it health work. You know, this moment will pass, right? That is not to minimize it, but it is to state effect. But how we come out on the other end of it matters and we’re supporting organization in that process.

Nicole Campbell: And, you know, when you talked about all of this is looking at long-term impact, and so you don’t want organizations to have to make these like immediate decisions that then have long-term implications on their work. And so serving as a resource and being there for them, and what you said that really resonates with me is about listening, right? Just being there, being present, and listening. And it’s really important, particularly in the moment that we’re in, when there’s so many different groups that are saying “I have voice, I want to be heard.” And so along those lines, I know that you do a lot of work and writing and thinking about black women in philanthropy. So if we’re talking about listening, we’re talking about different groups having a voice, and we’re talking about philanthropy, I’d love to hear how all of this sort of sits with you when you think about the work that you’ve been doing around black women in philanthropy.

Melanie Brown: Sure. So first of all let me say this, and my research backs this up and I believe it fully, that black women are in the Vanguard for social justice in philanthropy. At least when we speak of this country, and I think you could gesture to say in the world, that we are in the Vanguard, right, we are pushing for changes that, from what I have seen, are some of the most progressive policies. I think we saw that reflected in this most recent election and, you know, not to take sides on whomever you support, but it’s clear that when black women support a candidate or candidates agenda, their impact is felt. And we are tending to support more progressive policies and therefore candidates who run on those policies.

 

Melanie Brown: What I would say about this moment and about listening is that many of the things that we are experiencing right now is people of color, women of color, specifically black women, have told us we’re already going on, right? If you were to pull out COVID and talk about all the things that are going on, how much is actually new, right? And we have to humble ourselves to understand that while this moment does feel different because it is different, the issues that this moment has raised for us are actually not new. And it’s black women who’ve been sounding the alarm about what is happening in their communities, in their homes – when we think about gender based violence -, what is happening in their States, and in their countries. And so I think a lot about this moment, I think a lot about my work around black women and their leadership, I think about what does it look like for philanthropy to center not only the experiences of black women and girls, but also the leadership of black women and girls.

Melanie Brown: And I’ll never forget, I had a conversation…I did a piece of research where I interviewed 25 black women working in philanthropy across seven different countries. And one of the earlier interviews that I had, a woman said to me that philanthropy, as a sector, wants black women’s labor but doesn’t want black women’s leadership. Right? So when I think about this moment, I think about how philanthropy responds in this moment, it’s actually that, right. It is no longer giving our labor and not taking our leadership. When I think about what foundations can do right now, you know, we need to respond to the moment differently. What was once the ceiling is now the floor. And black women have been saying that and have been pushing that. And so it’s on us, as funders, to respond.

Nicole Campbell: Okay, that is really powerful.

Melanie Brown: You know, it’s so funny, as I was speaking, it was like: “I think I’m just talking, I’m not sure that I’m answering her question.”

Nicole Campbell: No, you definitely are, and it’s putting you on a path now to ask more questions and to push along the lines of what can philanthropy do. What should philanthropy be doing at this point based on exactly what you just described and the situation in which we’re in – which, as you pointed out earlier, COVID didn’t create the inequity, right. Just exacerbated it. So what can and should philanthropies be doing at this point?

Melanie Brown: There’s so much that we can be doing, and it always goes to money and I think that’s important…that’s what we have. That is not the only value, of course, that we provide, but give more money, right?

Melanie Brown: There’s so much that we can be doing, and it always goes to money and I think that’s important…that’s what we have. That is not the only value, of course, that we provide, but give more money, right? We’re in a position where we can give out more money, pay out can look different than it does. We can give more than the 5% minimum. I won’t have all these statistics, so I’m not going to try to get it wrong or try to get it right. But we know that the rich have gotten richer in this moment, right? And so there are opportunities to give more, but we don’t just give more to the existing people, the existing organizations for the existing issues, and assume that something will be different. We also have to give differently, so it’s not just giving more, but it’s who we give to. We know that we need to give money to…or that we’re not giving the same amount of money to organizations led by people of color.

 

Melanie Brown: Be it black folks, Latin X folks, indigenous communities, Asian communities, we need to redistribute resources, right? It’s not just a matter of putting more money to the same folks, but being more diverse in who it goes to. And then, you know, what foundations do is we provide sponsorship and cover for organizations, right. By investing in an organization, we’re saying, “Hey, this is a reputable organization. This is a reputable cause.” And so, we can do that more with organizations led by people of color. I also think we need to move money faster. I’ve been in philanthropy for 13 years. I’ve been at the Gates foundation for five. I was at the Heinz Endowments for eight years. And Gates, I think, actually moves money very quickly. But it doesn’t mean that there’s not opportunity as a sector for all of us to get money out quickly and to be more open about where those dollars can go.

Melanie Brown: I think that a lot of us toe the line a little too carefully about 501(c)(3) investments. I think there’s a lot more things that we can do with our money and be more creative. And it’s quite frankly not creative, I think it’s risky. Right. But when we think about what is at stake, it shouldn’t feel very risky to do those things. And so, those are the things that I like, that I think philanthropy needs to do, that I see philanthropy doing. And then the last thing I’ll say is actually having conversations that implicate us as a sector. And so it is true that if you amass a large amount of money in the world, that it was on – whether intentionally or not – on the backs of other people.

Melanie Brown: Right. And so there’s a reckoning I think that philanthropy needs to have about its place in whether it is a white supremacy, whether it is a U.S. Supremacy over the rest of the world, whether it’s a global North over a global South supremacy that is being perpetuated, but it’s one thing to give away dollars and invest in people of color and give out more money. But if we don’t look at ourselves, look at our very existence, like Dr. King says, not just commend ourselves for existing, but to examine why it is that we exist. And then I think we’re actually only doing half of the work.

Nicole Campbell: No, I completely agree with all of that. And I think, to your point, it’s about looking at the infrastructure of philanthropy and then going forward and doing all of these other fixes, right. Because it all stems from who are we, what did we set up to do? And having that reckoning that you talked about. So, yeah, and I really liked the move money faster, give it to organizations that are not necessarily public charities or, you know, C3’s. So this all really makes sense to me, particularly from an infrastructure point of view.

Melanie Brown: And being okay to fail. I mean, one of the things that I think I hear philanthropies say, and even what I hear like big tech or business say is, “fail fast”. And so what if we fail fast on racial justice? Right. What if we, you know, decided to say like, “Okay, we’re going to just try a bunch of things. We may not get it right. But we’re going to go to the people who are leading conversations about racial justice, who have been doing this work, and we’re going to invest in them. And if it’s a mistake, that’s okay, but we’re going to learn from it, right? Because we have a responsibility to do that.” We have no issue…not even as a philanthropic sector, we had no issue as a country, when we think about innovation or we think about technology, we want to fail fast there, right. To get to the best product, the best thing. What if we did that when it comes to thinking about racial justice, about gender justice, about environmental justice, right? What if we put that muscle into that? What could be on the other side of that? I think there’s a role for government in that, there’s a role for business in that, but there’s especially a role for philanthropy and this idea of failing fast on racial justice to get to the accelerated pace and movement that I think we really need.

 

Nicole Campbell: So that sounds really attractive. Why do you think that we’re in a place where this has not happened yet? Particularly on the scale that we’re talking about? So we know that there are organizations that’re stepping into this space and are challenging themselves and are doing what we’re talking about, but why isn’t that happening in the sector as a whole?

Melanie Brown: So, I think people are afraid, right? I think there’s a fear of getting it wrong. You don’t naturally…you were never taught in this country to build a muscle around racial justice, right? This is something that you seek on your own, or that your family teaches you, or you learned in college, or just through life. It is not something that…our educational system is not equipped to build the next generation of racial justice activists. Right? So there’s a fear of how do we step into this space and will we offend, will we get it wrong? There’s also, I think, you know…I understand the fear. The other side of it is, I think that that many of us benefit from injustice and racial injustice in particular, and whether or not you feel that you are making it worse, you’re benefiting from it.

Melanie Brown: And you’re not willing to give up that benefit. It is sweet, right? It is good. It feels good. And so I also think inequality is so ingrained in who we are and how we are, that I don’t know that we can see a world without it. I don’t know that people have been able to think about what is a more…and when I say people, of course, I’m not speaking for everyone. There are many people who’ve thought of this. Who’ve given us visions for what this more equal world could look like, but I think too many people feel like they won’t benefit from it. Or they know that they won’t. And so they are not invested in seeing it happen.

Nicole Campbell: No, I think when you said it’s about being afraid, so there’s the fear but it’s also that benefit, it’s true. I think when we think about what’s happening, particularly in the United States right now, you say, “Oh, look, you know, it’s built on systemic racism.” I think the sector felt like, oh, we could kind of step out of that conversation. Based on the work that we’re doing, look at the organizations and the people that we’re working with, the communities that we’re serving. But I think that that actually is not correct. And as you say, like actually lean in to are we also structured that way and to the extent that we are, then let’s talk about how we can move forward from there. So it all makes sense. And I know we’ve talked about what philanthropy can do. I want to flip it and have you tell us what you think nonprofits, fundraising, nonprofit organizations can do?

Melanie Brown: Hmm. That’s a really good question. So oftentimes people will ask me, you know, how do we get foundations to invest in us? Or how can we do this better? How do we get on a foundation’s radar? And I give advice and things that I think are helpful, but I I feel like foundations are in such a place of privilege that I don’t know what else nonprofits need to do, right? Yes, you should be a high quality nonprofit, you should have a strong board, you should, you know, be doing work that is data-driven and that you can prove is effective. Those are all things that to me are the fore of what a nonprofit should be doing. You should be partnering with other like-minded nonprofits. If you are an organization that needs to address issues of diversity, equity, inclusion, you need to be doing that work internally, but there is a power balance, right?

Melanie Brown: Foundations have the money; nonprofits need the money. The relationships should be reciprocal. I always tell my grantees, I can’t do my job and be seen as effective in my job if I don’t have good, strong, effective nonprofit organizations to invest in. So they need me as much as I need them, but that’s not actually how the relationship works. Right. Instead, it’s all the need is over there. I have the carrots, right. I have the dollars and how do I make grantees and partners bend over backwards to get those dollars? And that’s the dynamic that we need to change. So I really struggle with what nonprofits should do. I think that it’s like asking the question of, “What should black people do to advance racial justice?” I also really struggle with that question. Yes, as a society, we all need to be in this together, but these are conversations that I feel white folks and people who practice our test to anti-black racism. I think that these are conversations they need to have amongst themselves that we can’t always be a part of. And so I don’t know, I don’t think that’s exactly the answer that you wanted, but I don’t think that the nonprofits that I’ve come in contact with are doing most things right. You know?

Nicole Campbell: Yeah, and I think calling out that privilege and calling out that power that sits within that relationship, and I think we sort of talk around that a lot, but naming it and saying, “Then how do we strengthen this relationship?” And a lot of the onus is on the privileged, I think is a really important way to look at it. And I don’t think we do it enough. So yeah, so thank you for bringing that up.

Melanie Brown: Yeah, and it’s hard. And I mean, I hope I don’t sound, you know, like I’ve figured it all out. I talk often about DEI work and work around belonging being a journey. We’re all on a personal journey, right. There is a privilege that I have by working, not just in philanthropy, but at the largest foundation in the world. Right. I need to…even though I may not feel like I walked through the world with privilege as a black woman, I am an English speaking, American, you know, natural born American…all of these things that we are told give us privilege. Right. I went to university, I went to an Ivy league school. These are all things that give me privilege that, although I may not see them right away and recognize that, I have to acknowledge that that still does change how I move through the world.

Melanie Brown: And so, this idea that we’re all on a journey is one that I think we all have to embrace in order to have these conversations. I just want to give one quick shout out to The People’s Institute for Survival and Beyond in New Orleans, and they do a great training. And one of the questions that they ask is, you know, I won’t get the question right, this is horrible, but it’s basically asking you: are you employed? Right. Do you enjoy the life that you enjoy because other people are poor?

Nicole Campbell: Yeah, that’s a great question, it’s really deep.

Melanie Brown: It’s deep and so the people who go there and you’re like, “I’m woke, I’m about the work, I’m doing the racial justice thing, I’m here.” And they ask all of us that same question. Right. And do you benefit from people being poor? And what does that mean for you? So it’s all a journey that we need to be on. But just to wrap up to, you know, get to your questions, I’d like philanthropy to listen to its grantees, to listen and to change what it’s doing.

Nicole Campbell: Nice, and we’re going to share the link to The People’s Institute so people can learn more about it. We’ll put that all in the show notes. So thank you for sharing that resource. So I know we talked a lot about what philanthropy could be doing more of, which is incredibly helpful. What do you think that we should be doing less of as a sector?

Melanie Brown: Hmm. What should we be doing less of? So the biggest thing that I think…so when we do a lot of navel-gazing, we’re very focused internally on getting the right strategies and the right language. And I understand why that’s important. I understand that if you’re not communicating to people what you’re doing, and more importantly sometimes, what you’re not doing, you run the risk of everyone coming to you asking for dollars. However, we spend too much time out there. You know, philanthropy is about the love of humanity and love of people. We need to be out amongst the people. Of course, that’s very hard to do right now. But philanthropy needs to do less transaction, less reliance on you come to me, you need money, I decided that you get money, and I’d give you money. Right. That’s very transactional and we need more transformational relationships.

Melanie Brown: So how do we spend less time navel-gazing, trying to craft and wordsmith language, more time out with people who are doing the work, and even letting the work of those people influence our strategies. Right? I mean, this idea that we are so data-driven and we have all the right answers. One, I’m not convinced that that’s true, that we have all the right answers. And if you haven’t brought people along with you, it doesn’t really matter if you have the right answer. Right. And you may have a solution. I would say this, you know, that we create solutions to problems that people didn’t know they have. And so they’re like, “But I have this problem.” Like, yeah, but see, that’s not part of my strategy, that problem, actually I want to help you with this problem. And you’re like, “But that’s not my problem.” And so we need to do less of that, right. Less of centering ourselves and more of centering other people, and less of believing that expertise and knowledge lies in one place, and being more open to that expertise and funds of knowledge coming from, you know, different sources. People who maybe experience the world very different than we do.

Nicole Campbell: I was just about to say that, like these different sources that are not known to you and that you may not “be comfortable with”. And so you don’t trust them and you see them as quote “risky”. Be open to that as well. So I think it’s all stemming back to what you said about listening, right? Because at the core of it all, you listen, you develop that relationship, and it becomes less transactional.

Melanie Brown: You listen and then you act, right? Because it’s one thing to listen and say, “I hear you, I got it, thanks, and now I’m going to keep doing what I was doing.” It’s another thing to say, “Well, I’ve listened and I hear you, and I’m going to take what you said and change how I show up, and change what I do, and change how I invest or who I invest in.” That is how we finish that…you know, that’s what the full action looks like.

Nicole Campbell: Agreed. So Melanie, your responses and this conversation has been so insightful, and timely, and powerful. And I want to ask you a question to help us continue to grow knowledge through books and people we should learn from or about to close this out. What book do you think we should read next? Or what artists do you think we should be paying attention to?

Melanie Brown:

Wow. I love that question. So I’m going to say Ibram Kendi, who wrote how to be an anti-racist. I have had the pleasure of meeting Ibram and being in contact with him. And I want to just…he is a gentle soul. And I think just the way that he thinks about these issues is brilliant. And so I like his work a lot. I’m reading, I’m a little bit late on this, but I’m reading Just Mercy right now, by Bryan Stevenson. I know most people have already read it, but it’s just so beautifully written. And it just tells the stories of people that I personally too often forget about. Right. When I talk about all the things that I talk about related to justice, I don’t think I’m thinking about people who are on death row. And I just appreciate mercy, right? Give people mercy, give people grace. And so I think that he is a voice that I hope we continue to elevate. Yeah, those are the two…that’s what I’m reading. That’s what I’m reading right now.

 

Nicole Campbell: Well, thank you so much for sharing both of these books. They are both very powerful. And I think, again, just like this conversation, very relevant, particularly for the moment that we’re in and in which we find ourselves. So we are going to include the links to each of those books in the show notes so that people can learn more and pick them up.

Melanie Brown: Awesome.

Nicole Campbell: Well, look, Melanie, I don’t even know where to start. This conversation, it really has been amazing. And it has inspired me to continue down on my listening tour, right? Listening to what’s happening around all of us in the sector and pushing the organizations and people I work with to continue to listen. So I want to thank you so much for taking the time to talk with us about your thoughts and insights about the sector, and most importantly, to share things that we could practically be doing next, which is really important. And so you’re going to help other leaders continue to build bravely. So thank you again for joining us.

Melanie Brown: Thank you, Nic. Thank you for this opportunity. I really appreciate it.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

Read more

Fast Build Friday: Episode 43- How to Build an Effective Grant-Making Process (Part I)

What if we told you the reason you should build a process, but our actions revealed a different reason…could you build it?

You would be surprised at how many times we build core processes without knowing the “Why” or with conflicting “Why’s.”

Today’s Fast Build topic is about how to build an effective grant-making process. Nic shares the first of 3 building blocks you need to build an effective grant-making process for your organization.

The first building block is that you need to understand your organization’s values. Without understanding and articulating its values, an organization will never build a grant-making process that is effective and allows the organization’s goals and strategy to show up in the way it is awarding funding to organizations and individuals.

This is not a one-time transactional conversation. Instead, it is highly revealing and iterative. And once you define and understand your values, you can then move to the second building block. This building order is critical to creating an effective and sustainable grant-making process.

How are you building your #grantmaking process? Let us know in the comments!

You can watch Episode 43 below.

 

Read more

Achieving Sustainability by Being a Global Connector with Amanda Haynes

This interview is a must-listen for leaders who want to build robust organizations carefully and are interested in seeing the global perspectives that are present within the sector in order to build big-bet organizations that are community-led and focused. Amanda has a strong track record for the successful development and implementation of new business and project ventures. You’ll see this expertise, her deliberateness, and thoughtfulness come through in our conversation as well. Her responses will make you rethink value and appreciate the importance of reflection in your work.

As Amanda shares in our conversation, let’s reimagine what’s possible.

Listen to the podcast here:

Resources:

About Amanda Haynes

Amanda Haynes is a founding member and former CEO of ASPIRE Foundation (Barbados) Inc.

ASPIRE is an initiative focused on accelerating local solutions to priority socio economic issues through support to innovative nonprofits, corporate citizen engagement and an enabling environment for the third sector.

As a management professional and writer, Amanda’s expertise includes corporate social impact, venture philanthropy, change management, cultural policy, design thinking and emerging Caribbean sectors (third sector, creative industries). She has a strong track record for the successful development and implementation of new business and project ventures. In 2019, Amanda was invited to be a member of the African Diaspora Philanthropy Advisors Network (New York) and Global Advisor to Kingston Creative (Jamaica).

She graduated with an M.A. (Distinction) International Cultural Policy & Management from the University of Warwick in 2018.

 

Read the podcast transcription below:

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Nicole Campbell: Hi, everyone. We’re entering the second week of Women’s History Month. And this week, we’re sharing a conversation with Amanda Haynes. Amanda is a social sector, leader writer and creative. Her expertise includes corporate social impact, venture philanthropy, change management, cultural policy design thinking, and emerging Caribbean sectors. At the time of this interview, Amanda was still the CEO of Aspire Foundation, Barbados, Inc. An initiative focused on accelerating local solutions to socioeconomic issues, through support, to innovative non-profits corporate citizen engagement and an enabling environment for the nonprofit sector.

Nicole Campbell: As of January 2021, Amanda is no longer the CEO of Aspire, but that’s why you’ll hear us reference Aspire and talk about its work during our conversation. Amanda has a strong track record for the successful development and implementation of new business and project ventures. She’s helped to stand up a capacity building program in the nonprofit sector in Barbados, where I’m from. Pay attention to how we talk about the nonprofit sector in Barbados, which sounds quite similar to the U.S. non-profit sector, and possibly the nonprofit sector where you’re sitting if you’re not in the United States or Barbados.

Nicole Campbell: That’s the global connection of the sector. I’ve had a chance to work alongside Amanda on strategy development, and she is so thoughtful and practical as to how she approaches capacity building. You’ll see this expertise, her deliberateness and thoughtfulness come through in our conversation as well. Her responses will make you rethink value and appreciate the importance of reflection in your work. This interview is a must listen for leaders who want to build robust organizations carefully and are interested in seeing the global perspectives that are present within the sector in order to build big, bad organizations that are community led and focused as Amanda shares in our conversation. Let’s re-imagine what’s possible. And with that, here is Amanda Haynes.

Nicole Campbell: Hi, Amanda. I am so excited to have you join us today for our conversation about leadership within the nonprofit sector and to get us started, can you tell us about Aspire Foundation, Barbados, Inc., your role there and Aspire’s immediate priorities.

Amanda Haynes: For sure. Thanks so much for having me, Nicole. So, as you said, I am Amanda Hanyes and I am the chief executive officer of Aspire Foundation. We just call it Aspire for short. And what Aspire is about is really building up the sustainability of what we call the civic sector. We can also call it the nonprofit sector and nonprofits that change lives. And we do most of this organizational development support, so infrastructure building, certifications, match funding connections with social investors, and increasingly our work is prioritizing advocacy because really it’s that behavioral change that drives long term sustainability.

Nicole Campbell: And so, talk to me about your role within Aspire. What are you doing on a day-to-day basis?

Amanda Haynes: Okay, so day to day, it varies. Of course, with any executive role the is the mundane business operations. So, you know, just making sure bills are paid, making sure all the systems are running effectively, et cetera. And then increasingly, and more excitingly, is engaging partners in the private sector and the public sector to really raise that awareness about sustainable development and the important role that nonprofits, particularly in social leaders, have in that space especially within the event of COVID. So, my work varies day-to-day, just the strategic direction of the company to general management of the company, fundraising, of course. But a lot of partnership building. And yeah, that’s mostly what I enjoy the most.

Nicole Campbell: So, you have said a lot of good things about the work that Aspire is doing, and I want to dig deeper into that and how you’re showing up in different parts of that work. But I do want to take a moment to talk about the fact that Aspire is in Barbados, and a lot of the leaders that we’ve been talking with and having conversations with are based in the United States. And I wonder if you could talk a little bit more about some of the differences you might be seeing within the sector within Barbados versus the United States, because I know that you focus your work in the Caribbean specifically, but also pay close attention to what’s happening in the United States and around the world. I’d love to get your thoughts on the philanthropic sector in Barbados and then how that’s comparing to the United States and other countries generally.

Amanda Haynes: Yeah. And in terms of the, that’s a big question, number one, but I’m just thinking the the difference and immediate easy difference between Barbados and U.S. would be of course the size, but maybe a level of professional understanding of the sector are really seeing this whole philanthropic and space as a sector in and of itself.

Amanda Haynes: And I think that, you know, because that recognition is now emerging, we are really in a different phase of development. Again, it’s almost emerging here, whereas I feel like it’s becoming more well, there’s a push to make philanthropy more equitable in the U S and in the UK. And maybe in spaces where this is already a recognized sector, in and of itself, beyond those just within the sector. Whereas, here, it’s really, not starting from scratch, but moving from an informal understanding of the sector to something that’s more formal. And what makes it exciting is because we’re in a phase of change globally, it means that maybe we can really get it right, and maybe create an infrastructure that is even more sustainable from the beginning, because we’re now putting those infrastructural changes into place. So, in addition to that, I would also say the, the financial context is very different.

Amanda Haynes: So, of course, you know, if we think about statistics, I believe it’s up to maybe a third of social leaders, in what we would call developing countries, don’t really access the level of funding someone from the outside may access to come into the same region and implement social change work and activities. So, when we think about the investment in sustainable development at the community level, the context of what is available there is also vastly different. And part of the law of advocacy is really about saying, “Hey, we’re part of that global philanthropy movement. We’re part of that map and we need to be more visible.” So, I would say in terms of visibility, in terms of size, and perhaps in terms of formal understanding or recognition of the sector. Of course, I’m not erasing the challenges and the morphing challenges, especially in, you know, in Latin America, et cetera, politically, that a lot of civil society spaces are facing. However, there definitely is a different level of public recognition and understanding in other jurisdictions. I rambled a bit there, but I’m here trying to organize thoughts.

Nicole Campbell: No, it’s all really clear because what you’re pointing out are some really critical issues that exist within the civil sector, within the nonprofit sector. And you’re talking about nonprofit organizations, right? Those organizations that are fundraising and trying to get resources to do their work. And so, a question that’s coming up for me in all this is yes, those are really critical issues you talked about such as having the need to raise advocacy and become more visible and receive more resources. How do we professionally recognize the sector more? How is Aspire showing up? Because not only are you a nonprofit in that space, but you’re a capacity builder, so you’re the ones that actually are coming in and helping with encouraging advocacy, raising visibility, providing resources and building that infrastructure.

Nicole Campbell: So, I’d love to hear how Aspire is showing up to provide support and resources to these organizations, and then the unique challenges that you all might be facing, given your role as that sort of intermediary capacity building organization.

Amanda Haynes: Yeah. I mean, how we’re showing up over the last four years has really been directly reaching out to existing nonprofit organizations. And, you know, our main program is the Aspire Incubator Program, which is really a 12-month business development program for nonprofits. So, what that does is connect nonprofits to the resources around business planning governance, which is really core financial management communications as well as fundraising and human resources. And what we do is say, well, we take what you do seriously. And with that approach, we’re here to help in your really key administrative functions. So, the support that we provide through that program is incredibly practical and it really is designed to help organizations make it through their day to day more efficiently.

Amanda Haynes: In addition to that, a lot of that work in governance, specifically, is about making policy kind of more understandable. So, really breaking down regulatory requirements into what exactly organizations are expected to live up to and to do in order to build the type of partnerships that they want to. And finally, another part of the role within that program, is really acting as that bridge between people who want to help and people who, perhaps, do want to develop into that role of social investor, but don’t quite know where to start or who to connect with. So, by working with, rather than trying to go big and work with every organization, we kind of focus more on depth rather than skills. So, we work with seven potential, big bet organizations every year, really help and work help them strengthen their internal infrastructure, make really targeted connections to exist in a local funders and also, really help them get on top of the regulatory requirements.

Amanda Haynes: Because quite a bit is shifting policy wise here. So, a lot of organizations do need that direct support. Beyond our programming, now though, we realize that, yes, it might be great to focus on depth, focus on working with these organizations on an annual basis. But we spoke to that wider story of the sector of really untold stories of social innovation that need to be illustrated. So, what we have really gone into is film, short film and that hasn’t come out yet. And I mean, it’s, it’s very simple. It’s very, very obvious, but the truth is, is that there’s not, again, there’s not a lot of visibility around these stories of social innovation on the Island and often, it isn’t framed within the understanding of innovation.

Amanda Haynes: It might be framed within the understanding of just helping out or just doing good work rather than really saying, well, this is immense value that’s being contributed to the society and you know, these are effects, et cetera. So, our work is moving from just that one-on-one and very direct infrastructure of building within organizations to also expanding that story around the worth and the value of the sector. And that’s so important because that’s what really helps people to understand and reframe any misconceptions about charity that already exists, especially even understandings about philanthropy as well, because they’re preconceived ideas of what philanthropy is and what it can be. And the truth is, you know, every place has a different culture of giving and we have a very strong one. So, we’re really moving more into promoting and building awareness around that.

Nicole Campbell: I think the work that Aspire is doing is not only critical, but it really is innovative. I had the opportunity to meet the leaders that were a part of that incubator. And I was just so blown away when they were telling their stories about their organizational development from where they started, when they first entered the program to where they were when they were graduating. And it was just amazing to see the level of support and resources that you provided to each of those organizations. So, I’ve been talking about business planning and governance support and communications help, all of those ways to build up the infrastructure of those organizations, which I think is just incredible. And when you’re talking about expanding to look at storytelling about the sector itself, again, that’s something that I saw coming through in the stories that were being told by those leaders that were sitting within the incubator, right.

Nicole Campbell: They had a real understanding of the role that they themselves could play within the sector. So, I just think that you’re doing such incredible work. And I’d love to hear, I know you talked about serving in this role of connection, right? Being a connector for these organizations and leaders and you mentioned the, the for-profit sector as well. What does that connection look like? How are you going out and forming those connections? How are you thinking about connecting the civil sector with the for-profit investors?

Amanda Haynes: Yeah. So, right now, if I’m thinking just practically, how it looks is that the entire program, you know, before we talked about the financial contexts that we exist in and how that is really a key barrier to sustainably implementing some of these types of programs. And the truth is the only way that this is able to work is because up to 60% of the program are the business support services. All of this is volunteered by professionals from the private sector or from the for-profit sector.

Amanda Haynes: And before, actually, we were able to do that because one of our founders is very much from that sector and he leveraged a lifetime of relationships to really encourage individual professionals to be a part of the program. Now, what we have is rather than just having individuals signing up to the program as a way to give back, we’re having private companies sign up to the program really is like a corporate volunteer program and it’s skills based. So, they’re able to volunteer their skills in kind to these organizations to help them become more sustainable. Now, of course, the master plan is beyond just a corporate give-back program or corporate volunteering is really about rethinking the creation of value and moving beyond just thinking financially, just trying to see, okay, where does the expertise lay within different sectors and within different segments of our community overall. How do we actually strengthen that ecosystem and how do we align our individual goals with sustainable development?

Amanda Haynes: And in doing that, how do we then advance society overall to operate more collaboratively and, you know, there is the achievement of the UN 30 sustainable development goals. But even if that didn’t exist, the question is, how do we move from those silos to closer knit and more interconnected community, especially when it comes to the use of resources. So, now we’re moving from that very practical, direct support from corporate volunteers being a part of the program, we’re actually seeing that translate a bit to persons forming relationships, and then maybe actually joining nonprofit boards. So, you do see the transfer of that knowledge and that relationship kind of living beyond a program and beyond the formal Aspire space, which is amazing to see and we’re really excited about moving to another phase, which again, is rethinking what other types of value can we help to connect organizations to.

Amanda Haynes: And a lot of that, again, is really around knowledge. Our economy, as you know, would have taken a huge hit after the pandemic and that really impacted or has impacted the ability of the private sector and individual organizations to give when it comes to monetary donations and maybe the level of giving that was there before. On the flip side, it has really just reignited a spirit of giving. And so, we found even more individuals and companies and professionals really flocking to not only the program, but any opportunity to help create value that translates to the community level. So, right now we’re actually, re-imagining where all that would go. And when I say we, I don’t necessarily just mean Aspire, but also our other peers within the space. Because we, you know, we are aware of what each other are doing and all of those things, but we need to work more intimately to build that bigger picture of a collaborative ecosystem.

Amanda Haynes: So, for part of your question, I should say we have to plan, but we’re also kind of reimagining what’s possible on the context of COVID-19 and how that accelerated the inequalities that exist, but also the opportunities for collaboration and change.

Nicole Campbell: Yeah. I think the concept that you were talking about, like rethinking value is, is really complex. And I like how clearly you articulated, this is how we are doing that. We are focusing on, you know, and asking ourselves the question of where does the expertise lie? How do we strengthen this ecosystem to make sure that we’re all working collaboratively so that we can ultimately help vulnerable and marginalized communities? So, it really resonates with me. And you mentioned a term earlier, big bet organization, which is something that I talk about a lot, like how do you place these big bets on smaller organizations, on grassroots organizations, that are within the community, but definitely huge players within this ecosystem.

Nicole Campbell: And I love Aspire’s focus on it. And so with that in mind, were you going to say something, Amanda?

Amanda Haynes: Yeah. Yeah. It was because you did ask originally, you know, you asked also about challenges, and I kind of jumped over that. When you said that it kind of jogged my memory. I did want to say that one of the biggest challenges right now, honestly, is because the needs are so visceral and real when it comes to just being able to, whether it’s losing your job or being able to access food and what we were talking about, those very visceral effects of the COVID-19 pandemic, because the program is designing, or even our vision that we’re talking about is very much about the long game, is very much about making an investment to see something that lives on for generations, that is difficult to not only hold fast to at this time, but is a difficult one to push at a time when needs are so immediate. Yet, at the same time, we have to think beyond this moment.

Amanda Haynes: So, that has been a challenge trying to strike that balance and not wanting to lose sight of what is really needed right now. But also, what we need to do now to kind of future proof our communities, really. In connection to that, that question of social investment and being able to make a big bet, it has been harder to really try and find those types of funders or more flexible philanthropists or social investors, those people who are willing to make those bets and partner with an organization like Aspire to bridge that gap and connect people who want to make that investment in the organizations and the leaders that need it. So yeah, that’s definitely been a huge challenge. And one intensified by the pandemic, I would say.

Nicole Campbell: Yeah, I’ve seen that come up in so many conversations I’ve been having with leaders in this space, right? This question about how do you respond to the immediate needs, but also keep in mind that your response should be setting this community up for sustainability, right? And longevity. How do you do that and balance those two things? So, with that in mind though, a question that I have for you is how can nonprofits that are trying to fundraise and receive resources to do their work, what should they, what should they be thinking about at this point? What should they be focused on and doing during this time, particularly with that balance in mind?

Amanda Haynes: I would say one of the number one thing based on all of the non-profits that we’ve been working with over this year and ourselves is actually making time to reflect on what is a priority. What is the priority now and what do your beneficiaries, or your partners need right now? And what will they need three years from now? And I know that may not be popular because a lot of people are advising to focus on this moment and on the immediate need. But, I’m saying of course, that we’re living in a highly unpredictable context, more or less. I think reflection is probably the most important because I feel like a lot of us really did going to overdrive and have been tending to very much to the immediate needs of those we exist to serve just on the ball, almost like a knee-jerk reaction.

Amanda Haynes: But I think taking a step back and reflecting and kind of having a feel of, okay, there have been changes, where have those changes happened, what is different know that I would never have imagined before. And who else can I talk to about this as experiencing the same thing? Let me just take a step back and kind of relook at my context. And even so, take a step back and re-look at the resources that I was using to do what I have to do. The way I was doing what I had to do. How has our reality changed and maybe, how do we know how to change to respond to it? So, I think at the core of all the other advice that is out there, or the core steps that we know we have to take, reflection for me is probably the most important of them all.

Nicole Campbell: I like that, you know, to focus on taking that space and time to be introspective reflective, and thinking about how can I show up in this space? What do I need? So, I think it’s a really important point. And it’s something like, again, I agree with you, it’s not being pushed, right? It’s a time to be still, you’re not being told that.

Amanda Haynes: I do think it is incredibly important because I feel like even something as simple as this zoom, this podcast, there’s some practices I think that were not as normalized before the pandemic that are now. And what that means on the level of, are the actions or the activities that we choose to take up, to execute whatever our individual missions are and various things, that does have some implications. And I think it does present new opportunities about what was possible as well. And it, it really is a time, I think, a rare opportunity to reimagine what we can do and how we do it.

Nicole Campbell: And do you have that same advice for philanthropies and philanthropists?

Amanda Haynes: Of course. Yeah. Even more so. I think it’s a lesson in the importance of flexibility and equity as well. Like when we look and see how many, how many organizations have been bottlenecked, in the midst of an emergency, because of the fundraising policies or practices, it really is an opportunity to kind of think, to look back and see, okay, how am I actually approaching the process and management of fundraising? How am I actually setting my priorities? Are those priorities really what the society needs or is it just what we think is needed? And how do we assess that and how do we test that and how are we accountable for it?

Amanda Haynes: So, I think it is a rare opportunity to actually achieve a level of change that creates the sustainability that we love to talk about so much. And yeah, I do think it’s an invitation to change and to reflect and be real. And that is the truth. And just to be real, I mean, it’s well known that a lot of philanthropic practices have been top down for a very long time. And there needs to be more of the community voice in the decision-making processes of boards, et cetera. So, I don’t want to yap on about that because I think that that’s very clear and is there but now, we just have the opportunity to act and make those changes, and I’m really happy to see those changes starting to be made in a way that they really haven’t been a priority for the last five years.

Nicole Campbell: So, you talked about this need to take some time and create the space to be reflective. And it ultimately to think about sustainability, longevity, and how you’re going to show up for the community’s interests. And when I think about sustainability, and I know you think the same way or a similar way because we’ve had lots of conversations about infrastructure and capacity building. And I want to ask you how is Aspire taking that space? How are you all looking inwardly and thinking about your infrastructure and building out the organization, so that you can show up for the communities and organizations and leaders that you’re serving. And I know that this is a really rare moment because I’m asking a capacity builder how they themselves build capacity, but I’d love to hear how you all are thinking about this and, and what your priorities are, particularly when it comes to building out your infrastructure and taking that space and time to be reflective.

Amanda Haynes: Yeah. So, there are different levels to that. So, first we internally as a team, we had to block out time. I mean, it just ended up being a week, which I don’t think is long enough, but, we’re planning for the next program and we actually had to take a step back for a week and re-look at all of our programming and how it works and compare that to all of the qualitative, as well as quantitative experiences of the 14 organizations who just graduated the program that we’ve been providing support to throughout the COVID-19 pandemic. Look back at that again, look at the lessons learned over the last four years, and really from the ground up question most of the features of the program. Did it do what it was set out to do? How was it successful? How was it not?

Amanda Haynes: We had a couple of framing questions. I wish I had them immediately, you know, just in front of me, but we did have framing questions for assessing the impact of the program to date. And also looking at the experience of each of the organizations within the programs, as well as the feedback from our core funders and whatnot. So, we were evaluating and assessing the program over this time. Including the goals and the founding assumptions. So, there were a few things we identified that would have been even unsaid, founding assumptions of the program that we now completely don’t agree with, which is actually why advocacy has been pulled out as a core program moving forward, because so many of the sustainability issues within the sector are tied to misconceptions, whether they are misconceptions within the sector, misconceptions in the public sector, or just public understanding of philanthropy and charity.

Amanda Haynes: And we also realize that there has been a lot of work that we started to do that wasn’t really formally accounted for in the everyday. So, we had this one program that we’ve actually now split into four different streams. It is just doing stuff like that reflects on things that we assumed in the beginning. What did the research see? What did reality see? How do we now address this moving forward? Another priority for us is capacity because the biggest lesson is that it is great to do these things, but we have to build our own capacity as well. So, for us, fundraising is a top priority and we’re aiming to meet our fundraising goal by December next year. And we had to really look again at what our on sustainability model is, what our own sustainability model is for our organization.

Amanda Haynes: Because currently we are 100% donor funded and we operate kind of on a project basis, we see each phase of our business plan as a new project. And internally, we are looking at that and saying, okay, we actually have to set a pathway to being more self-reliant over time. So, looking at what components of our programming should really be project based versus how can we actually implement initiatives that are revenue earning? So, really looking at that whole model. So yeah, it is both program redevelopment in light of the lessons learned and change context on what our nonprofits and the civic sector actually needs. And also, what role we play best versus what our peers do best and identifying what we were doing that maybe perhaps doesn’t sit best for this.

Amanda Haynes: So, for example, if we were talking about the enabling environment and advocacy, there is another organization here whose expertise is policy development, and they do incredible work in that space. The gap that we feel is there is translating, being able to talk different languages, being able to speak to government, to the private sector, to nonprofits. So, what we can do is advocate for the enabling business environment, specific sector organizations, and the aspects of policy associated with that. It’s been kind of refining what we do, how we fit in the space, where we can partner, and then also being more real and hardcore about our own sustainability and capacity, because we’re really adamant about not, not rolling out something that we can’t sustain. So, next year is our test to build part of that and, and see where we go from there.

Nicole Campbell:

This approach is great, right? Because it has all of the elements of just being an evaluative type of approach, where you’re seeing that we are building capacity, but we’re going to challenge the way we’ve been thinking, we’re going to challenge our assumptions. We’re going to look at our infrastructure. We’re going to think about how we might restructure programming to make sure that we are having the most impact that we can have, and even looking at how you’re generating revenue and diversifying those sources. So, I think it’s the way you all are approaching this is so thoughtful and so deliberate and really are walking the walk, right. You’re not just talking about it, you’re actually doing it internally as well, which is amazing. One thing I’d love to hear from you is what are you most excited about for this coming year?

Amanda Haynes:

Oh gosh. For Aspire, there are so many things. I literally was just talking to my colleagues about this. I’m really excited for what we call the third cohort, but next year is going to be, I would say almost the final phase of our pilot and we’re going to be working with a new group of seven organizations next year. I am really excited to see how that goes because of all the changes and, you know, everything that we’ve been doing and working on with the organizations that have passed through the program and all of the volunteers and everything. I’m really excited to see how the program rolls out with the changes that we’ve been making and tweaking and everything. So yeah, I really want to see what experience the organizations and social leaders participating in the program is going to be like. Because I think its going to be awesome.

Amanda Haynes: In addition to that, I’m really excited for our building role in advocacy because the real long-term change will come from helping or contributing to that mindset shift about charities, about nonprofits, about philanthropy, but about what giving really means and the transformative power of it. So, I know that that is going to be really exciting to see. I feel like technically I was supposed to say, I look forward to fundraising and making sure we are good for another 10 years. I look forward to everyone that says, yes, I am pledging three to ten million, you know, all of those things are there, too, logically. But I really am looking forward to see what happens from all the changes and improvements that we’ve been making and really getting our word out there.

Amanda Haynes: And when I say our, I don’t just mean Aspire, but these stories of social innovation, it’s so simple, but it’s so transformative and so inspiring and kind of reframes. I think it will give all of us a new lens on our everyday and the things that happened that we know nothing about. And that’s really what I am I’m excited for.

Nicole Campbell: I’m excited as well to see how you all use your voice within the sector, how you raise your hand and raise your voice within the sector over the next year or so. I thank you for sharing that. This conversation has been incredible. I really like how you are really, you know, pushing the sector organizations, leaders to rethink value and reimagine what’s possible. I want to ask you a question to help us continue to build knowledge through books and people we should learn from to close us out. What book do you think we should read next? Or what artists do you think we should be paying attention to?

Amanda Haynes: What type of artists? I should have asked you this first.

Nicole Campbell: Any type of artist. Any type. Musician, visual art…

Amanda Haynes: And I would say, I’m going to cheat and not pick one artist, but a lot of them. So, Fresh Milk Barbados and Kingston Creative just had a Caribbean arts grant. And as part of that, on YouTube, they had this salon series that features, I can’t remember how many, it may be 25, but they’re really just some of the most visionary contemporary artists across the Caribbean, all linguistic territories. And there’s just so, so much richness coming from the conversations that they’ve been having, conversations like this, that are about art and creativity and philosophy, but increasingly about social impact as well. So, I think from the perspective of kind of re-imagining, just going into that archive would be phenomenal.

Amanda Haynes: I could always send you the link as well, but that was really great. And in terms of a book, I would say The Post Development Reader. I am horrible because I am not remembering the names of the authors at this moment, but The Post Development Reader is really great. It has a lot of ideas, suggestions, and outlines about reframing our thinking and the words that we use within this space, because they always say, you know, words are very, very important because it frames our understanding and then later our actions. So, on that whole theme of re-imagining social impact, re-imagining value creation, just reimagining giving out what it means to be human. The Post Development Reader is stellar for sure.

Nicole Campbell: Well, thank you so much for sharing both of those. And what I’ll do is put the links to everything that you mentioned in the show notes, so that people can go take a closer look and check it out and learn more.

Nicole Campbell: Amanda, thank you. You have shared tremendous insights incredible knowledge with us that I think leaders can actually use within their own organizations to help them go bravely, which is really important and just reiterating the power of storytelling, right? The ability to tell a story out loud, use your voice and really engage in advocacy within the sector, which for a long time, I think advocacy, a lot of organizations have shied away from, and I think particularly in 2020, it’s reiterating and reinforcing how important it is to make sure that our stories are being told. So, I want to thank you again for taking the time to talk with us and for joining the conversation today.

Amanda Haynes: And thank you as well. I like these conversations to learn, also. So, it’s been a pleasure. Thanks for inviting me.

Nicole Campbell: Of course.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

Read more

The Funding Infrastructure Trends to Watch in 2020 (Part 2)

I started writing about infrastructure trends to watch in 2020 before the COVID-19 pandemic transformed our lives. Since then, I have provided six recommendations for both nonprofits and funders to survive COVID-19, hosted a webinar on nonprofit sustainability during and beyond the COVID-19 crisis, and created a COVID-19 Nonprofit Funding Action Plan to (i) help nonprofits determine funding and capacity needs; (ii) be better positioned to negotiate and receive funding; and (iii) build for sustainability.

Interestingly, the COVID-19 crisis highlights, if not magnifies, the current environment in which nonprofits and funders operate. Accordingly, the trends we identified that we believe will continue to surface in 2020 have not vanished because of the crisis. On the contrary, the crisis has only magnified and will likely continue to magnify these trends.

Therefore, particularly now as we search for ways to build sustainability during and beyond the COVID-19 crisis, the sector should be aware of these trends to learn of and identify innovative practices, tools, and approaches that can help organizations build towards sustainability.

Below are the remaining six infrastructure trends that we think you should watch in 2020:

Board diversity. We have seen a concerted effort around conversations about diversity, equity, and inclusion in the sector to ensure that the sector can engage with and show up as diverse as most of the communities it works with. These conversations usually center around how staff and leadership within an organization engages with each other, grantees, and partners, and the frameworks for ensuring these interactions happen consistently. What I have not heard as loudly or consistently is how many of these conversations are being raised about and with the board itself. Sustainable change in any organization begins with the board. Until the board is diversified in the same way that the organization wants its staff to be diversified, the organization will continue to struggle with diversity. And when an organization struggles with diversity, it will struggle with innovation, which will keep that organization and its impact stagnant. In other words, until the leaders that are responsible for the oversight of the organization are required to diversify and become inclusive, the organization has no model, no urgency, and no need, quite frankly, to incorporate an infrastructure or approach that requires diversity of thought and perspective. Although diversifying many boards, particularly foundation boards, is often an uphill engagement, the conversations have started, and we think they will only increase. We have seen it happening in the for-profit governance space and have even seen a state issue fines if boards are not diverse. This trend is headed for the sector. We think it is just a matter of time, and that time will be this year. Those organizations that embrace it will certainly see sustainable successes first.

This trend raises questions about intentionality. Specifically, how will organizations build sustainable infrastructures to encourage integration of values underpinning diversity, equity, and inclusion throughout the entire organization, including their boards? How long should a deliberate and intentional transition be? And what do meaningful efforts in this area look like to deliberately change the board and avoid tokenism?

Place-based vision. We have observed an increased focus on supporting communities through place-based grassroots leaders and organizations. In other words, funders are more interested in directly supporting community leadership and vision. For example, we are seeing community support being evidenced through community leaders hosted within unaffiliated community-based organizations, funders working directly with place-based or community-focused intermediaries, and innovative funding that maintains the integrity of the community vision. The trend here is that although individuals or organizations are leading the vision, it is the place-based community vision and mission itself in which funders are investing. As a result, funders are interested in finding ways to sustainably fund this vision or support other community leaders to take up the place-based vision that most resonates with the needs of the community. Accordingly, we have seen a shift towards supporting a place-based ecosystem of organizations and community leaders. Similarly, when using intermediary organizations to receive and regrant funding, we are noticing funders increasingly search for intermediaries with legitimacy in and proven relationships and reputations with the communities they are serving, even if they may be otherwise unknown to the funder, instead of working with intermediaries simply because they are nationally or widely known. We believe this shift needs to continue in order to consider and include organizations led by people of color serving under-resourced communities and marginalized populations that have been historically omitted from pivotal funding conversations.

This support of place-based community leadership raises questions around the preservation of legitimacy. For example, how do you encourage grassroots leadership to show up as its authentic self, so to speak, when many funders still use traditional funding tools and vehicles that may create tensions with newer forms of leadership and organizations? How do you assess risk management in this place-based community leadership model when the traditional risk management tools are more often used to help organizations transition from this type of grassroots, non-traditional leadership to more traditional models?

People. We cannot discuss infrastructure trends without focusing directly on the people within organizations and their performance and capacity. We are seeing a growing need for organizations to better support and manage individuals, teams, and staff throughout the sector. Specifically, we have found that leadership teams are exploring and interested in learning how to (i) create leverage within organizations that already have staff with limited capacity; (ii) gain a better understanding of staff roles and responsibilities to provide staff with critical support; (iii) provide meaningful encouragement and appreciation to support staff morale; (iv) strategically use consultants to provide added capacity; and (v) engage in thoughtful and practical change management to support the organization’s growth. Addressing these issues is critical; they all impact the way people operate within organizations and thus impact how an organization itself is run and ultimately performs. We are finding that the traditional, hierarchical organizational staffing and accountability models that lack flexibility and nimbleness are, alone, ill-designed to address these issues or be fully responsive to the needs of organizations today. Moreover, these issues need more than a singular approach. We believe that people management will be one of the key considerations in 2020 and organizations should thus invest significantly in human resources and human capital management to be sustainable.

This acute focus on people raises questions about accountability. Specifically, how can leadership approach these issues consistently and thoughtfully yet take into account each staff member’s individuality when evaluating performance? How does an organization transition from a management system and culture of accountability that focuses on culpability to one that is focused more on coaching an individual towards a desired level of engagement?

Fellowships. With all of the talk about general support grants circulating throughout the sector, one might think that providing this type of support is the most significant grant-making related shift occurring in the sector in 2020. On the contrary, we have also noticed a significant increase in awards to social entrepreneurs and individuals across the sector. These awards are often in the form of fellowships where the funders providing the fellowships have a vested interest in both the individual and the fellowship itself. We are also seeing an expansion of the types of support and resources provided during fellowships, including, for example, group and individualized coaching, exposure to experts in various fields, and increased accountability check-ins for both the fellow and the funder. In essence, I am observing an incubation of people’s ideas and work in a way that I have not seen in the sector over the last decade. And we are also seeing a growing number of funders deliberately transforming themselves into supports and resources and serving as incubators, accelerators, and hubs for social entrepreneurs. Increasingly, funders are holistically supporting social entrepreneurship as a critical component of the sector.

The expansion of fellowship support raises sector-wide questions about sustained innovation. How can funders provide ongoing support to fellows beyond their fellowships to ensure their projects are sustainable and remain innovative? How can funders support the building of the sector with the work of fellows without creating additional nonprofit organizations?

Technology. We have observed an increase in organizations using technology and data to inform their initiatives and projects and an increase in organizational leaders using technology and data to address their operations and performance. We have also noticed that grant makers want to better protect the information they receive from or about their grantees. Moreover, grant makers are asking their grantees how they will keep their own information safe and exploring ways to support their grantees’ cybersecurity needs. Given the complexity of many privacy laws around the world, organizations are creating staff positions, engaging advisors, or leveraging software to address new cyber and technology practices. Namely, we are seeing the rise of the Chief Technology Officer in many organizations. And regardless of title, organizations are hiring or engaging someone to be responsible for effectively managing these practices and safeguarding data and other information for the organization.

This technology trend raises questions in the sector about capacity. How are smaller or leanly-staffed organizations that have data challenges and responsibilities safeguarding their information on much smaller budgets and following best practices? What role does the board play in helping an organization navigate its technology needs if the board is unfamiliar with emerging technology trends or is unsure of how to support staff to effectively manage technology?

Philanthropy builds. I have been an advisor within a philanthropy initially set up to be time bound that then transitioned to one built for perpetuity. To be in the midst of that transition gave me tremendous insight into how philanthropies are built for the short term, how they are built for the long term, and how infrastructure can and should be built for each. Interestingly, a meaningful conversation about building philanthropies, namely whether they should be built to go “far” or to go “fast,” so to speak, has surfaced. And we have noticed an uptick in the creation of philanthropies that are not built for perpetuity. Indeed, we are encountering philanthropies that are time bound and plan to wind down after a finite time. The way these time-bound philanthropies structure themselves, their grant making, and their operations appears to be nimbler and more flexible than philanthropies that are built for perpetuity. For example, their application and reporting requirements frequently request less information from grantees, and their grant awards are often larger and for multi-year support. At the very least, the conversations about whether philanthropists should create philanthropies for a finite period of time or perpetuity are occurring with more regularity and in more depth than they were previously.

This trend raises questions about the structural asymmetry within the sector. Is there a model for time-bound philanthropies that supports grantee diversity? How can time-bound philanthropies support the ecosystem of grassroots organizations working with marginalized communities and organizations led by people of color, particularly when time-bound philanthropies tend to award much larger grants to organizations known to them and do not often have open grant calls or invitations? How do philanthropies built for perpetuity respond nimbly and with urgency and build diversity into their grant making and operations?

I hope these trends inspire those in the sector to take action to create change around the world, particularly for vulnerable and marginalized populations. I encourage all of us within the sector to use our collective knowledge and information to act bravely, albeit imperfectly. Bravery is my hope for the sector, and I want to ensure it trends.

Read more