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Incorporating DEI Into Infrastructure with A. Nicole Campbell  (RECAST)

Diversity, Equity, and Inclusion (DEI) is a critical component in building a robust infrastructure, especially one that both reflects and aims to support various communities throughout the world. This week we’re recasting a very fascinating conversation Nic had with a nonprofit President & CEO about diversity, equity, and inclusion.
Throughout their conversation they talked about indicators that show when nonprofits and philanthropies are serious and intentional about DEI. In fact, those lingering thoughts are what inspired this episode! Diversity, Equity, and Inclusion (DEI) is a critical component in building a robust infrastructure, especially one that both reflects and aims to support various communities throughout the world.
Have you tried incorporating DEI throughout your organizational infrastructure? If not, why?

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Defining Culturally Competent Leadership with A. Nicole Campbell (RECAST)

This week on the Nonprofit Build Up® is part two of a two-part series led by Build Up’s CEO and managing attorney, Nic Campbell, and moderated by Shelli Warren of Biz Chicks, Team and Leadership Coach, and Stacking Your Team podcast host.

You can jump back to part one of the conversation to learn more about defining culturally competent leadership where Nic is talking about all things cultural competence, leadership and effective teams. Originally published on October 4th, 2022, Nic continues to explore what cultural competence means, its competitive edge in business and its significance when embodied not only across teams but in leadership positions as well.

Listen to Part One here:

 

Listen to Part Two here:

Read podcast transcription below:

Part One

[Upbeat Music]

NIC CAMPBELL: You’re listening to the Nonprofit Build Up podcast, and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

 

STEF WONG: Hi, everyone. It’s Stef, Build Up’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is part one of a two-part series led by Build Up’s CEO and Managing Attorney, Nic Campbell, and moderated by Shelli Warren, Team and Leadership Coach of BizChix and Stacking Your Team Podcast host. 

 

Over the next two weeks on the Nonprofit Build Up, Nic is talking all things cultural competence, leadership, and effective teams. Originally published on October 4, 2022, Nic deep dives into what cultural competence means, its competitive edge in business, and its significance when embodied, not only across teams but in leadership positions as well. With that, here’s defining culturally competent leadership with Nic Campbell.

 

[INTERVIEW]

 

SHELLI WARREN: Let me introduce you to our guest today. Nic Campbell is a wife, a mom of two girls and two cats. She was born in the Barbados and now lives in Connecticut. She’s also a member of the Leadership Lab. As an attorney and a CEO of three companies in one, she leads a virtual team of 10 that’s growing quickly. She’s on a mission at Build Up Advisory Group, which is one of three companies with a vision to strengthen brave nonprofits and philanthropies, transforming outcomes for historically marginalized communities through the creation of 100 big battable grassroots organizations by 2025. 

 

Nic and her team provide fiscal, legal, and infrastructure leadership insight for organizations that are focused on capacity building and breaking glass ceilings in a really big way. Together, they intentionally support organizations that are no longer satisfied with doing business as usual. Come and meet Nic. 

 

Welcome to the Stacking Your Team Podcast, Nic Campbell. I am so happy to have you here. You are one of those intriguing members of the Leadership Lab, who is so dynamic, so brilliant. Then I also feel like there’s a little of this air of mystery about you. There’s this essence about you that like when you’re on a call and you’re talking to us, you own the space. Like you really know how to show up and be present and always add value into whatever you’re sharing. Yet at the same point, I’m always just so intrigued to learn more about you. So I am so thrilled to be here. Not only am I going to learn more about you but so are our listeners and, of course, so are your peers in the Leadership Lab that tune in every single week.

 

NIC CAMPBELL: I really appreciate the kind words, and I’m really looking forward to talking more with you about what we do and how we actually show up in our sector.

 

SHELLI WARREN: Well, tell me all about it. Now, I know you were born and raised in the Barbados. But where are you now? How has your life evolved? Tell us about the family. I know you’ve got some kiddos.

 

NIC CAMPBELL: Yes. So born and raised in the Caribbean. So I’ve lived in Barbados and the Cayman Islands, and I then came to the United States when I was about 12 and lived in the Bronx, in New York. I went to college and law school in Massachusetts. So I’ve really been on the northeast, for all of those listening, in the US. Now, I am in Newtown, Connecticut and really loving where I am. It’s very, very different from New York City. But this is the base of our operations for the Build Up Companies. 

 

I’m married. My husband, his name is Kevin, and I have two little girls Kayden and Nova. So we have a lot going on in our home. We have a lot of space here in Newtown. So that’s really great for the girls so that they can play with each other, with their friends, and just have that space to do that. That’s a little bit about me and where we are. 

 

SHELLI WARREN: You have built up this stellar reputation and a deep network into this incredible niche that I don’t think the majority of people are even aware of. So tell a little bit more about the clientele that you serve and how you help them with their transformation.

 

NIC CAMPBELL: Yeah, definitely. So I am the CEO and Managing Attorney for the Build Up Companies, and the Build Up Companies is really comprised of three entities. It’s Build Up Advisory Group, which is our management consulting firm. There’s the Campbell Law Firm, which is our law firm. Then there’s Build Up, Inc., which is our nonprofit fiscal sponsor or capacity builder. So each of these companies has its own separate goals, but they’re all working together to interrupt cycles of injustice and inequity throughout the globe. We do this by focusing exclusively on organizational infrastructure. 

 

So when we look at Build Up Advisory Group, we are working within three main areas. So it’s governance, how is your board set up, and do you have the right governance within the organization to put the right amount of oversight and accountability over your work? If there’s grantmaking, do you have the right processes in place? Are they reflective of your organizational values? So when you say, for example, as a funder, that you’d like to get money very quickly to those who need it around the globe, is it taking you four months to get a very simple grant out of the door, and if so, why? So we’re really working very closely on all kinds of questions that come up within that process. 

 

Then the third area is around structuring. How are you set up, both internally and externally, as an organization? Do you have the right structure in place, the right vehicle to do your work? When you look at your team, are they positioned and set up to do their best work? Do they have the capacity and the training that’s needed? So that’s really the focus within Build Up Advisory Group. We’re working with organizations that have questions around infrastructure, around their capacity to do their best work. They want to understand how is our organization doing and what is that gap and what recommendations do you have for us to kind of close that gap. 

 

Within the law firm, we’re working with, again, brave nonprofits and philanthropies, but also social impact entrepreneurs who are thinking about ways to change the world and have a positive impact on the world, really around social justice efforts. So we focus on nonprofit formation and exemption. So when someone comes to us and says, “We have a great idea. We’d love to turn it into a public charity or a private foundation, which is a charitable organization here in the United States, or maybe a social welfare organization, an organization that really focuses on advocacy of these different social justice issues.” 

 

So we work with them as a thought partner alongside them to help form these entities and help them understand this is what it means to be a public charity, and this is what it means to be a social welfare organization. We also serve as outsourced in-house general counsel, and this is a really unique way for us to show up as a firm. If you look across many firms, they’re not necessarily showing up in this way, and it’s really a hallmark service of ours because the way we look at it is, yes, we’re outside counsel at the end of the day, but we don’t want to be transactional with our clients, like purely transactional. We want it to be built on a relationship. 

 

What that means is when you come to us with a transactional question, “Hey, can you take a look at this agreement,” we’re not asking you questions about the way your program is operating, the way your organization is operating because we get it. We are in team meetings, we are part of these calls, we understand your strategy, and we are looking around corners so that when you bring that transactional question to us, you told us about this. We’re aware of this other thing. So it’s a really important way of the way we work within the law firm. 

 

Then the third entity, Build Up, Inc., we are working with women-led and BIPOC-led projects and initiatives that are focused on marginalized and vulnerable communities to make sure that they have the capacity to do their best work. Our thinking is that when these projects and initiatives come to us for support, we want to make sure that we are helping them understand and learn about what it takes to build out a solid governance structure, what it takes to manage a board. How do you manage your finances? What does your fundraising and development strategy look like? What should it look like? How do you manage a team? So that when they leave Build Up, Inc., and they go off and become these independent public charities, for example, that they can say, “We know how to run an organization,” and they are much stronger afterward than when they first showed up. 

 

I’ve worked with fiscal sponsors for many years within them, with them, alongside them, and as a funder within a funder, examining those relationships. One thing that really struck me and stood out to me was the relationship that really exists between the project and the fiscal sponsor or the kind of capacity building support that was being provided by that fiscal sponsor to the project, and I thought that there could be so much more that could be done. I also was interested in the connections being made between the projects. There wasn’t a lot of conversation happening between projects that we’re doing very similar or complementary work. So we want to make sure that at Build Up Inc., we’re serving as that connector for projects. But we’re also serving as a convener within the sector to kind of talk about fiscal sponsorship, what it means, and a new way to look at it as really capacity building at the end of the day. So that’s the overview of the companies, how we work, and who we work with.

 

SHELLI WARREN: Well, Nic, it’s incredible what you’re doing, and I have to ask. How do you fit in to these three different companies? Like what role do you play, and how do you divide your time in order to really honor the work that you’re wanting to do? Because as your coach here in the Leadership Lab, when I hear the complexity of these three different companies, and I know you are such the face of the brand, and it’s really you’re intrinsically on a mission to help these clients that you’re working with, my fear for you is that you’re overcapacity with everything that you’re doing. 

 

Then the next fear is that you’re going to start to beat yourself up because you’re not going to be able to provide that same stellar high level of services to every single client within these three companies. So tell me, how have you designed your business and your team to make sure that those three different sections or sectors of your overarching company works well? What are you working through? Because I feel like you’re continuing to evolve. You’re just continuing to grow and continuing to evolve.

 

NIC CAMPBELL: No. I think it’s a great question, and I definitely think it’s a work in progress. It also comes about through doing the thing. So when – Build Up Companies are about three years old. So we’re very, very young, and we currently work with really amazing organizations and leaders, which is just a testament to the team that we build and the kind of work that we do. 

 

When I started first year, even first year and a half, it was just me, and so really having to realize very early on that these things have to be faced. So although the three entities were in the vision and really some were – The law firm, for example, was a latter part of that vision. You had to realize that you have to focus on one first and go to the other. To your point, when you understand that the vision is about the three entities and how they could be working together, and we’ll say working together and doing this amazing work, everything would sort of fall into place. 

 

But then being at a place where you’re focusing on just one entity and really within that one entity trying to understand what will be the service that you will be providing, what kind of thought partnership can you provide to leaders to make them say, “Wow, this is such added value,” and to make the work really interesting. So just through working through all of that, understanding that, one, you have to face it and being very clear on what do the next six months look like. What does the next year look like? Setting goals and then making sure that you’re constantly evaluating. 

 

What I realized, again, very early on is you can set goals. But if you’re just setting annual goals and just kind of saying, “Okay. Well, I’ll check in at the end of the year to see how it’s gone,” you don’t have that ability to do any sort of course correction right away. So what I found works really well was every single week at the end of each week doing an evaluation of how that week went against all of those goals and objectives that I had put together. So it took some time. At some moments, you would say, “Well, why am I focusing on goals and objective? I need to go get clients. I need to start building up the other entities.” But it’s like you need to have the fundamentals in place. You need to have that infrastructure in place to then say, “Okay, how am I going to continue to build on that?” 

 

So definitely about phasing, definitely focused on goal setting. Then I would also say realizing that you cannot do it by yourself. I think in the very beginning, that starts out with consultants and partners that you might work with where you say, “Hey, that partner can do this part of the work. That consultant, I can engage them to maybe handle this particular deliverable.” Then that grows into staff, a team of folks of employees that are working with you on a day-to-day basis and are engaged in the work and focused on the vision of the companies. 

 

I would say that not being afraid to delegate and to allow folks to run with their ideas, understanding the larger vision is what has really been helpful. Because without a team of people, and that’s of consultants, of partners, of advice advisors, of staff members, you’re not able to really build out the kind of vision that I described, right? Like I have a vision that I think is very big, and it cannot be carried just by one person. 

 

So if I thought in my mind, okay, I can do every single thing that I’ve described, I think I would still be where I was three years ago. Instead, we’re at a place where we have very high client retention. We work on very interesting projects. We’re really trying to push the needle in the space in which we’re working, and we’re excited about the projects that come on board. That really couldn’t be done without this idea of like how do you pace yourself to make sure that you continue to progress and move forward, but that you’re giving yourself that grace to correct, to evaluate, and to realize that some things could be done better. But you’re not spending that entire time beating yourself up and not allowing yourself that grace. 

 

One of our core principles and core values is really that we stay ever learning, right? So just that concept in and of itself is that you are constantly going to find ways to improve, and that’s a good thing, right? You’re going to constantly find ways to learn, and that’s a great thing. You’re going to constantly find ways in which you could have done that better, and that’s an amazing thing. So just reframing that to think about it, that has been immensely helpful in our growth.

 

SHELLI WARREN: Well, it makes everything exciting as well. Like you’re feeling your own personal growth, you’re seeing the growth of the business, and then also seeing the growth of professional personal development right across your whole team. Now, I love how you describe this as introducing these new entities within the business in phases and that you were really diligent to make sure that the foundations were solid before you look to bring on more clients into that new entity or to even expand onto the other ones. I know you also were intentional in your hiring because your team has grown so much. So tell us a little bit more about the people that make up your team and some of the roles that you have and how you’ve put together that structure.

 

NIC CAMPBELL: So I am very focused on hiring because I think, again, the people are really the core of infrastructure. So when we talk about infrastructure and building capacity within organizations, we think about systems. We think about operations and SOPs. Those things are critical. They’re very, very important. But without the right people on your team, all of that is useless. 

 

So I am very focused on do we have the right team member in the right position on the team at the right time? So really focused on how do we create hiring processes that reflect the kind of work that we do, the kind of environment in which we work. We are a startup, and we’re a startup that has a lot of interest. We have, again, as I mentioned, high client retention. So that means clients are coming back and saying, “Hey, what about this other project, and could you continue to help us do this thing, and we’d love to extend our time together.” 

 

So when you have that kind of volume and pace, things are moving very, very quickly. It takes a certain kind of person that’s going to not only just survive in that environment because I think a lot of folks can kind of get in and tread water and survive. But you really – What I’m looking for is I want those individuals that are thriving, that are saying, “I understand that, yes, we’re laying that foundation, but we are building as we go.” So how do you hold the foundation in one hand and then still try to build in the other and realizing that you’re going to make mistakes along the way? Everything’s not going to be perfect. We don’t have this structure of the – 

 

We’ve been around for 20 years at this point. So we can say, “Hey, remember 15 years ago when this happened? We were three years old, right, or two years old at that point when I started hiring.” So to think about the kind of individual that will thrive in that kind of environment, you’ve got to get like really some unique individuals that, one, they are going to appreciate that level of autonomy, but they’re also going to be able to work collaboratively in a work environment. 

 

I think that that’s the tension that we usually find. You can find folks who are like, “I’m willing to do this all on my own.” Then you’re going to find folks that are saying, “I really need a ton of hand holding and guidance.” So that’s ultimately at the core what I’m looking for in terms of someone who can step into the environment. That’s going to change, right? Because sooner or later, we’ll be five years old. We’ll be seven years old. At that point, our infrastructure is going to change, our processes. The way that we’re constantly building is going to slow down a bit. We’re always going to be building, forever learning, but we’re not going to be building at this pace. So you start to think about different types of folks that you might want on the team at that point. 

 

But that’s how I hold it. I also think about subject matter experts, particularly based on the kinds of clients that are coming to us. We have a lot of folks who are leading grantmaking organizations. So we want someone who can understand grantmaking. Again, we only work with nonprofits and philanthropies. So having experience with nonprofits and philanthropies is really critical because there’s a language to this. When clients come to us, we ask them, “Why did you choose us? Why are you working with us?” They’ll just share why they’re doing that. What we hear nearly I would say 100% of the time is, “You get us. You understand what it’s like to be in-house, what it’s like to work within a nonprofit organization.” 

 

So when you come up with these ideas, they’re practical, right? They’re based on experience, and you know what has worked and what hasn’t, and you can talk with us in that way. So I’m looking for individuals that at least at the advisor level, when I’m thinking of counsel for the law firm, I’m thinking of vice presidents for Build Up Advisory Group, I want folks who can very easily talk with stakeholders within the nonprofit sector, who can say to executive directors and presidents, “Here’s what I think, and it’s based on no 10 years, 15 years of experience in doing this.” 

 

We also have really important project managers on our team. For those roles, I want to see someone who is very organized, who is inquisitive, who is, again, as fast as continuous improvement. Another one of our core values is excellence, right? So in addition to the ever learning, we’re also thinking about how can we do this in an excellent way. Again, you can see that tension where you’re in a startup environment. Let’s not conflate excellence with perfection, right? So what is excellent for our client at this time, given the resources that we have based on what it is that we know they need?

 

So I want to have strategic thinkers in those roles that are able to take a look at a variety of pieces to a puzzle, essentially, and say, “I’m going to put this all together in a good way, and I’m excited about doing that, and I’m going to bring in the right people to help put in additional pieces.” So you want somebody who’s thinking about project management in that way and is excited about it. I want people who are very organized, who appreciate asking questions about things they don’t understand. Because I think in those questions come a lot of the innovation that really helps to improve our services.

 

Then last thing I’ll say is we have folks that are not necessarily client-facing. They’re more internal-facing, and they’re helping to build out our infrastructure and our operations. That is really critical because those roles really are the connecting fibers, so to speak, of the three entities, and they’re the folks that are looking across all those entities and really taking a step back and being able to say, “I see this process coming up in Build Up Advisory Group. I think we need something similar in TCLF.” Or, “I see this question coming up in Build Up, Inc. I think this is something that might actually benefit the other entity.” 

 

So for those roles, I’m really looking for folks who are analytical, who are, again, strategic thinkers, and who have the ability to explain or communicate complex pieces of information in a way that folks can understand and digest and take it forward. Because we’re talking sometimes about IT, such a property, topics that people might think, “Oh, what’s the big deal? How does this impact my work?” But then to be able to translate that to them I think is a real skill. So that’s really how the team is built out at this point, and those are the kinds of attributes that I look for in team members.

 

SHELLI WARREN: Well, no wonder you have such high retention rates, Nic, because you’ve created this high level of leadership within every single role that you have. If I was to look at your org chart, I would see all these roles, and there’s a big component of leadership within every single one of those roles, regardless whether it’s an admin role, a project management role, a VP role, or like a senior advisor role. You have this expectation that we are going to serve our clientele with this sense of world class excellence. 

 

What comes with that is a lot about attitude, follow through, integrity, character, all of those things because you’re also role modeling for your own team what it’s like to work within an incredible, tactical, and vibrant, and diverse team. You then go out and showcase to your clients how they can do that as well. 

 

[OUTRO]

 

NIC CAMPBELL: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week, as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely. 

 

[END]

 

________________

 

Part Two:

 

[INTRODUCTION]

 

[00:00:08] Nic Campbell: You’re listening to the Nonprofit Build Up podcast. And I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work. 

 

[00:00:40] Stef Wong: Hi, everyone. It’s Stef, Build Up’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is part two of a two-part series led by Build Up’s CEO and managing attorney, Nic Campbell, and moderated by Shelli Warren of Biz Chicks, Team and Leadership Coach, and Stacking Your Team podcast host.

 

You can jump back to part one of the conversation to learn more about defining culturally competent leadership where Nic is talking about all things cultural competence, leadership and effective teams. Originally published on October 4th, 2022, Nic continues to explore what cultural competence means, its competitive edge in business and its significance when embodied not only across teams but in leadership positions as well. 

 

And here’s defining culturally competent leadership with Nic Campbell. 

 

[00:01:30] Nic Campbell: She’s not simply dreaming about doing it differently. No, no. She’s actually doing it along the way. She’s guiding organizations to do it too. If you’ve always wanted to specialize your consulting services and boldly position yourself out front while doing work that aligns beautifully to your own core values, my guest today is going to inspire you. You’re going to hear how she structured her companies, her team and how culturally competent leadership is a thread that runs through everything she does. 

 

[00:02:11] Shelli Warren: Welcome to the Stacking Your Team podcast. If you are a service-based business owner who’s wanting to elevate your capabilities to lead your team, you’re in the right place. Running a business, casting your vision and shifting from practitioner to CEO takes courage, structure and the support of a team. But not just any team. So, if you’re thinking that because you own a successful business and you’ve hired people to come and join you, then you really should know how to lead them, stop beating yourself up. And instead, stick with me and stay open to learning how you can improve your leadership skills here every single week. 

 

The Stacking Your Team podcast was launched over four years ago as a companion resource to the award-winning Biz Chicks podcast hosted by Natalie Eckdahl, our CEO and founder, who’s been sharing her incredible free podcast resource for women entrepreneurs since 2014. 

 

Natalie and I both have a big heart for service-based business owners who are juggling life at home, in their community, their industry and, of course, in their business. I’m your host, Shelli Warren, your Team and Leadership Coach here at Biz Chicks Inc. where I lean on my 25-plus years of experience leading people at a Fortune 50 Corporation. 

 

I’m here to help you build a diverse and agile team of high performing people who have a passion for winning and a deep desire to transform the lives of the clientele that you serve. Let’s get to it with this reminder that our long-standing listeners will certainly recognize.

 

The team that got you here may not be the team that will get you there. 

 

[00:03:53] Shelli Warren: Let me introduce you to our guest today. Nic Campbell is a wife, a mom of two girls and two cats. She was born in the Barbados and now lives in Connecticut. She’s also a member of the Leadership Lab. And as an attorney and a CEO of three companies in one, she leads a virtual team of 10 that’s growing quickly. 

 

She’s on a mission at Build Up Advisory Group, which is one of three companies with a vision to strengthen brave nonprofits and philanthropies, transforming outcomes for historically marginalized communities through the creation of 100 big bettable grassroots organizations by 2025. 

 

Nic and her team provide fiscal, legal and infrastructure leadership insight for organizations that are focused on capacity building and breaking glass ceilings in a really big way. Together, they intentionally support organizations that are no longer satisfied with doing business as usual. 

 

Come and meet Nic. 

 

[INTERVIEW]

 

[00:05:05] Shelli Warren: Welcome to the Stacking Your Team podcast, Nic Campbell. I am so happy to have you here. You are one of those intriguing members of the Leadership Lab who is so dynamic, so brilliant. And then, I also feel like there’s a little bit of this air of mystery about you. There’s this essence about you that, really, when you’re on a call and you’re talking to us, you own the space. You really know how to show up and be present and always add value into whatever you’re sharing. And yet at the same point, I’m always just so intrigued to learn more about you. 

 

I am so thrilled to be here. Not only am I going to learn more about you, but so are our listeners. And of course, so are your peers in the Leadership Lab that tune in every single week.

 

[00:05:51] Nic Campbell: I really appreciate the kind words. And I’m really looking forward to talking more with you about what we do and how we actually show up in our sector. 

 

[00:06:01] Shelli Warren: Well, tell me all about it. Now, I know you were born and raised in the Barbados. But where are you now? How has your life evolved? Tell us about the family. I know you’ve got some kiddos.

 

[00:06:13] Nic Campbell: Yeah. Born and raised in the Caribbean. I’ve lived in Barbados and the Cayman Islands, and then came to the United States when I was about 12 and lived in the Bronx in New York. Went to college and law school in Massachusetts. And so, I’ve really been on the Northeast for all of those listening off in the US. 

 

And now I am in Newtown, Connecticut and really loving where I am. it’s very, very different from New York City. But this is the base of our operations for the Build Up companies. 

 

I’m married. My husband, his name is Kevin. And I have two little girls, Kaden and Nova. We have like a lot going on in our home. We have a lot of space here in Newtown. So that’s really great for the girls so that they can play with each other, with their friends, and just have that space to do that. So, yeah, that’s a little bit about me and where we are.

 

[00:07:14] Shelli Warren: And you have built up this stellar reputation and a deep network into this incredible niche that I don’t think people, the majority of people, are even aware of. Tell us a little bit more about the clientele that you serve and how you help them with their transformation.

 

[00:07:34] Nic Campbell: Yeah, definitely. I am the CEO and managing attorney for the Build Up companies. And the Build Up companies is really comprised of three entities. It’s Build Up Advisory Group, which is our management consulting firm. There’s the Campbell Law Firm, which is our law firm. And then there’s Build Up Inc., which is our nonprofit a fiscal sponsor or capacity holder. 

 

And so, each of these companies has its own separate goals, but they’re all working together to interrupt cycles of injustice and inequity throughout the globe. And we do this by focusing exclusively on organizational infrastructure. 

 

When we look at Build Up Advisory Group, we are working within three main areas. It’s governance. How is your board set up? Do you have the right governance within your organization? Do you have right amount of oversight and accountability over your work? There’s grant making. Do you have the right processes in place? Are they reflective of your organizational values? 

 

When you say, for example, as a funder that you’d like to get money very quickly to those who need it around the globe, is it taking you four months to get a very simple grant out of the door? And if so, why? We’re really working very closely on all kinds of questions that come up within that process. 

 

And then the third area is around structuring. How are you set up both internally and externally as an organization? Do you have right structure in place? The right vehicle to do your work? And when you look at your team, are they positioned and set up to do their best work? Do they have the capacity and the training that’s needed? And so, that’s really the focus within Build Up Advisory Group. We’re working with organizations that have questions around infrastructure, around their capacity to do their best work. And they want to understand how is our organization doing? And what is that gap? And what recommendations do you have for us to kind of close that gap? 

 

Within the law firm, we’re working with, again, brave nonprofits and philanthropies, but also social impact entrepreneurs who are thinking about ways to change the world and have a positive impact in the world really around social justice efforts. We focus on nonprofit formation and exemption. When someone comes to us and says, “We have a great idea. We’d love it to become – Love to turn it into a public charity or a private foundation,” which is a charitable organization here in the United States. Or maybe a social welfare organization. An organization that really focuses on advocacy of these different social justice. 

 

We work with them and really show up as a thought partner alongside them to help form these entities and help them understand this is what it means to be a public charity. And this is what it means to be a social welfare organization. 

 

We also serve as outsourced in-house general counsel. And this is a really unique way for us to show up as a firm. If you look across many firms, they’re not necessarily showing up in this way. And it’s really a hallmark service of ours, because the way we look at it is, yes, we’re outside counsel at the end of the day. But we don’t want to be transactional with our clients. Like, purely transactional. We want it to be built on a relationship. 

 

And so, what that means is when you come to us with a transactional question, “Hey, can you take a look at this agreement?” We’re not asking you questions about the way your program is operating, the way your organization is operating, because we get it. We’re in team meetings. We are part of these calls. We understand your strategy. And we are looking around corners so that when you bring that transactional question to us, you told us about this, we’re aware of this other thing. It’s a really important way of the way we work within the law firm. 

 

And then the third entity, Build Up Inc., we are working with women-led and BIPOC-led projects and initiatives that are focused on marginalized and vulnerable communities make sure that they have the capacity to do their best work. Our thinking is that when these projects and initiatives come to us for support, we want to make sure that we are helping them understand and learn about what it takes to build out a solid government structure? What it takes to manage a board? How do you manage your finances? What does your fundraising and development strategy look like? What should it look like? How do you manage a team? So that when they leave Build Up Inc. and they go off and become these independent public charities, for example, that they can say we know how to run an organization, and they are much stronger afterward than when they first showed up. 

 

I’ve work with fiscal sponsors for many years within them, with them, alongside them, and as a funder within a funder examining those relationships. And one thing that’s really struck me and stood out to me was the relationship that really exists between the project and the fiscal sponsor, the kind of capacity building support that was being provided by that fiscal sponsor through the project. And I thought that there could be so much more that could be done. 

 

I also was interested in the connections being made between the projects. There wasn’t a lot of conversation happening between projects that were doing very similar or a complimentary work. And so, we want to make sure that at Build Up Inc., we’re serving as that connector for projects, but we’re also serving as a convener within the sector to kind of talk about fiscal sponsorship, what it means, and a new way to look at it as really capacity building at the end of the day. 

 

That’s the overview of the companies. How we work and who we work with. 

 

[00:12:54] Shelli Warren: Well, Nic, it’s incredible what you’re doing. And I have to ask, how do you fit in to these three different companies? What role do you play? And how do you divide your time in order to really honor the work that you’re wanting to do? Because as your coach here in the Leadership Lab, when I hear the complexity of these three different companies, and I know you are such the face of the brand. And it’s, really, you’re intrinsically on a mission to help these clients that you’re working with. My fear for you is that you’re overcapacity with everything you’re doing. 

 

And then next fear is that you’re going to start to beat yourself up because you’re not going to be able to provide that same stellar, high-level of services to every single client within these three companies. Tell me, how have you designed your business and your team to make sure that those three different sections or sectors of your overarching company works well? And what are you working through? Because I feel like you’re continuing to evolve. You’re just continuing to grow and continuing to evolve.

 

[00:14:09] Nic Campbell: No. I think it’s a great question. And I definitely think it’s a work in progress. And it also comes about through doing the thing. Build Up companies are about three years old. So, we’re very, very young. And we currently work with really amazing organizations and leaders, which is just a testament to the team that we built and the kind of work that we do. 

 

And when I started first year, even first year and a half, it was just me. And so, really having to realize very early on that these things have to be faced. Although the three entities were in the vision, and really some were – The law firm, for example, was a latter part of that vision, we had to realize that you have to focus on one first [inaudible 00:14:55] of the other. And to your point, when you under understand that the vision is about the three entities and how they could be working together, and once they’re working together and doing this amazing work, everything would sort of fall into place. But then being at a place where you’re focusing on just one entity and, really, within that one entity, trying to understand what will be the service that you will be providing? What kind of thought partnership can you provide to leaders to make them say, “Wow! This is such added value.” And to make the work really interesting? 

 

Just through working through all of that, understanding that, one, you have to phase it and being very clear on what do the next six months look like? What does the next year look like? Setting goals and then making sure that you’re constantly evaluating. 

 

What I realized, again, very early on is you can set goals. But if you’re just setting annual goals and just kind of saying, “Okay, well, I’ll check in at the end of the year to see how it’s gone,” you don’t have that ability to do any sort of course correction. 

 

And so, really what I found worked really well was, every single week, at the end of each week, doing an evaluation of how that week went against all of those goals and objectives that I put together. It took some time. And in some moments you would say, “Well, why am I focusing on goals and objectives? I need to go get clients. I need to start building out the other entities.” But it’s like you need to have the fundamentals in place. You need to have that infrastructure in place to then say, “Okay, how am I going to continue to build on that?” Definitely about phasing. Definitely focused on goal setting. 

 

And then I would also say realizing that you cannot do it by yourself. And I think in the very beginning, that starts out with consultants and partners that you might work with where you say, “Okay, that partner can do this part of the work. That consultant, I can engage them to maybe handle this particular deliverable.” And then that grows into staff, right? A team of folks of employees that are working with you on a day-to-day basis and are engaged in the work and focus on the vision of the companies. 

 

And I would say that you know not being afraid to delegate and to allow folks to run with their ideas, understanding the larger vision, is what has really been helpful. Because without a team of people, and that’s of consultants, of partners, of advisors, of staff members, you’re not able to really build out the kind of vision that I described, right? I have a vision that I think is very big and it cannot be carried just by one person. 

 

If I thought in my mind, “Okay, I can do every single thing that I’ve described,” I think I would still be where I was three years ago. And instead, we’re at a place where we have very high client retention. We work on very interesting projects. We’re really trying to push the needle in the space in which you’re working. And we’re excited about the projects that come on board. And I really couldn’t be done without this idea of like how do you pace yourself to make sure that you continue to progress and move forward? But that you’re giving yourself that grace to correct, to evaluate and to realize that some things could be done better. But you’re not spending that entire time beating yourself up and not allowing yourself that grace. 

 

One of our core principles and core values is really that we stay ever learning, right? And so, just that concept in and of itself is that you are constantly going to find ways to improve, and that’s a good thing, right? You’re going to constantly find ways to learn, and that’s a great thing. And you’re going to constantly find ways in which you could have done that better, and that’s an amazing thing. And so, just reframing that to think about it that way has been immensely helpful in our growth.

 

[00:18:42] Shelli Warren: Well, it makes everything exciting as well. Where you’re feeling your own personal growth, you’re seeing the growth of the business and then also seeing the growth of professional and personal development right across your whole team. 

 

Now, I love how you describe this as introducing these new entities within the business in phases. And that you were really diligent to make sure that the foundations were solid before you look to bring on more clients into that new entity or to even expand onto the other ones. 

 

And I know you also were intentional in your hiring because your team has grown so much. Tell us a little bit more about the people that make up your team and some of the roles that you have, and how you’ve put together that structure.

 

[00:19:26] Nic Campbell: I am very focused on hiring because I think, again, the people are really the core of infrastructure. When we talk about infrastructure and building capacity within organizations, we think about systems, we think about operations and SOPs. Those things are critical. They’re very, very important. But without the right people on your team, all of that is useless. I am very focused on do we have the right team member in the right position on the team at the right time? 

 

Really focus on how do we create hiring processes that reflect the kind of work that we do? The kind of environment in which we work? We are a startup. And we’re a startup that has a lot of interest. We have, again, as I mentioned, high client retention. That means clients are coming back and saying, “Hey, what about this other project? And could you continue to help us do this thing? And we’d love to extend our time together.” 

 

And so, when you have that kind of volume and pace, things are moving very, very quickly. And it takes a certain kind of person that’s going to not only just survive in that environment, because I think a lot of folks can kind of get in and tread water and survive. What I’m looking for is I want those individuals that are thriving. That are singing, “I understand that, yes, we’re leading that foundation. But we are building as we go.” And so, how do you hold the foundation in one hand and then still try to build in the other and realizing that you’re going to make mistakes along the way? Everything’s not going to be perfect. We don’t have this structure of the, “We’ve been around for 20 years at this point. So, we can say, “Great. Remember 15 years ago when this happened?” We’re three-years-old, right? Or two-years-old at that point when I started hiring. 

 

The thing about the kind of individual that will thrive in that kind of environment, you’ve got to get like really some unique individuals that, one, they are going to appreciate that level of autonomy. But they’re also going to be able to work collaboratively in a work environment. And I think that that’s the tension that we usually find. If you can find folks who are like, “I’m willing to do this all on my own.” And then you’re going to find folks that are saying, “I really need a ton of hand-holding and guidance.” 

 

That’s ultimately at the core what I’m looking for in terms of someone who can step into the environment. And that’s going to change, right? Because soon we’ll be five-years-old, we’ll be seven-years-old. And at that point, our infrastructure is going to change, our processes. And the way that we’re constantly building is going to slow down a bit. We’re always going to be building wherever learning. But we’re not going to be building at this pace. And so, you start to think about different types of folks that you might want on the team at that point. But that’s how I hold it. 

 

I also think about subject matter experts particularly based on the kinds of clients that are coming to us. We have a lot of folks who are leading grant-making organizations. We want someone who can understand grant making. Also, again, we only work with nonprofits and philanthropies. Having experience with nonprofits and philanthropies is really critical because there’s a language to this. 

 

And when clients come to us, we ask them, “Why did you choose us? Why are you working with us?” Or they’ll just share why they’re doing that. And what we here nearly, I would say 100% of the time, is, “You get us. You understand what it’s like to be in-house, what it’s like to work within a non-profit organization.” When you come up with these ideas, they’re practical, right? They’re based on experience. And you know what has worked and what hasn’t. And you can talk with us in that way. 

 

And so, I’m looking for individuals at least at the advisor level. When I’m thinking of counsel for the law firm, I’m thinking of vice presidents for Build Up Advisory Group. I want folks who can very easily talk with stakeholders within the nonprofit sector who can say to executive directors and presidents, “Here’s what I think. And it’s based on 10 years, 15 years of experience in doing this.” 

 

We also have really important project managers on our team. And for those roles, I want to see someone who is very organized, who is inquisitive, who, again, is back to this continuous improvement. Another one of our core values is excellence, right? In addition to the ever learning, we’re also thinking about how can we do this in an excellent way? And again, you can see that tension where you’re in a startup environment. Let’s not conflate excellence with perfection, right? What is excellent for a client at this time given the resources that we have based on what it is that we know they need? 

 

And so, I want to have strategic thinkers in those roles that are able to take a look at a variety of pieces to a puzzle, essentially, and say, “I’m going to put this all together in a good way. And I’m excited about doing that. And I’m going to bring in the right people to help put in additional pieces.” 

 

You want somebody who’s thinking about project management in that way that’s excited about it and want people who are very organized, who appreciate asking questions about things they don’t understand. Because I think in those questions come a lot of the innovation that really helps to improve our services. 

 

And then the last thing I’ll say is we have folks that are not necessarily client-facing. They’re more internal-facing. And they’re helping to build out our infrastructure and our operations. And that is really critical. Because those roles really are the connecting fibers, so to speak, of the three entities. And they’re the folks that are looking across all those entities and really taking a step back and being able to say, “I see this process coming up in Build Up Advisory Group. I think we need something similar in TCLF.” Or, “I see this question coming up in Build Up Inc. I think this is something that might actually benefit the other entities.” 

 

For those roles, I’m really looking for folks who are analytical, who are, again, strategic thinkers and who have the ability to explain or communicate complex pieces of information in a way that folks can understand and digest and take it forward. Because we’re talking sometimes about IT, such a property, topics that people might think, “Oh, what’s the big deal? How does this impact my work?” But then to be able to translate that to them I think is a real skill. That’s really how the team is built out at this point. And those are the kinds of attributes that I look for in team members. 

 

[00:25:59] Shelli Warren: Well, no wonder you have such high retention rates, Nic, because you’ve created this high level of leadership within every single role that you have. If I was to look at your org chart, I would see all these roles. And there’s a big component of leadership within every single one of those roles, regardless whether it’s an admin role, a project management role, a VP role or, a senior advisor role. You have this expectation that we are going to serve our clientele with this sense of world-class excellence. 

 

And what comes with that is a lot about attitude, follow through, integrity, character, right? All of those things. Because you’re also role modeling for your own team what it’s like to work within an incredible, tactical, and vibrant, and diverse team. And then you then go out and showcase to your clients how they can do that as well. 

 

And I know one of the things that you are very well versed in, and you talk a lot about this, and there’s a part of you, that helper person, that educational person, that really wants to help people become more fluent in understanding what’s happening in the world these days because it’s so important. Tell us, what’s Nic Campbell’s definition of culturally competent leadership? And why do we need this now? 

 

[00:27:26] Nic Campbell: I think it’s really interesting that you pulled out that thread of leadership from all of the roles that I described, because that’s really how I do envision it. And there’s that tension of just how do you make sure that leadership is coming through and it’s being nurtured and cultivated? When maybe before having this role, folks who had had similar roles were like, “I really wasn’t having that thread pulled, right? And so, I didn’t have as much autonomy. And I had much more structure. And so, do I like it? Do I not?” Even if you thought that you might like it, now you’re actually in a position where you’re kind of forced to step into that position. And how do we sort of balance that out in a good way? And that’s something that we’re thinking through as an organization. Something that I’m thinking through group as the CEO of the company and as a leader of Build Up Companies. 

 

But I think I’m pulling that out as leadership, because when we talk about culturally competent, or someone being culturally competent particularly around like leadership, I do think that cultural competence is a combination of a few things, right? It’s a combination of having adaptive leadership or flexible leadership skills where you’re able to understand who’s in the room? Who your stakeholders are? And then tailoring your own leadership behaviors to make sure that those stakeholders are able to share everything that they wanted to as a result of that leadership. I think that’s a really critical component. 

 

I think the second really big part of being culturally competent is really deep listening skills. And this is said all the time, but I think listening is such a strength. And when you are a good listener and you are actively listening, I think that it can reveal so much of what has been said, but so much of what has not been said. And if you’re going to strive to be culturally competent, you have to become a deep listener. Because now you’re listening for things that’s your own biases might not have otherwise allowed you to hear. 

 

And so, now you’re listening to what has been said? How it’s being said? What’s not been said? And you’re trying to actively ask questions and trying to understand at the end of the day. I think that without this second component, you can’t show up as a culturally competent leader because you don’t have those deep listening skills. And I think that they can be developed. But they have to be in order for cultural competence to come through. 

 

I think I would say the third piece of this is that you have to be focused on collaborative problem solving. You have to come at every situation with the idea that you are going to collaborate with others to address that issue to problem solving. When I say problem solve, not necessarily that there’s this huge problem that’s looming out there. But if there’s an issue, if there’s a question matter that’s in play, you are able to collaboratively work with others to address that issue in an effective way. 

 

And so, those three components, the adaptive leadership, deep listening and collaborative problem solving are what I think create cultural competence. And that’s the way you can become a culturally competent leader. 

 

And I think we’re at the point now where just based on everything that’s happened, particularly here in the United States and around the globe really, we’re recalling it out and saying, “It’s cultural competence.” And I appreciate that because I do think that it is very important. 

 

But the way I’m seeing it is that’s just competence, right? In order to be a good, effective leader, you need those components, right? You can’t show up and say, “I’m going to be tone deaf. I don’t know who’s in the room. I’m barely listening. I’m only going to problem solve the way that I want a problem solve.” No. You have to do it collaboratively. You have to listen. And you have to adapt. 

 

And so, we can lift it up and call it cultural competence. Because, again, I do think that it should have a carved-out space to appreciate that there is something too realizing who’s in the room and that your stakeholders maybe people who have been rendered voiceless. And so, you have a responsibility to show up and ask questions, and try to learn, and be this culturally competent leader. But at the end of the day, I really do just see it as just being competent.

 

[00:31:53] Shelli Warren: Well, I love how you describe that, because it reminds me about how different the expectations are of leaders now than what they used to be. And I mean, for years, people would just simply skate through a career with collateral damage all around them. And they would continue to be promoted. They would continue to receive all these accolades about the outcomes that they were providing with not a lot of attention put towards how the work was delivered and how did we get that result? Whereas now, people have higher expectations within their leaders. And people are making very big bold decisions about who they want to work for, or with, or alongside, and who they don’t. 

 

It’s to all of our benefit to get more education on what it is that you’re doing that is not meeting those three expectations for your stakeholders, for your team, for your partners, for your pipeline, for your local community, for the industry that you serve. It’s really up to us to decide that we want to do things differently. As a leader who is coaching and role modeling other leaders, what are some of the things that we can do as leaders practically that we can check-in on ourselves to bump up the self-awareness? And then what are some things that we can do to help coach our department leaders, our team leaders, our VPs, those people that are responsible to others on the extended team, how can we help them show up better in these three ways as well? 

 

[00:33:36] Nic Campbell: Yeah, I think that it’s definitely ongoing. It’s not like you do these things and now you’re culturally competent and you never have to work on these things again. And so, I think that just even understanding that there is these components and there’s this framework and you’re trying to always, like you said, ask questions around, “Am I living out each of these components in a good way? And where am I falling short? What’s that Delta?” is really the first step. 

 

And I think one of the pieces of advice that I would provide is when you’re thinking about cultural competence, think about the leadership you have been exposed to. Because the tension that exists right now, right? We can talk about these components. Like, you have to be a deep listener. You’re constantly asking questions. But sometimes, because people are used to the leadership that you described, they appreciate it, right? The aspects of that leadership that you actually appreciate, which is I am being told exactly what to do. There’s structure all the time. Because, again, I don’t really we have that space to decide, “Will I do this? Should I do that?” 

 

And so, there is that tension that we do have to think about and say, “Okay. Well, what is the leadership style that I am used to?” And you list that all out. How does this show up in terms of hiring? How does that show up in terms of general management within the organization? And you list all of the really key aspects of the way we work in your organization out, let’s say on a piece of paper. And then you go through piece by piece and say, “What do I like about this? What do I not like?” And then line it back up against how does that require or involve deep listening? How does that help or facilitate collaborative problem solving? And how is it forcing me to understand who is in the room and appreciate who’s in the room? 

 

And I think if you do that – And it’s a long exercise. And as I mentioned, it’s continuous, right? It’s never like you did it one time and now you have the solution and that’s it. But if you force yourself to do it, one, you’re challenging yourself and your own biases, right? Because we talk about the old-style leadership, and no one likes that. And now we’re stepping into this new culturally competent phase. But there are aspects of that old style that a lot of us still appreciate even if we don’t say it out loud or we don’t even recognize that we actually appreciate it. 

 

If you get very didactic and really articulate, like, “Here’s what I like from this what I’ve known so far in each of these parts of the work in your organization. And how does that line up with this culturally competent leadership?” I think then you’ll start to identify the areas in which there are gaps, there are deltas. And how do you step into that? And then you can talk about resources, and support, and additional leverage that you might need to make sure that you’re plugging those gaps and getting you closer to that culturally competent leadership.

 

[00:36:32] Shelli Warren: Yeah, I love this. One of my most favorite telltale moments for me or teachable moments for me is I love to hear someone else who’s totally different from me explain a certain circumstance. Because they will choose different language to describe the circumstance and how it’s impacting the business and then what they believe would be the rationale for their next best steps. But they’ll tell it in such a way that always blows my mind because they’re using different language, terms, experiences based on their conditioning that is different from my conditioning. 

 

And so, I literally feel my head explode, right? Because, like, “Wow! I’ve never heard that explained that way. I’ve never even thought about looking at that problem in that way.” But now that you’ve described it with your terms, your terminology, and how you’re looking at this problem, and what you see are the gaps, I see it’s bigger than what I originally thought it was. Let’s compound our efforts here. Let’s really double down on how to get out there and get solved it. 

 

Because I think sometimes we can brush over problems and gaps and constraints because we don’t think it’s that much of a big deal. But when you hear a different person’s perspective, it can really shed the light on, “Yeah, this is affecting a lot more people than I thought it would. And part of our roles as leaders is to make people’s jobs easier, not more difficult. Tell me your experience with working with that broken system every day. And now when you tell me how complex that is, let’s get the help for you too. Let’s fix it, and repair it and move on from there. 

 

I always find it interesting to hear other people explain things, because I know I’m going to learn something different and I’m going to have a whole different viewpoint on it because I listened to how they’re seeing it. 

 

[00:38:27] Nic Campbell: Agreed. And I think that that’s one of the indicators of being culturally competent, right? You’re stepping into situations. Not like, “Oh, I know what’s best. I know the solution.” But you’re fighting for a place of, “Let me listen. Let me ask questions. Let me hear from the folks who are closest to the problem because they likely have all of the information or most of the information that we need to craft a really efficient and effective solution.” 

 

And so, when you start off by asking questions, stepping in with this sort of position of, “I don’t know everything. I want to learn.” That thing is when I start to say, “Wow! We are really on that path of cultural competence.” Because I think sometimes people think, “Well, who would step into a situation thinking they know everything.” But you’ll realize, you start off with a lot of assumptions when you step into any sort of problem-solving type of situation and you’ll see folks jump right to the solution like, “Oh, I heard you okay.” But then you base it on your own experience, right? Which requires bias sometimes. And so, you’re bringing that all to bear to say, “Okay, now here’s the solution that is top-down, is driven by the leader of the organization. I haven’t listened to the stakeholders who are impacted by the problem that we’re trying to solve. But I’m going to now share it with them and say this is the solution that we’ve come up with.” 

 

And so, again, because of that style of leadership, the stakeholders are like banks, but then they go off to use it and it doesn’t work. And those aren’t speaking up. And so it becomes that cycle. I think all of this does start with taking that position of I don’t know what’s best, right? Someone else likely who’s experiencing this may know what’s better. And I want to hear from them. I want to ask questions. And I want to understand so that we can collaboratively problem solve. 

 

[00:40:18] Shelli Warren: And that’s really the kind of workplace culture that we all want, right? We all want to feel like we’re part of the solution. Not being dictated to how and what we’re going to do next and within our role. I love that. What are you doing Nic, yourself personally, to stay abreast of just what’s happening out there in the world? And specifically, people are coming to you. They look to you for your leadership capability, your insight, your fresh ideas. And you have this natural ability to build a relationship with someone. That’s just natural for you. But for a lot of people, it’s not. What are you doing to stay abreast of what’s happening so that you can continue to be ready to go in and look like help to help solve all these various problems that are out there? 

 

[00:41:05] Nic Campbell: I think I’ve in such a unique and awesome position given the work that we do, because we are working from – We’re working from a capacity building perspective. So, we are within lots of different areas. So, we are in environmental justice. We’re in social justice. We’re in reproductive rights issues. We are really running all across the sector because everyone needs infrastructure, that organizational support and leverage. 

 

I also get the chance to talk with not only executive management teams and executive leaders, but also board members, and chairs, and founders of organizations. I also get the opportunity to talk with team members, team leads really across the organization. When I talk about a problem or I raise a question, I can hear it from the chair of the board, from the founder, all the way through to the executive director, the president, the administrative assistant who is also affected or impacted by this issue. 

 

I get to receive or get to hear range of responses on this particular issue or question that I’ve raised. And that’s just one organization. And I’m doing this over and over again in multiple entities, in different perspectives, different ways. And so, I’m getting so much information. And as you mentioned, we are relational. And so, it’s not just asking the question and moving on, but trying to understand why they’re responding the way they are. Why they have the insight that they have? And again, we’re doing that across the organization. 

 

If you imagine that just multiplied day after day, year after year, we have so much information that informs the way we work as a team and as a company. That’s how we stay abreast of everything, right? We’re talking to people. We’re talking to the people that are being impacted by the kinds of questions that are coming up for us, the issues that we are facing. And we’re asking what kind of support do you need? What kind of resources? How is it challenging for you? How is it showing up? 

 

And again, hearing from the founder, hearing from the executive director, hearing from the administrative team is extremely helpful. We’re also then taking that information not only informing the way we work, but then the way we show up with our partners. When we engage with other organizations who might be consulting in this space and they’re thinking of a way or asking about, “How do we approach these kinds of organizations with this kind of issue?” We’re sharing as well and saying, “Here is what we have been learning about. Here’s what we’ve been hearing. Here’s how we’ve been approaching it.” And we are then listening to them to see how they’ll adapt their approach. What kind of approach has worked for them? What has not worked? And we’re doing that again in different organizations with multiple partners that we have, but also within this membership organizations as well. 

 

We really stay abreast by, first and foremost, talking with people, being a part of membership organizations within the space. We read a ton within the sector. And we put out a lot of thought leadership as well. 

 

[00:44:20] Shelli Warren: You have an incredible repertoire, I would say, or body of work between your podcast, your blogs, your LinkedIn articles. You’re doing an exceptional job, you, Nic, and the team, to be able to really position yourself as that person that is there to help people move their goals forward. 

 

And as I’m listening to you today, the biggest takeaway I have here about you and your team and the work that you do is that you have a lot to share. And you’re also very open to hear others. There’s this wonderful sense of there’s this reciprocal relationship that’s built between all of your clients, including your team members, like your internal team. I think there’s that give and take. You’re here to give there to also receive from each other. It’s just a wonderful synergy that you’re creating. 

 

[00:45:09] Nic Campbell: I appreciate you saying that. And it’s really the way that we strive to work, right? That, again, being ever learning. But also, being brave enough to say, “This is my vision. This is how I’m thinking about it. And I want to hear from. How is it going? What’s the feedback?” And then being able to, again, step into that leadership role and say, “Okay, how do I do this in a culturally competent way? Who’s impacted? What are the questions I can ask?” And that’s really where we are trying to be so that we can come up with this collaborative problem-solving approach. That’s the way we want to work. I’m really happy that it’s coming through and what we’re sharing outside or externally.

 

[00:45:53] Shelli Warren: Well, it really is. How did the Leadership Lab fit into all of this vision? 

 

[00:45:56] Nic Campbell: Yeah. When it was just me, there was no team to manage. I didn’t have to write anything down. I just kind of put things in my mind. And it went very smoothly. But as you start to grow a team, particularly a team of employees, and then you have that mix of employees and consultants, which we call engagement advisors, you want to make sure that you are creating a team culture. You’re creating an organizational culture. You have – I spoke about our organizational values. But how do you make sure that those things show up in your hiring as you’re bringing other folks on the team? And I also talked about delegation. Now you’re delegating things. How do you make sure that things are still operating the way they should or the way you envision the culture is being built out? Again, the way you envision? And that it’s being maintained. Because now it has to be maintained by the team. And so, you want them to call you out on things. Like, “Hey, our culture is supposed to be this, this and this. And I’m seeing these things that I don’t think align with that. And I want that.” 

 

And so, when you think about all of those things and then also realizing you’re running a business and you still have to go out and get clients, and there’s sales, and marketing and all those other things, very quickly, or I very quickly realize that I need help, right? Again, I am stepping into a situation and saying, “I’m not the person that knows everything about this thing. There may be others, or there are others that know much more than I do.” And how can I show up and listen so that I can create this really effective solution for my company and my team? 

 

And so, I listen to Stacking Your Team podcast. So, I knew of you, and knew Biz Chicks, with Natalie. And I wanted to hear more about Leadership Lab and what kind of support and resources I could receive so that I could help build out my team, which was growing really rapidly. Manage that team in a good way while still also balancing client work. And even if I could identify that delta between where I am and where I ultimately want to be, but at least I knew, “Okay, this is where I want to go.” And I have that delta, and I have some support, and resources, and leverage to get me there. 

 

And so, working with you and the Leadership Lab team and the folks in the Leadership Lab, it’s just amazing, because sometimes you think you’re out there by yourself. That no one really gets it because you’re running a company, and you’re building out a team, and you want to – Again, you have this big vision and you’re trying to balance all these things. And so, to hear from other women who are doing the same thing and they’re also balancing their personal lives with families or whatever is happening within their personal lives, it’s just really helpful from that perspective to hear from others the questions that are being raised by Leadership Lab members. They’re also very helpful, right? 

 

To just say, “Right, I have that question. I hadn’t yet formulated it. But that’s a question I do have.” And to hear the responses from you and from others has been very, very helpful to me as I plan for next steps. 

 

And I think another thing that has been really useful is that there are lots of different folks in the Leadership Lab. They’re at different stages of their development. I get a chance to look ahead to say, “Oh, wow! That’s what it could look like in five years. That’s what it can look like in seven years, right? Or year seven.” And so, just to see like, “Oh, these are the kinds of questions that are coming up for them. This is how they’re thinking about building out their team, or the struggles, or challenges they have had.” And that helps me to think about how can I kind of safeguard against that, or plan for that, or learn from what they’ve just shared? To me, it’s just been extremely valuable to spend the time learning and sharing with the other women within Leadership Lab. 

 

[00:50:03] Shelli Warren: Well, we adore having you there in the group. And I know that your Insight that you’re bringing just in terms of your law background, your not-for-profit background, this high level of client care that comes with you as well that’s part of the package within Nic, I’m also really excited to see you help guide us through this culturally competent leadership style and really be that guide that will be able to say, “Have you thought about this?” Or I have a client that have similar situation, and here’s how we helped guide her through that. 

 

I mean, all of that type of high-level insight is just so darn valuable when you’re in a small group like that. It really feels comforting to know that there’s experts within the group that really are way ahead of you in certain aspects of the business. And then there’s also things that you’re way ahead of them so that you can help them again. And it’s that whole idea of reciprocity, of just really being able to give and get from that group and that experience. We’re so happy to have you there. 

 

And thank you so much for helping us understand culturally competent leadership. What that really means for us? And please tell us how can others stay connected with you, Nic? People who are looking to join your team. People who are looking to hire you or one of your team members. Or people who are wanting to really get more Nic time through the podcast or through the YouTube channel. Tell us how can people stay connected to you? 

 

[00:51:32] Nic Campbell: Yeah. First, thank you so much, Shelli, for having me on and for the really insightful conversation. I mean, just getting the opportunity to talk more about the way we work, and our work, and just how we’re trying to make sure that we’re showing up with a high level of cultural competence. 

 

If folks would love to be in touch with us, we have a podcast. It’s called the Nonprofit Build Up. We talk about a lot of the topics that we talked about here, really focusing in on how do we build out the infrastructure for brave nonprofits and philanthropies? And questions that are coming up within the capacity building in the nonprofit sector. And we are hiring. And so, I invite you to visit our website, which is buildupadvisory.com. And once you go to buildupadvisory.com, you’ll see the opportunities there. I really encourage you to apply and reach out with any questions that you might have. 

 

And similarly, for organizations, if you are a leader of a non-profit or a philanthropy, one, I want to make sure that you are leading a brave non-profit or philanthropy that’s really important to us, and that you are pushing that status quo and really trying to affect change, right? We’re seriously trying to interrupt cycles of inequity and injustice. And so, if that’s the case, please visit our website and reach out to us. You can shoot us an email as well, which is at hello@buildupadvisory.com. And I look forward to hearing from you.

 

[00:53:02] Shelli Warren: Well, we’re going to have all those links in the show notes. And thank you so much for coming and spending some and quality time with me here, Nic. And I will see you in our next call. 

 

[00:53:11] Nic Campbell: Yes, of course. Thanks so much, Shelli. 

 

[00:53:14] Shelli Warren: Thank you.

 

[OUTRO]

 

[00:53:14] Stef Wong: And that completes part two of this two-part series on defining culturally competent leadership with Nic Campbell. 

 

As we wrap up, if you’re interested in partnering with a law firm that leverages a global network of experienced attorneys with decades of legal training and practical experience and focuses on social impact organizations to serve as an outsourced general counsel and thought partner, then schedule discovery call with the Campbell Law Firm today. 

 

The Campbell Law Firm works with brave nonprofits, philanthropies, philanthropists, ultra-high-net-worth individuals and movements offering high-touch counsel to social impact entrepreneurs and organizations around the world. We would love to hear more about your brave mission to change the world. 

 

[00:53:58] Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. 

 

Keep building bravely. 

 

[END]

 

Read more

The Integral Role of Cultural Competence in Movements with DeAnna Hoskins (RECAST)

Over the next two weeks on the Nonprofit Build Up®, Nic is talking with DeAnna Hoskins, President and CEO of JustLeadership USA also known as JLUSA. DeAnna Hoskins has been at the helm of JLUSA since 2018. A nationally recognized leader and dynamic public speaker, she has been committed to the movement for racial and social justice, working alongside those most impacted by marginalization for over two decades. DeAnna leads from the perspective that collective leadership, advocacy for justice with reinvestment, and bold systems change are only possible when those who are most harmed are provided the tools and resources to demand change. You will not want to miss these episodes.

 

Listen to Part One here:

 

Listen to Part Two here:

Resources:

About DeAnna Hoskins:

DeAnna Hoskins has been at the helm of JLUSA as the President and CEO of JustLeadershipUSA (JLUSA) since 2018. A nationally recognized leader and dynamic public speaker, Ms. Hoskins has been committed to the movement for racial and social justice, working alongside those most impacted by marginalization for over two decades. Ms. Hoskins leads from the perspective that collective leadership, advocacy for justice with reinvestment, and bold systems change are only possible when those who are most harmed are provided the tools and resources to demand change. Her own life experience has been this driving force, having been directly impacted by the system of incarceration and the war on drugs, and with her professional experience, from working on grassroots campaigns to state and federal government. She is inspired to make the world more just with communities across the country, and for her three children – two that have experienced the criminal justice system.

Ms. Hoskins has been a part of JLUSA’s national alumni network since 2016, as a Leading with Conviction Fellow. Prior to taking the helm at JLUSA, Ms. Hoskins was at the Department of Justice where she joined under the Obama Administration. There, she served as a Senior Policy Advisor (Corrections/Reentry) providing national leadership on criminal justice policy, training, and technical assistance and information on best and promising practices. She oversaw the Second Chance Act portfolio and managed cooperative agreements between federal agencies – the Department of Labor’s Clean Slate Clearinghouse, supporting formerly incarcerated people with expunging their records; the National Reentry Resource Center; the National Inventory of Collateral Consequences and Convictions; the National Institute of Corrections Children of Incarcerated Parents initiative; and more. She also served as the Deputy Director of the Federal Interagency Reentry Council. DeAnna is also the 2021 recipient of the 400 Years of African American History Commission Award.

Throughout her career she has been committed to reducing stigma and harm in communities impacted by mass criminalization. Prior to joining the DOJ, Ms. Hoskins was the founding Director of Reentry for Ohio’s Hamilton County Board of County Commissioners where she worked to reduce recidivism by addressing individual and family needs; increased countywide public safety for under-resourced communities of color; reduced correctional spending; and coordinated social services to serve populations at risk that were impacted by decades of generational disinvestment and deprived of first chances. She has worked in local neighborhoods in Cincinnati and at the Indiana Department of Corrections on improving conditions and treatment of incarcerated people.

Ms. Hoskins is originally from Cincinnati, Ohio and holds a Master’s Degree in Criminal Justice from the University of Cincinnati and a Bachelors of Social Work from the College of Mount St. Joseph. She is a Licensed Clinical Addictions Counselor, a certified Workforce Development Specialist trainer for formerly incarcerated people, a Peer Recovery Coach, and is trained as a Community Health Worker.

 

Read podcast transcription below:

Part One

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up podcast, and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Katy Thompson: Hi, everyone. It’s Katie, Build Up’s Manager of Global Operations. This week on the Nonprofit Build Up, Nic is talking with DeAnna Hoskins, President and CEO of JustLeadershipUSA, also known as JLUSA. JLUSA’s vision is to be a national platform, a go-to resource for people directly impacted by systemic racism and oppression to use as they hone and grow leadership skills needed to affect policy reforms that dismantle systemic oppression and build thriving, sustainable, and healthy communities. 

Katy Thompson: DeAnna Hoskins has been at the helm of JLUSA since 2018. A nationally recognized leader and dynamic public speaker, DeAnna has been committed to the movement for racial and social justice, working alongside those impacted by marginalization for over two decades. DeAnna leads from the perspective that collective leadership, advocacy for justice with reinvestment, and bold systems change are only possible when those who are most harmed are provided the tools and resources to demand change. 

Katy Thompson: Her own life experience has been this driving force, having been directly impacted by the system of incarceration and the war on drugs and with her professional experience from working on grassroots campaigns to state and federal government. She is inspired to make the world more just with communities across the country and for her three children, two that have experienced the criminal justice system. We could go on forever about her accomplishments, leadership, and awards. But with that, here is Nic’s conversation with DeAnna Hoskins.

Nic Campbell: Hi, DeAnna. Welcome to the Nonprofit Build Up.

DeAnna Hoskins: Thank you, Nic. I’m excited to be here.

Nic Campbell: Me too. I think it’s going to be an amazing conversation. And to get us started, can you tell us about JustLeadership USA, your role there, and what is JLUSA’s immediate priority?

DeAnna Hoskins: Yes. So my position with JustLeadershipUSA as president CEO, JustLeadership was founded in 2014, at the absence of the voices of directly impacted people in the policy conversation around issues impacting them in their communities. So JustLeadership’s mission and focus is to decarcerate the US abut also utilizing those voices and investing in the leadership of formerly incarcerated directly impacted individuals from oppressed and marginalized communities, to educate them on policies that are creating a hindrance, but also to elevate their voice and empower them to utilize those voice in those spaces that they have actually been marginalized and kept out of.

Nic Campbell: When you say decarcerate the US, talk to me about what that looks like. What does your vision look like, and how do you go about doing that?

DeAnna Hoskins: Thank you. So we know that the majority of the over sentencing has come through mandatory minimum policies. We also know – Let’s not be blind to the fact that racial disparities even exist in some of those spaces, and a lot of those policies were created during the war on drugs for communities that were definitely impacted those excessive sentence. 

DeAnna Hoskins: So empowering people to understand the policies that are leading up to the mass incarceration, underutilization of community alternatives and alternatives to incarceration and also bail reform of people should have their constitutional right to actually have bail set at their ability to pay, and we should not be criminalizing people who are poor or who live in poverty, which again we know, when we look at the number of individuals, we can’t get past the racial disparities that we see. 

DeAnna Hoskins: So when we talk about decarceration, there’s a magnitude of things. But also, Nic, I think it’s important that if we had more investment in our community resources, that gives people access to services that become the foundation of some of the things. What I like to say is our racist policies and hindrance into things such as education, health care, mental health, substance abuse, becomes the filter down into the catch basin of the criminal justice system. So while you were talking about decarceration, our focus may not always be on the criminal justice system. It may be on those other systems that have policies and barriers that filter into the criminal justice system.

Nic Campbell: That, to me, resonates so much because we talk a lot about systemic change. When you’re talking about decarcerating the US, I think a lot of people might think, “Okay. Well, what does that look like in terms of prisons and decarceration?” But what you’re seeing is, actually, it starting way before then. It’s about the policies, the lack of investment in certain communities, and the resources that are allocated to those communities. So that resonates so much to me, and I appreciate the framing. You also talked about investing in leadership. So I want to hear a little bit more about how you are taking that vision that you just articulated and now saying, “Okay. As part of our mission, we are going to invest in the leadership of formerly incarcerated people.”

DeAnna Hoskins: One of the things that we have to be aware of is that in all other sectors, whether it’s mental health, education, substance abuse, the system has utilized people with lived experience to help drive policies and what the needs are but has been very reluctant when it comes to the criminal justice system of actually engaging those with lived experience as the experts in the field to actually strategize and look at how policies impact. 

DeAnna Hoskins: A good example of that is the ‘94 Crime Bill. The ‘94 Crime Bill was a good policy on paper. It was the solution to a problem. Crack epidemic was that as high. Violence was coming out of that. So on paper, it looks like the perfect solution. But in implementation, nobody realized how it was going to devastate black communities, how it was going to over incarcerate people, how it was going to cause so much trauma, so many empty households, and families torn apart. That now, we’re trying to piecemeal it back together to say, “Hey, we made a mistake.” But that’s because who voice was at the table to talk about how that was going to play out in our communities. 

DeAnna Hoskins: Another good example is when we talk about risk assessment tools, anything around criminal justice reform, investing in leadership, that missing voice. You don’t know how risk assessments are going to play out in communities because black communities are over policed. I always like to use the example my child could steal my car. Somebody phones the same police department but a higher economic community, their child steals their car. Both of us call the police. Both of our children are caught with the car. My colleague’s child, they parked her car. They take her child to the police station and call her to come get them.

DeAnna Hoskins: My car is impounded. My child goes to juvenile hall, has a court date. Both of them then commit an adult crime at the same age, same crime. This risk assessment tool is going to ask, how many interactions have you had with police? How many probation violations? How many missed court hearings did you have without taking into consideration? Simply because black communities are over policed and over surveillanced, my child’s interaction with the juvenile system at that time is going to count as a point against him when he gets to prison, which now puts him in another higher class of at risk when people look at him around returning to court.

DeAnna Hoskins: Actually, what is his benefit to the community to stay – his stabilization in the community? Did he complete high school? Or does he have a GED? All of those things go against them. But nobody was sitting at the table to say, “Hey, you guys are relying on these risk assessments,” which now 20 years later, even the scientists who created them are coming back saying, “These risk assessments have racial bias built into them, simply how things play out in the community.” 

DeAnna Hoskins: That missing voice is actually led to the situation we’re in, whereas someone who was impacted by the system, who’s been a product being impacted by risk assessment tools, different things can utilize that voice of how things play out in our community. Typically, policy makers are not from our community. They’ve never lived in our community, and they actually don’t have the privilege of having been impacted by some things. So in criminal justice, that missing voice of formerly incarcerated, directly impacted has led to the misrepresentation of what policies can do and how they impact our community. So it’s very important to not only have that voice at the table. We’re starting to see the need for those voices to leave those conversations.

Nic Campbell: I see so many analogies to what you describe to what is happening quite frequently in the sector. So when you’re talking about policies that are being put together by decision makers who look nothing alike or not from the communities that will be impacted by the same policies, and there’s no one from the community that’s sitting in that room at that table and definitely not in that decision making space, right? 

Nic Campbell: So when you’re talking about leaving that conversation so that, again, you can talk about what decisions get made, what policies come out of it, and how that impact will then sort of reverberate throughout that community, it all makes sense to me, and it makes me think about grantmaking and the sorts of decisions that are happening in rooms with folks that maybe they’re well-intentioned, but they are not from the communities that they’re serving, but they think they know what’s best. 

Nic Campbell: No one from that community is in the room. Their voices are not being heard. They’re definitely not leading the conversation. So when I think about that analogy, and I know that you are doing good work at JustLeadership, I’d love to hear how you are thinking about that grantmaking space. Based on exactly what you described, how are you making sure that the voices of formerly incarcerated people are at that table, leading the conversation, part of the decision making? What are you seeing now, and how do we make that shift so that we can make sure that that’s happening in the grantmaking space as well?

DeAnna Hoskins: So it’s kind of twofolds. So there’s a fold of JustLeadership being intentional in our investment in people. Part of the saying of JustLeadership was built on the premises that are found or use this cliché of those closest to the problem are closest to the solution, but typically furthest from resource and power to do anything about it, right? How does JustLeadership in some of its privileged spaces that it sits, makes those introductions between our leaders and philanthropists. 

DeAnna Hoskins:But also not only that, ensuring that people see formerly incarcerated and directly impacted people for the experts. They are we have people with PhDs. We have people who are attorneys. We have individuals who have been impacted by the system and actually call a philanthropy out. Yet you’re supporting and funding projects of where the employer should hire more, or other people should be placing us in leadership. But you have failed to do so yourself, right? 

DeAnna Hoskins: I think there’s one philanthropist that’s making a very intentional role at putting directly impacted people in position of grantmaking. But we’re still not sitting on our foundation boards that actually vote on it, right? Also, ensuring that your program managers are culturally aware and culturally competent because, let’s be honest, as the President CEO who has to fundraise, I run into racial disparities and oppression, even in philanthropy. If I’m not willing to tap dance or allow people to talk to me in a certain way, I’ve been denied funding, and I’ve actually outright refused some funding from certain funders because you can’t talk to me a certain kind of way. 

DeAnna Hoskins: Does that hinder my operations? Sure, it does. It forces me to have to think of fundraising in a different strategy. It forces me to sometimes really evaluate what I’m walking away from because it’s not just about me and the organization. I have a staff, a team of 25. That’s 25 families that are going to be impacted by my inability to raise the funds. So for me, it was becoming very aware of how to diversify my funding, that I’m not the majority reliant on foundations and philanthropy. 

DeAnna Hoskins: That I am tapping into corporate America, but that I am really building out a robust individual donor base because that is the most sustainable element, where people believe in your mission. You don’t have to tap dance. You don’t have to sing a song to them. It doesn’t matter who’s in their boardroom because it’s the individual making the decision. But philanthropy, we’re seeing some slight movement of hiring people, but yet seeing the mega bold move to put people in positions of power to be the decision makers.

Nic Campbell: What you’re saying is making me think about accountability, and I have a set of questions that I want to raise with you about how do we hold folks accountable. What does that look like? But before I get to those, you talked about cultural competence, and I want to hear how you are thinking about cultural competence in this space, in the work that we’re doing. What does it look like to have a culturally competent program officer, for example, or a program person within a grantmaker that is then engaging with an organization? What does it look like? What doesn’t it look like? I just love to hear that. I hear that term thrown out a lot, and I think just level setting and saying, “This is what it looks like, and this is how it doesn’t look,” would be really helpful.

DeAnna Hoskins: When you talk about it in a level of philanthropy, is the person knowing where they have an understanding, right? What’s impacting communities and who they need to utilize and not creating barriers for the individuals that are trying to impact that community. But when I talk about cultural competence, it’s a true understanding of, one, for self, where my limitations lie, or where I don’t have an understanding, but also respecting the fact that the individual has experienced that, and that my questioning, my drive, or my thoughts of where it should go, possibly, as a white woman, plays no role in this conversation around funding. 

DeAnna Hoskins: How do I give space and respect to what communities are experiencing by actually understanding the strategy that is coming from this grantee that is asking me for this money, but also understanding where my [inaudible 00:15:53] abilities are, and I’m not going to inflict any more harm on this person? One, because we are formerly incarcerated, we still have the trauma of our past we’re trying to deal with. But then we walk into this space, where we’re challenged, especially as a black woman, where we’re challenged all the times and can’t nearly get away with showing up half in our work or being put through the wringer by certain funders, simply because of what their belief of what should happen, because of what possibly a black male had done later. 

DeAnna Hoskins: Just understanding all of those dynamics and the power that they bring as a program manager, and what we’re starting to see is they’re leveraging that power like slave masters. You will tap dance to get this funding, and it’s like you have to make a conscious decision. Do I tap dance to get it to pay for these 25 families that are on my team? Or do I try to walk away and go seek out a new funding source, but also exposing it and taking the chances? I think, for me, it has been a ladder. I expose it, and I know I’m chancy, never getting funding. There are some other funders who are not going to appreciate me calling other funders out, are going to walk away from us. But when do we get through change, and when do we as black women really get true respect?

Nic Campbell: I love that so much. It makes me think about approaching this as a systemic issue and actually not seeing it as a one off, right? So when we talk about, yes, this is “bad behavior,” like it’s systemic. So what do you do? In that instance, you call it out. As you mentioned, you say that’s actually not okay, and it shouldn’t be on a grantee to have to say that or do that. It should be on other funders saying that’s not okay. 

Nic Campbell: Because the way that we’re setting up this system of funding of support, of resource provision is this way. We want it to be equitable. We want it to be fair. We want it to be just, as opposed to seeing the behavior, not calling it out, and letting it stand. I think like when you talk about cultural competence, what resonates with me a lot is what I’m hearing you say is you can’t be culturally competent and be in a vacuum, right? You have to be engaged with a community that you’re working with and problem solving alongside of. You can think to yourself, “Well, I have the solution to this thing, and so you have to listen to me.” It’s like, “No, we’re working on this together, and I’m providing resources so that we can get to the same goal.” 

Nic Campbell: The last piece is just being self-aware and stepping in and saying with a lot of humility, “I don’t know everything, and I’m here to learn as well.” So I think like just looking at it, like you said, just taking a step back and saying what does this system look like? How can I step into it in a good way?

DeAnna Hoskins: You said something very important too, Nic. How do I, as part of the ecosystem of philanthropy, call it out and have true conversation amongst my other funding colleagues of, we should not be showing up like this because we are actually entrenching more harm than our money can ever do good.

Nic Campbell: While we’re talking about that, how do you hold grantmakers accountable, and what does that look like? So we just talked. We have a web series that we do call Fast Build Fridays, and we raise that question. How do you hold a grantmaker accountable and why you should hold them accountable? So I’d love to hear your thoughts on accountability and grantmaking.

DeAnna Hoskins: I’ll just speak from my perspective. I think I have a reputation and a history of just being direct and to the point. After a few encounters with philanthropists that I called out, and I shared it with their colleagues who are like, “Oh, wait a minute. So you have this reputation,” which it kind of puts people off, but it also demands a level of respect. So funders approach you different, but I think we have to start calling it out without the fear of not getting funded and as organizational grantees supporting chatter. 

DeAnna Hoskins: Let’s be honest. The money they’re given us is crumbs. Let’s just be honest. It’s not like people are giving – It’s a lot of money to us who have never had a lot of funding in our organizations. But to the families and the philanthropists, what they give out to us as directly impacted people, nonprofits, and grassroots is some bare minimum, right? Enough to write off that they gave it away, right? So that’s what I talked about, using that power almost as a slave master of this funding, because we have this so limited to the pool of philanthropy. We don’t know, and I’m just learning that there’s this whole world of philanthropy that has not been touched. When you’re about a single issue, what I realized we’re all swimming in the same pool with the same funders. So we’re in competition with each other. 

DeAnna Hoskins: So if you say, “Hey, this philanthropist really disrespected me in their conversation, and I don’t want to take any funding,” it’s real hard to tell other people don’t take funding as well, so we can demonstrate and show because they haven’t received funding before. Then the philanthropy or the program manager definitely wants to double what they give other people, so they don’t join your cause, and it appears that you’re out there by yourself. But you have to remain vigilant. You have to remain in that space and demand it. But I think we, as black organizations led by directly impacted people, smaller nonprofits, have been so underfunded, underinvested in, and unknowledgeable about the real pool of funding that is out there and open to us. 

DeAnna Hoskins: That comes with partnering with seasoned vets who understand the philanthropy world, who understands the corporate America world, how to build up individual donors. We were late to the game where Goodwill, Salvation Army’s ACOUs have been around for years. Guess what? They built that up. They built that individual membership base up because they understood the knowledge, and they had a team to actually focus on it. We’re just getting into that playground, and we’ve never been given that blueprint, and they damn sure ain’t going to share it with us.

Nic Campbell: Mic drop, right? I think that’s what happens at that point. I completely hear you, and I think that what’s interesting is that a lot of this has been perpetuated by grantmakers, right? So when we think about the inability to say I can’t raise my hand and call out behavior because I’ve actually been building my organization according to this grantmaker’s vision, and now I do have another 15, 20 people to support. Whereas before, maybe I wouldn’t have grown as quickly or have that same vision. 

Nic Campbell: But now, I’m tethered to it, and they’re also my largest funder. So how can I raise my hand and say I need to call you out? I think it’s a difficult position to be in, and it’s actually created by the very system that we know as philanthropy. So just even like acknowledging that piece and then, like you said, taking that stand I think is really brave to do, right. But that’s really about accountability. So while we’re on the topic, though, DeAnna, what do you think that philanthropies, funders could be doing better or they should be doing less of, and what do you think that they’re doing well?

DeAnna Hoskins: Thank you. So I want to start with less of, and I think less of trying to drive our mission or our movement. They’re in the driver’s seat of what should occur to the point where you’re even seeing what I call new money philanthropy create the programs that grassroot organizations are doing it in house in order not to support certain organizations that are led by. 

DeAnna Hoskins: I’ll give an example. We do a training. We invest in the leadership of formerly incarcerated. We’ve created a C-suite of curriculum as well. What we’re starting to see as funders are creating leadership training for formerly incarcerated, like within their house. People always say, “Well, what’s so special about JustLeadership?” We’re the only organization founded by and operated by formerly incarcerated people with lived experience. 

DeAnna Hoskins: What we’re seeing in philanthropy is the traditional. We see this as the carrot of the day. We see this as the moment, and part of our charity is we want to lead this initiative. You guys shouldn’t have this bright idea. I tell people, it’s a compliment that they’re copying it because it shows we had a bright idea. But what happens is they come in, and they exploit the movement when they see organizations led by black people, organizations led by people from oppressed communities having movement, having a probability to be a premier organization around what they do. 

DeAnna Hoskins: Instead of funding and supporting that organizations to grow its capacity, we’re going to replicate it and pull all our money into here. So that’s what they have to start doing less of, trying to control the movement, telling the movement what to do, and coopting the movement as well, which is what white people have done to black people over the years. What they have to do more of is getting okay with funding the movement and getting out away. Funding the movement and getting out the way. More of general operating support, I think, because a lot of funders also restrict their funding to certain activities. 

DeAnna Hoskins: When you start talking about organizing an advocacy, campaigns change. You might fund me for two years, And six months into the campaign, there’s been a drastic change. We saw that with COVID, right? Because funds were restricted to campaigns, and you can no longer be in those activities, funders had to switch and approve those funds to go to general operating. Supporting general operating of smaller organizations allow for sustainability. 

DeAnna Hoskins: I’m going to be honest, and I know I shouldn’t be sharing. But I think who really does this really well, who invest in sustainability of the organization, who allows for the organization to invest in future building, to invest in capacity building is the Ford Foundation. They’ve been very open about that, very transparent, and basically asking you as the grantee, how do you want to split the money. We want to give you this grant. What are some of your needs? So not telling us what to do with the funding but asking us so that it can be approved through their process of I need funds for future investment, right? I need funds to move towards sustainability and investment and capacity building, and then being very open to utilizing their funds around stabilizing the nonprofit because they believe in the mission, and they believe you should exist. 

DeAnna Hoskins: So if they can help you stabilize, to actually grow, that is how they’re investing because they believe in a mission. I think that’s where philanthropy has to go. Stop believing in the activities and believe in the mission of the organization. That’s what you invest in of whatever the mission and the goal. I was reading yesterday. I’ve been doing trainings around board development. Just when you read the definition of why nonprofits are actually built, they’re built for a purpose. People create nonprofits for purpose, and the purpose is usually to change the trajectory of something that’s happening to a certain population or certain communities, right? So if you believe in my purpose and my mission, that’s what you should be funding, not saying what are the activities you’re doing within that because the activities are going to change, because my ultimate goal is to get in service on my mission. 

DeAnna Hoskins: I think stop focusing on activities and focus on the mission and the drive of the organization, and provide the general support this needed to stabilize that so that they can grow and continue on that mission.

Nic Campbell: That makes a lot of sense. Like you said, fund and get out of the way and then just share an example of this is how it’s done. When you were talking about that process, it just, again, made me think about cultural competence. The exact same conversation we’re having around like having that cultural competence, stepping in, and saying, “You’re the expert here. I just want to make sure that we’re problem solving alongside each other, and we’re learning from each other.” So when you were describing it, I just thought like this is exactly the kind of environment that we want to find ourselves in as grantees.

Katy Thompson: That concludes part one of DeAnna and Nic’s conversation. Stay tuned for next week for part two.

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Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week, as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

Part Two

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Nic Campbell: You’re listening to the Nonprofit Build Up Podcast. I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with non-profits and philanthropies and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Katy Thompson: Hi, everyone. It’s Kat, Build Up’s manager of global operations. This week on the Nonprofit Build Up, Nic is continuing the conversation with DeAnna Hoskins, President and CEO of JustLeadershipUSA, also known as JLUSA. You can jump back to part one of our conversation to learn more about DeAnna’s expertise, passion, and major accomplishments and JLUSA’s work. But with that, let’s dive into the second part of Nic’s conversation with DeAnna.

Nic Campbell: Then we want to find ourselves in as grantees. I really liked when you were saying, stop focusing on activities and start focusing on the mission, like you’re investing in this organization. You use that word invest. I think it’s really important, because that’s what it is like. Are you investing in this organization’s vision and mission? Because if so, you show up a very different way.

DeAnna Hoskins: Different way.

Nic Campbell: Right. It’s about this partnership that you have, this relationship that you’re building. That’s when you’re investing. When you’re funding something, you show up that way. What is the deliverable? Did you get it done? No. Then you better get it done.

DeAnna Hoskins: How many people did you serve?

Nic Campbell: Exactly.

DeAnna Hoskins: There’s this one practice that I’m starting to see and I’ve been really sharing with organization leaders who are family organizations where – I don’t even want to call them philanthropy, billionaires are wanting to invest, dropping a million dollars, which is nothing to this billionaire. It’s a B. He’s dropping an M, right? But I’m going to invest this $1 million a year for the next five years in your organization. Well, you’re a grassroots. You barely been able to operate off of $100,000. Here’s this person committing a million for the next five, but there’s one caveat. I’m going to put somebody for my organization on your board. I’ve been sharing, I was like, capitalist wash their money. People who want to make a profit wash their money. That is not a donation. That is how do I benefit from this contribution into this organization that I can build off of. An example is a housing program where it happened.

DeAnna Hoskins: Now, what we’re seeing is that billionaire is now convinced them, you should expand across the country. Matter of fact, when you expand across the country. I know about houses that you got to live in, and you’ll just pay my company rent. He got his million dollars back and more, he ain’t gave you nothing. He just got his million, because it’s a real estate investment for him now. That was the plan to see what is the strategy, what is the concept, how can I capitalize and multiply also this million-dollar investment that I’m calling it, but I’m going to watch my money, because I need to see where the opportunity lies for me not the opportunity for the organization. I’m watching them build brand new constructive housing, calling them safe housing, but the landlord is the billionaire’s company that the organization has to pay rent to.

Nic Campbell: Yeah. It’s bringing up for me, and I see it a lot just inappropriate tool. People create tools and saying, “But we’re giving it in the sort of space of philanthropy, but we’re trying a different approach.” So you’ll hear different things. “This is an innovative approach. This is a different approach.” It’s not the status quo. Whatever it is, but acknowledging like this is a completely different tool. Then, just not also acknowledging, it’s also the wrong tool, or it may be the wrong tool to actually get at where we’re going. I think just flagging it is just so – it’s critical.

DeAnna Hoskins: Yeah, because I always say, with the donation, would I have preferred the million dollars or would I have preferred you say, “I would like to ask somebody on your board to help look at your concept, so that we can help you grow, and we’ll build the houses and donate them to you.” Now, that’s the real investment in our mission and belief in our system. Not, “I’m going to build the houses so that I can benefit as the developer and the owner of that property to multiply my portfolio.”

Nic Campbell: Right. Because I think you can be innovative in this space, and we’re not saying that you can. You can bring in a different tool, and I definitely encourage that because I think the way that we’re working, it can be concerning and it’s clunky. We’re not saying you shouldn’t be innovative. It’s about, again, stepping in with that cultural competence, the ability to listen, understand where you’re stepping into, what you’re actually trying to do, and having that dialogue and saying, “This is what we’re trying to get to where you trying to go, seeing great matches, and then finding a way to implement that tool.” DeAnna, if we look at it the other way, talked a lot about grant makers and funders, and what they should be doing more of less of. What about grantees? What about nonprofit organizations that are recipients of the funding? What should they be doing less of and what should they be doing more of?

DeAnna Hoskins: I think as grantees, we should be doing more education to ourselves of how this process works. We should be doing more research around prior movements. I always say, if you don’t know your history, you’re subject to repeat the history. One of the things that we’re seeing in the movement around formerly incarcerated, the movement around liberation is, if you make too much noise – I always say, if somebody’s making noise, and they go quiet, just look at, did they get large donations. Typically, in the past movements, but understanding that the donations come with something. How do we stand in that era that we’re still going to keep our voice? You’re not buying my voice; you’re not buying my silence.

DeAnna Hoskins: Same things are still going on like Black Lives Matter, but I’m like, nothing has changed, but I haven’t heard from you all. Nothing has changed, but I haven’t heard from you in this moment. I do believe they are doing some work. I believe they’re strategizing. But also, we as a country haven’t heard from you. You got everybody excited, and now, you kind of went radio silence on us. But how do we keep that momentum of – when we raise it, we get raised to a conscious level, we get investments. How do we keep going? I say, “Oh, I’m well financed right now” or different things. How do we keep that momentum going? Stand vigilant, and stand true, and staying authentic to why we were even created, and why we did it. We have to stand in that and being bold about it. 

DeAnna Hoskins: What I would love to see grantees do is understand the process of growing, and not just get comfortable with whatever they get. That if you truly believe in your mission of your organization, and it’s going to impact people. How do we continue to grow? The worst thing I hate is when grassroots organizations come up doing really good work, connecting with the community, changing people’s lives in the community. Then all of a sudden, they disappear, or they get swallowed up by the big nonprofits who see, “Oh, this work is going really well. We want to take it over or we want to exploit it. Then funders stop funding the grassroots because they don’t have the capacity to serve more and the larger nonprofits do. Then what traditionally happens, the larger nonprofit doesn’t have the real touch to proximity in the community that the grassroots have.

DeAnna Hoskins: Allowing funders are allowing our organizations to be controlled by the dollar. I know we need them to operate, but it can’t be controlled. We have to be able to get the courage to say, “We’re not going to do that” or “We’re not going to take that.” You don’t get to treat us this way. You don’t get to co-opt us. Sticking together. What I wish they would do more of is collaboration. Everyone, there’s enough funds out here for everyone. There are enough people to serve, enough communities to address. But we have to be collaborative and not in competition. I actually think funders keep us in competition with unlimited funds, but that’s also being limited to the pool of funding that’s funding your topic. Understanding collaboration allows for knowledge sharing of where other funds are. I always like to use the analogy. It’s a shame to go to an amusement park and only ride the roller coaster, because that’s all you know. You miss the true enjoyment of the whole amusement park and that’s how the funding world is.

DeAnna Hoskins: We get on one roller coaster, everybody’s in line to get on that roller coaster. We’re in competition to get on the roller coaster, when there’s a myriad of other funding. But because we’ve limited ourselves to say, I’m criminal justice reform and not understanding that criminal justice is a symptom of the racial disparities. So no, I’m not focused on criminal justice reform. I’m focused on racial disparities and eradicating racism within a system that are filtering into the criminal justice system. I just opened up my pool of funding to much more of the amusement park than everybody else who stand on the roller coaster.

Nic Campbell: Yeah, I really liked it, you’re focusing in on collaboration. Because I would say from where I sit, that’s needed a lot more. I do agree that it’s hard sometimes to collaborate in a system that is not set up to be collaborative, even though we say that it is. I understand the challenges, but I agree, I think that collaboration would – it would magnify so much impact within communities that actually really need it.

DeAnna Hoskins: I think it goes back to that old saying, there’s power in numbers. If you built the power through the collaboration, and understanding that we’re really not in competition. I always try to tell people collaborating, brightens the pot. It may seem like we’re in competition for the funding, but in a collaborative mode, we have access to more, and we can demand more. Because right now, even the policy changes, the fundings we’re asking for are crumbs. It’s just so bare minimum. It is so bare minimum, Nic. That I sit back some days, and I’m like – I used to work at the post office years ago, and I’m like, “You know, processing mail was not that bad.” When I think about my great, great, great grandkids probably are still going to be fighting this fight, because we’re asking for crumbs. One, because we don’t know our history, so everybody’s recreating the wheel. It’s like, “Dude, we’re so past that.” How do we take what has already been done by our forefathers, the people’s shoulders we stand on, when people – we talk about standing on the shoulders of other advocates, they did some work. How do we take the work they’ve done and build upon it, instead of trying to always start from scratch. We’re always building a new wheel and I’m like, there was some pieces of that wheel we could have brought it with us that would have had us way ahead of the game.

Nic Campbell: I’m going to ask a big follow-up question, DeAnna. Because when you started to explain that point, it made me think about how, “Huh? Okay.” Let’s say I am a leader of a grassroots organization. I’m sitting. I’m part of a group of other nonprofit leaders. We just talked about collaboration, we just talked about – look, we’re getting just small amounts of money compared to the kind of change that we want to have and want to make sure that we’re supporting. What do we do next? What does that next step look like? If we are we’re operating the way we are, we just describe that. But we know where we want to go, we know the kind of change you want to see within the sector as well. What do we do next?

DeAnna Hoskins: Thank you for that, because this is a conversation that I’m having with some real communities right now and it’s around the entry employment. The conversation is, organizations are doing great work around this. We get minimum dollars, and that’s because a lot of the organizations, the smaller ones don’t know how to advocate for the Federal allocations that are coming into their state of how it should be dispersed in their communities. But the larger nonprofits know, that’s why they’re getting all the money, and they know how to advocate. Bringing that collaborative effort together, one, gives us the opportunity to be educated and build power, that we now become a force that actually can advocate on our state level of how those federal dollars are coming into our state and how they’re allocated amongst our community, and how the larger nonprofits that’s been swallowing it up don’t really have access and proximity to the people you’re trying to serve. But as a collaborative, we do, right? How does the collaborative put in that grant application? But also, when you build those collaboratives, you build power. You now become a voice in that community that can talk to your elected officials that are speaking for your community, you’re advocating for the people most marginalized, to actually bring them to the forefront to speak again, which is why it goes back to the original question. Have the people who are directly impacted to be a part of that conversation of how money comes into our communities.

DeAnna Hoskins: You now have become a force up against that one nonprofit who’s this – and typically, is one to two nonprofits in every jurisdiction that has money. Monopolize the funding, federal funding that comes into the state, it is so much money that comes into states from federal government around workforce, labor force, workforce, investment boards, job trainings, housing. People haven’t even tapped into the DLT, but the huge nonprofits that do reentry employment, they know DLT. If they’re building infrastructure, new roads, new sewer in your area, those are federal DLT dollars. Actually, your section three in your area with hood states that any federal dollars that come into your jurisdiction has to have a 35% workforce from the most marginalized communities. But because we don’t know that or we haven’t built the collaborative to even hold the county government accountable, and how these contracts come out, our people are missing the boat on opportunities of economic mobility.

Nic Campbell: That’s really powerful, because it makes me think of this sort of cooperative model that could exist within the nonprofit sector. Formalizing that collaboration, and being really clear about – these are the organizations that we are formally collaborating with. When you think about the ecosystem, it’s like, you know all the different players, but how do we actually collaborate together? What does that look like, and just being – stepping forward with a more cooperative type of bend. That’s what it makes me think about.

DeAnna Hoskins: I’ve been thinking, it’s funny because I use analogies for everything. I had created this concept of checkers, backgammon, and chess. Checkers is the real quick game. Is the real – you move your pieces really quick. Backgammon, you have to line everything up. The chess is a strategy move. You move on strategy, you do it. If you’re thinking about building collaborations and coalitions, what is the checkers game that gets everybody into the room, and that’s the education about the funding, that’s the education about opportunities that lie within their jurisdiction. Using the funding opportunity and education as the character to get them in a room. Now, once they’re in the room, and you’re talking about this funding, you’re moving to backgammon to, how do we align to advocate at our state level that this funding needs to come in, but we advocate and align as a collective that we show power. 

DeAnna Hoskins: Then within that, are there federal legislation rules around the authorization definitions that need to change so that our communities are more inclusive, and intentionally defined as recipients of this funding. I’ll use an example, dislocated worker. Jurisdictions classify dislocated worker the way they want to. My argument, every person in prison is actually working at the prison. You work, most people, especially if you served a long amount of time, you might work in a brake shop, you may work on the yard, you may work in the kitchen, you may work in [inaudible 00:17:10]. When you get discharged from prison, you no longer have that income coming in. You have to find new income. You are really a dislocated worker, that could utilize the training and opportunities through the Workforce Investment Act funds that come into your state. But strategically, those localities do not define that or define those individuals as qualifying.

DeAnna Hoskins: You have to have been laid off from your job in the public sector some type of way. Department of Corrections are public sectors. They released me, I was laid off. I need to be able to have access. Same thing with housing. Obama administration defined the definition of homelessness as leaving an overcrowded facility, jail, and prison all day. Jurisdictions have the discretion. They say, “No. That just means shelters. That doesn’t mean prison, which means a person doesn’t qualify for those houses subsidies.” Who’s more in need of those houses’ subsidies for sustainability and self-sufficiency than a person being recently released from incarceration?

Nic Campbell: Yeah. That kind of information sharing, knowledge sharing that unless you were in this kind of collaborative structure likely wouldn’t have access to it because you’re in your own vacuum doing your own thing. Just a reminder to have those conversations, and be deliberate about it. Because you’re all working towards this common goal. Lots of folks in that ecosystem know lots more than you do. Back to this point, right? This space is being culturally competent, understanding that you’re not, don’t go in there thinking you’re the smartest person in the room, because the possibilities that come back from that.

DeAnna Hoskins: I think it’s very important to just – we throw this word around in community together. I’d be like, we are not in the community, because we don’t even know what’s growing in the community. We don’t even know what’s all accessible in the community. Being in a community is totally different than being in collaboration with each other.

Nic Campbell: Yeah. I think that just when we think about – somebody might say, “Well, what comes next? What could I do? We’ve said it, right? If you’re listening to this, the next thing you should think about is, who do I work closely with, what organizations are in our space or our area that we’re working, and who’s working alongside the same communities that we’re working alongside. It may not be in the same area, but again, shared goals. Taking that approach and saying, “Let’s have a conversation. What does collaboration look like? What does this cooperative model look like?” I think is a really good start for folks.

DeAnna Hoskins: It’s just having that collaboration to build the power. But then like you said, Nic, the various sectors, those become subcommittees all for the collaboration. There’s a Housing Committee, there’s a Substance Abuse Committee. There’s a direct service provider. Everybody has a subcommittee. Even when funding opportunities come, the collaboration say, “Who is the best person that actually go after this funding? Is it the Housing Committee because it’s around housing?” Then, “Who’s the most stable organization that can actually be the main grantor, but everybody else in the committee is a sub grantor on a grant?” Now, the money has been expanded, because the huge nonprofit who has the capabilities of a federal grant, and the mechanism can make you a sub grantee to access funds you never had access to.

Nic Campbell: In that same structure, you are building on your strengths, your safe gardening for your challenge areas within your organization. Because now, there’s a group of organizations working together.

DeAnna Hoskins: You’re growing in your knowledge base of how to expand or sustain your organization.

Nic Campbell: You’re learning. We’re talking about that kind of structure and that kind of collaboration. It makes me think about infrastructure. How do you think about infrastructure at JustLeadership when we’re talking about this kind of cooperative structure as well? When I say infrastructure, I mean, the boards, governance. How are we building out that structure? How are we looking at receiving grant award? What does that entire process look like? If you’re making grants, then how are you making sure that that grant making is reflective of your organizational values? Just how you are set up in terms of your team as well? Do they understand their roles and responsibilities? I’d love to hear how you all are thinking about infrastructure, that kind of emphasis that you put on it, if at all? What would be required when we’re talking about this collaborative approach with nonprofits?

DeAnna Hoskins: Thank you for that. I want to start with the board because I think people think, “Okay. This is the board that I started. It’s the founding board.” But I think boards have to be adjusted based on the growth of the organization and the stage where the organization is. I just literally created a document around how I think about a board of, how do you reset a board, how do you renew a board and then how do you reinvigorate a board? Coming into the organization, I came on the foot, the foundation of a founder, which was a founding board. A founding board has very different purposes than an actual operational board. Typically, your founding board is really helping you get the prestige and acknowledgement you need, introducing you to people, helping you get some funding, secure funding. It’s less about governance at that time.

DeAnna Hoskins: Well then, you move into this growth spurt. You got the funding, you got these protocols, you now – you’re hiring staff. You went from this one person with a vision, now you have staff, you got benefits, you got HR roles. How do I keep accountable of the actual funding that I’m getting? What are the finances of the organization? So it’s time to revisit the board structure, because, does that founding board have the expertise that I need for this growth spurt? Do I need to change my bylaws to expand my board? Because at the time, I just thought I needed three members to get me incorporated, right? Do I need to expand my board? When I expand my board, am I being deliberate around diversity, equity, and inclusion of who’s on my board, who’s represented, what sectors are represented, what expertise is needed on my board to help me? 

DeAnna Hoskins: But then, that also goes down into the capacity of my organization and my team. What you’ll see, what I’ve seen in my experience is all I can share. The team I needed that when it was a founding organization, and the founder or the president is out doing all the speaking, doing all the fundraising. I’ve now grown. I need a development chief development officer. Now, we’re bringing in this funding, I need the CFO to handle that. Who’s my third-party financial management? Who’s handling HR to make sure I’m in compliance. Now, I’m relying on not only the expertise in-house, but some contracting with experts outside who do this as well, but it’s being cognizant of my growth spurt and being deliberate. I’m no longer able to function on a QuickBooks spreadsheet. We have grown. But understanding, and knowing when I’ve reached that capacity, but also, “Is my board accountable for their responsibility of fiscal health and governance of this organization?” Making sure I’m being deliberate around board development, so some of my board members who may not be really versed in that actually have access to the board development to understand it, but also putting some seasoned people on my board who understands it as well so that it actually can mature and you’re having a fully functioning board.

DeAnna Hoskins: I think people look at one part of their organization and not realizing you have to look at it, especially as the president CEO, you have to look at it as a collective coal. If I my organization is going, “Is my board growing in their ability? Because as the president CEO, I can’t do it all. I rely on my chair, my finance committee from my board to sit in on those meetings with staff and the third-party fiscal management in times when I can’t. I check in with my board, I check in with my financial chair, but that they have a clear understanding.” You can’t be all things to all people, so how do you empower? Make sure you have the staff that understands it, but also that you have the board members who are sitting on those subcommittees understand it. So that when it comes to the board meeting, it’s not DeAnna moving the organization. Your board is reporting out, your staff is reporting out, because everybody is committed and invigorated around the mission of this organization, so everyone has taken on the ownership of that organization to ensure this mission moves forward.

Nic Campbell: I really like how you’re thinking about governance, but also how you’re talking about it, right? Because I think people say, “Well, look. We’ve got great passionate folks on the board, they’re really smart or they’re really steeped in an area and my board is good.” But what you’re really highlighting is your board can and should change based on the stage of development that your organization is in. We say this all the time, and to just hear you articulate that as a leader of an organization that’s like, “This is how I’m looking at governance.” To me, it’s just really refreshing. Because when you start to think about your governance structure as something that is really critical to your organization’s development, you can’t then say, “Well, it can never be changed.” This is how it is and that there’s no way. Particularly when you’re saying, “We want to be brave, we want to be innovative, we want to do things that may not have been done previously.” How do you do that when you just said, “This one part of my organization is never ever going to be changed.” I really just liked how you framed it.

DeAnna Hoskins: I think there’s – I’ll add to that too, and I shared this earlier with someone. It also comes down to the leader self-evaluating, have they stayed past their expiration date, right? That’s just being honest. Because you hear the term sometimes, when people step down and say, “It’s time for new thoughts, and new blood, because I’m drained.” If I can no longer bring innovation, I no longer can be moved around new ideas. My expiration date may have just exhausted with this organization. As a professional, I need to step out of the way because if I don’t, I’m now going to hinder this organization, and I’m going to stunt this growth and this impact. If I believe in the mission of the organization to help liberate people, it’s okay for me to say, “You know what, my time has come. It’s really okay” and being okay with that.

Nic Campbell: That takes self-awareness. DeAnna, we talked about that earlier. That takes –

DeAnna Hoskins: I’m telling to quit their jobs, right?

Nic Campbell: How do you know? I mean, you pointed out, when you’re not being innovative, how can you be that self-aware where you’re saying, “Oh! Well, I’m clearly not innovating anymore. I should step out.” What are some indicators that folks would use to say it’s time?

DeAnna Hoskins: I think this is one of the things that we talked about with just leadership. Our leadership training is very different than any other training. Most leadership trainings, focus on principles of leadership, or leadership characteristic styles, right? Our training really focuses on the principles of the internal awareness of how you show up. I think for me, and I only could use myself. It’s the self-evaluation when ideas or the job no longer excites me, or I don’t have these thoughts that truly – not only inside me, but when I share them with my team. If I’m no longer bringing ideas to my team, or if I’m not embracing my team’s ideas, right? Because part of leadership is creating a culture where everyone feels valued and heard. Everyone from my operations director has ideas around how operations should work or how programs – when I started to find myself closing off those ideas of possibility, or I don’t bring any, it’s really time for me to move out the way. I’ve over exhausted and I’m more of a hindrance to the organization. I don’t take jobs I don’t believe in. I just don’t accept assignments I don’t believe in.

DeAnna Hoskins: When I no longer feel I have anything to give, and maybe that’s just part of the work I’ve done on myself. I just don’t believe a stamp pass my expiration date nowhere, right? All right. Okay. I’m good. You may not feel good, but I’m going to go ahead and transition. Because what’s to come will be greater, but if I stay here, I’m going to make myself miserable, and I’m going to make everyone else around me miserable.

Nic Campbell: Yeah. I think it’s such an important point. We talk about leadership, and I think that’s part of leadership, right? Being able to say, I need to create space for other things to happen, for innovation to come into play, for us to really move at a more accelerated pace towards our goal, and to be self-aware enough to say, “I’m not that person. I’m not the person that can or should be doing that.” I think that’s actually part of leadership. Thank you so much for raising it. DeAnna, I could literally talk to you for hours, as you know, but I just want to say that this conversation has been just really refreshing. It reminds me why we need to have leaders in spaces where they are afraid to speak truth to power, and they are bravely leading organizations. This conversation is just really a reminder of that. I want to thank you for sharing everything you have.

DeAnna Hoskins: Oh, thank you.

Nic Campbell: I want to ask you a question that I asked all of our guest to help us continue to build knowledge through books and people you should learn from or about to close this out. What book do you think we should read next or what artist do you think we should be paying attention to?

DeAnna Hoskins: There’s two. I think everyone should read 1619. The reason I say that is because anything that’s controversial shows you there’s a reason people don’t want us to have access to and they don’t want to keep it out of our schools. It’s still the systemic oppression. But what I value at the 1619 is the historical aspect of understanding how almost a lot of things that we have just inherited as generational habits, how it may have originated for us. I don’t think we ever had access to that. But also, the fact that it’s part of our history as black African Americans, black people, is part of our history that we were never been taught, and that people are still fighting from us to understand it. I think if we know the fight of our ancestors, if we know the history, the perseverance, the resilience, we can step more boldly into a space. It’s not only about the book educating us. I think the book gives an empowerment. This fight has already been fought for me, why am I willing to cater or fall down and not just standing my truth, my authenticity.

DeAnna Hoskins: It shows me what has truly been put into people’s or our culture’s DNA of what we survived. There’s a picture – you can tell I like to do stories, but there’s a picture and I never thought about it. But you see these pictures of slave ships, and people bumped up in chain three, four deeps. Somebody sent it to me and said, “To think your ancestors survived this, somewhere down your lineage survived this trip of living a thesis under this, being deported from their country. And today, you want to give up in your trials and your struggles. But someone in your lineage survived that. They already survived the most terrifying trump traumatic part. How dare us give up today, because we got to sit and call philanthropy out. How dare us give up simply because we want to call out the wrongs that are going on when we have a history of people in our ancestral line that has survived the most traumatic experience a human can go through?

DeAnna Hoskins: That’s how I kind of speak today. I’ll always be like, “Well, you already took my freedom. You’ve taken the freedom of some of my children. Yeah, we did some actions that needed to be accountable. You’ve inflicted trauma into that incarceration on my son. What can you take from me at this point? How dare I not speak about the inhumanity and the conditions of confinement that we as a people are experiencing when we’re held accountable? How incarceration is a replication of that journey that our ancestors took is just all of the racial disparities and the collateral consequences. It’s just a new way to still say what you can’t have or what you can’t do in my country. We’ve used your criminal record, but there again, in the book, there again, understanding the criminal justice system was built off the abolishment of slavery as a way to still exploit free labor. It’s only a continuation and how dare us not fighting when our people fought against slavery. I know, we’re still in the middle of this fight, so we can’t give up.

Nic Campbell: Well, I’m going to put all about 1619 in the show notes so that people can experience exactly what you’re describing, because it just sounds incredibly powerful. I’m sure that people are going to want to devour it more. Thank you so much for sharing that. Seriously, DeAnna, this conversation has been so powerful. I think, again, we talked about cultural competence and just really breaking down what that means. I think throughout the conversation, talking about self-awareness, the power that it provides when you are self-aware, and you step into conversations to learn, and that then leads to collaboration. Then, thinking about investment and how that shows up in communities, but also in organizations when we’re talking about the nonprofit sector. At the end of the day, being brave enough to tell your story. So I want to thank you again so much for your time. I think everything that you’ve shared will allow leaders to build their own organizations bravely.

DeAnna Hoskins: Thank you. Thank you for the invite. It’s been a great conversation. I appreciate it.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the non-profit sector. Keep building bravely.

 

Read more

Leading within Organizational Change with Nancy Murphy

Over the next two weeks at the Nonprofit Build Up, Nic is talking with Nancy Murphy, Founder and President of CSR Communications on “ Leading within Organizational Change”. Nancy has designed and implemented sustainability, community engagement, and philanthropic strategies for companies such as UPS and Johnson Controls, and nonprofit organizations, including W.K. Kellogg Foundation and Annie E. Casey Foundation.

Nancy will be sharing insights on leading, supporting, strategizing, and re-energizing big change initiatives, especially given the current climate. You won’t want to miss it.

 

Listen to Part 1:

Listen to Part 2:

Resources:

About Nancy Murphy:

Nancy’s spent her career saying what others are afraid to – and learning to say it in ways that others will listen. She’s the founder and president of CSR Communications and creator of Intrapreneurs Influence Lab. Her passion is teaching leaders how to make organizational change stick.

From challenging stereotypes of girls in her Catholic school more than 40 years ago, to her first job after college convincing nonprofits to engage youth volunteers, or her role as board chair of a global nonprofit transforming the way we do international development…

…She’s experienced the challenges of leading big change within established organizations.

And she’s willing to share all the mistakes she made – and all the solutions she discovered – so that you don’t have to learn them the hard way.

Nancy’s worked in philanthropy for Steve and Jean Case’s family foundation, as a federal government program officer with the Corporation for National & Community Service, and as a global consultant for APCO Worldwide, where she designed and implemented sustainability, community engagement and philanthropic strategies for companies such as UPS and Johnson Controls, and nonprofit organizations including W.K. Kellogg Foundation and Annie E. Casey Foundation. Nancy mentors and advises executives from local governments, federal agencies, global nonprofits, foundations and Fortune 100 companies.

As a trainer and speaker, Nancy has shared her expertise from Kuala Lumpur to Kansas City and London to Las
Vegas. She holds a master’s degree in public affairs from University of Minnesota’s Humphrey School, a
master’s in health communication from Boston University, and a bachelor’s degree in American Studies from
University of Dayton.

Read the podcast transcription below:

Part One

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up podcast, and I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity, and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Stef Wong: Hi, everyone. It’s Stef, Build Up’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is part one of a two-part discussion between Build Up’s Founder and CEO, Nic, and Founder and President of CSR Communications, Nancy Murphy. Nancy’s experience designing and implementing sustainability, community engagement, and philanthropic strategies has made her well-versed in navigating the challenges of leading big change within established organizations. In this episode, Nancy will be sharing insights on leading, supporting, strategizing, and reenergizing big change initiatives, especially given the current climate. You won’t want to miss it. And with that, here’s part one of leading with an organizational change with Nancy Murphy.

Nic Campbell: Hi, Nancy. Welcome to the Nonprofit Build Up. 

Nancy Murphy: Hi, Nicole. Great to be here. 

Nic Campbell: So I’m really looking forward to our conversation. To get us started, can you tell us about CSR Communications, your role there, and CSR Communications’ immediate priority, particularly given where we find ourselves today? 

Nancy Murphy: Yeah. Well, thank you for that invitation. So I am the Founder and CEO of CSR Communications and creator of the Intrapreneurs Influence Lab. So that’s really designed to support those folks who are driving change from within organizations, and we specialize in the human psychology that makes organizational change possible because we know that organizational change is often necessary for social purpose organizations to realize, achieve their next big initiative to rapidly expand their impact. So we really specialize in getting change leaders the skills they need to lead that change effectively, and that’s our immediate priority right now, given what’s going on in the world, right? How much change we’re all reacting to because it’s being thrust upon us, and how much change we’re proactively driving because of the sense of urgency of things that need to change in the world. So our immediate priority is how do we get more intrapreneurs, more change leaders the skills they need to deal with the change coming at them and that they’re driving right now.

Nic Campbell: I really love the term intrapreneurs, and I’d love to hear more about how you are working with organizations and, in particular, intrapreneurs to manage the change that they’re encountering, as they do their work. I mean, the environment that we’re in, there’s so much happening, and a lot of organizations have had to change strategy, adapted. So I’d love to just hear a little bit more about how you’re showing up to work with these organizations. 

Nancy Murphy: Yeah. Well, you just mentioned strategy. So that’s one way is we support leaders and teams, as they’re designing and implementing those strategic leaps inside their organization. So what is the strategy that’s going to drive the next big initiative or that’s going to enable them to shift and adapt in this shifting and changing environment? 

Nancy Murphy: We also do a lot around change leadership. So I personally do not like the term change management because it assumes that change is a logical, linear predictable thing. If we just have the right Gantt charts and checklists that it’s all going to go just as planned, right? Organizations are made up of people, and humans are messy beings. They’re emotional beings. That’s why we talk about specializing in the human psychology that makes organizational change possible. 

Nancy Murphy: We do a lot around re-energizing change journeys, how to lead change effectively. That’s a big part of what our Intrapreneurs Influence Lab is all about, equipping leaders with the skills, tools, and techniques to deal with the human psychology that makes organizational change hard, overcome resistance to change, and have a reenergizing change journey versus a de-energizing one that sort of leads to that change revolt, eventually, from fatigue, to exhaustion, to revolt. 

Nancy Murphy: We also do a lot with communication, message development, communication strategy internally and externally, and then, of course, board development because boards are a big part of whether change is even imagined inside organizations and whether change succeeds or fails inside our organizations. 

Nic Campbell: I like how you have described change as being nonlinear and a journey, which really resonates because it is not linear at all. You can’t plan for it in many ways, and you do have to make sure that you are supporting leaders, as they move through changes in their strategy, changes in their operations, and how that sort of works throughout the organization. 

Nic Campbell: When you talk about reenergizing a change journey, I love that phrasing. Can you speak a little bit more about how you go about reenergizing a change journey and what that looks like? 

Nancy Murphy: Yeah. So this will probably sound familiar to many people. If you are the leader of change inside an organization, if this is kind of your vision, and maybe you’ve been thinking about it for a long time before you’ve shared it externally, and it’s kind of all mapped out in your head, and you totally understand it, and you’ve been sitting with it for a while, or whether there’s some change coming at you that you have to implement. So COVID protocols or whatever it might be. That when we put something out there for the first time, that moment we describe as changed curiosity for the folks who are hearing this for the first time.

Nancy Murphy: A big part of being able to move forward, to change the behavior, or do things differently that our leaders are asking of us is to be able to make meaning of it for ourselves, right? So how do we do that? We ask questions. We try to learn more. We’re trying to understand. What does it mean for me? Well, did you think about this? Did you consider the implication here? So that moment of changed curiosity is really important. 

Nancy Murphy: But what we do as leaders most of the time is we get kind of frustrated. Well, just get on board. Why are you asking this question? Don’t you understand? It’s all super clear in my head, right? Or it’s our baby, and we get defensive when people start asking questions. So at that moment, the way we respond or typically react to the changed curiosity is to shut it down. We dismiss it. We suppress it. We misunderstand it. We think people are not capable of making the change, or they’re against change, or they’re naysayers, or we think it’ll just go away. When we do that, that’s where people start to get the change fatigue, the change exhaustion, and eventually change revolt because leaders don’t react appropriately. 

Nancy Murphy: What we do is help people understand that resistance is a gift. What is this teaching us? What blind spots is it illuminating? How are people using these questions to make meaning and understand it? Then when we give people the tools and techniques to embrace that resistance and to use it to make the ideas stronger and better, then we can move instead into changed readiness, changed resourcefulness, and changed harmony, instead of devolving into that revolt. 

Nancy Murphy: In addition to understanding the psychological triggers that make change hard, what are the common types of resistance, and what’s really underneath them, and how do we overcome them? A big part of the work we do with change leaders is teaching them to operate a little bit more like Indiana Jones. What do I mean by that? I mean, go on an archeological dig to find what we at CSR Communications call artifacts. 

Nancy Murphy: So all the little things we leave behind when we move forward with change, that tell us who and what we value, what matters, and how things really get done around here. Oftentimes, those conflict with the change we want. Again, what leads to a de energizing change journey, well, little things that we’ve left behind that send signals that maybe we’re not serious about the change. Maybe the change isn’t real, so it erodes trust inside our organizations. Well, you’re saying one thing, but all these little signals I’m getting over here are telling me something different. Or what else leads to fatigue, exhaustion, and revolt, making it harder to do the things you’re asking me to do. 

Nancy Murphy: There’s too much friction, right? Well, why? Because we have systems and processes, artifacts that were left behind, that are aligned with the old ways of thinking and working and doing. So you’re making it really, really hard for me to do the thing you’ve now asked me to do. Again, that leads to fatigue, exhaustion, and revolt. So we’ve got to unearth those artifacts. We’ve got to identify them, first of all. Unearth them. Replace them with ones that are aligned with the change so that we don’t get that de-energizing change journey. 

Nic Campbell: That all makes really good sense. I think one of the things that you said really resonated with me and stuck out, which was leadership’s response and reaction to that change curiosity. So when I think about that, I think about different stakeholders within the process, and I wonder if there is a group of stakeholders that you focus on more than others. 

Nic Campbell: For example, we started this conversation talking about intrapreneurs because you’re saying that you do a lot of work with intrapreneurs. They’re driving the change from within. But I think about other stakeholders within the organization that may not be intrapreneurs. But they’re still part of making sure that the organization advances its mission. 

Nic Campbell: When you think about this change journey and leadership’s response and reaction to change curiosity, how do you decide? Or do you decide on focusing on a group of stakeholders? Is it the intrapreneurs? Is it the folks who are not intrapreneurs, and there’s really skeptical about what’s happening? Where do you spend your energy, and how do you make that determination? 

Nancy Murphy: Yeah. Let me go to a short answer first, and then I’ll go to a little bit longer answer about the process. So one of the mistakes I think most intrapreneurs, most change leaders make is – This kind of goes back to it being, “Oh, but this is my baby. I’m so excited about it. This is my brilliant idea.” We don’t like for anyone not to be on board, right? 

Nancy Murphy: If we think about the diffusion of innovation curve that some of your listeners might be familiar with, it’s used in technology a lot where we have the innovators, the early adopters, right? The early majority, the late majority, and the laggards. It’s sort of that curve of who is most open to or embracing of change. You’ve got those innovators, the disruptors who are driving it. Then you’ve got all the way down to the laggards. 

Nancy Murphy: I see so many leaders focus on the laggards first or the late majorities. Like they’ve just got to get everybody. As soon as that one person in a town hall meeting is really dragging their feet and really – It’s almost like, well, now we’ve got to convince that person, and we’re spending all of our energy on the person or the group of people who are the least likely to embrace the change first. We miss all the energy earlier on in the curve, right? Where those folks would help carry the water of the persuasion and influence. 

Nancy Murphy: I don’t think it’s helpful to try to convince people. We can almost never convince people, right? So how do we just create an environment of excitement and energy around the change, and eventually those laggards will get on board? Or there will be consequences for them not, or they’ll just self-select out, right? That’s a huge mistake people make is like going straight to that hardest group to get on board and starting with them. 

Nancy Murphy: What I would say in terms of a little bit longer answer is we have several different kind of layers of stakeholder mapping that we do with leaders inside organizations to think about where’s informal power inside the organization, right? There’s formal authority, but there’s also informal power and authority. We want to understand the psychographics behind different stakeholders, either inside our organization or partners and external stakeholders as well. 

Nancy Murphy: So not just are you a funder? Are you a staff member? Are you a board member? Kind of the demographics, if you will, or the roles, but also understanding how open are different folks to change? Where are the power centers inside our organizations? What’s going to drive different groups of people? Then where do we start, right? Who needs to be on board first? Who are our champions who can help carry the water? 

Nancy Murphy: There’s a fairly sophisticated stakeholder mapping process with lots of different layers that we go through, and that helps us decide what makes sense as a starting point for you inside your organization with this change at this moment in time. But I would say, generally, let’s not make the mistake of going to the hardest people to get on board first and spending all of our time and energy there while missing out on the enthusiasm and energy that’s probably present and we’re missing out on. 

Nic Campbell: Right. Because you want to make sure that you can continue to build on that and have those folks also be ambassadors of the change that’s been introduced. So I’m thinking about, and you mentioned them earlier, board members are very key stakeholder in this process. How do you work with boards to make sure that they are involved enough, but they’re not getting into the day to day of the organization’s operations? But they’re maintaining their oversight and accountability of the organization, and they’re helping to carry forward change in a good way. Do you approach that group differently than you’re approaching staff within the organization? Or are there just common principles that you follow? 

Nic Campbell: I guess there are certainly common principles in terms of understanding the drivers for folks and how they will perceive and respond to change. So the specific dreams, desires, fears, anxieties, motivations might be different for board members or individual board members than for staff or individual staff or staff at different levels of leadership and authority within the organization. But understanding those drivers is a core principle, understanding the psychological triggers that make change hard and how they’re playing out at the board. They may play out differently at a board level than they would at a staff level, but the triggers are still the same. 

Nic Campbell: The one thing that’s kind of fascinating me recently when it comes to boards and change, particularly in this environment we’re in right now, where I’m getting very excited about moonshot opportunities, right? Like just given how much is shaking up in the world right now, there’s a huge opportunity to solve problems that impact millions of people for good, if we’re willing to dream and to take the risk. 

Nic Campbell: I was just listening to some of your earlier episodes where folks were talking a lot about risk, and it reminded me of this challenge I think we have around are we actually going to leap and make a radical solution to solve the problem for good to end the problem for good? Because what happens when we do? Does that mean our organization goes away? I think this is a real tension we don’t have enough conversations about in the nonprofit sector. 

Nic Campbell: As a previous board chair and a current board member, I’ve served on lots of nonprofit boards. We have a fiduciary duty to protect and preserve the organization. As a result, I think sometimes boards are afraid to solve the problem for good because what does that mean for the organization? Or is pursuing that radical solution putting the organization at too much risk because it’s disruptive by nature, right? Most of our social sector is kind of designed to tweak around the edges and make some incremental changes. 

Nic Campbell: Last year, we fed 3,000 hungry kids. This year, we hope to feed 3,500 hungry kids. Is that the conversation we should be having? But I think that, again, that’s the tension for boards, right? Like we believe in the vision and the mission, but our fiduciary duty is to protect and preserve the organization, which is kind of a status quo mindset. So I’m really excited about like having more conversations about what is the role of boards in some of these moonshot leaps, these really next big initiatives that could end some of these problems for good.

Nic Campbell: I agree with that. I think that having that initial conversation as an organization about risk, defining it, what do we mean when we say things are radical, things are risky, and just teasing that out because if you look within boards at each board member’s definition of risk, it might vary, right? It might even differ from the organization’s approach to risk and its own risk appetite. 

Nic Campbell: So I completely agree. Just starting that conversation around where are we trying to go, what do we mean when we say risk, and what does it means something is risky, and how do we move forward? Because at the end of the day, we’re talking about moonshots, we’re talking about nonprofits, and we’re in that space of risk, so it’s inherent. So how do you go along that change journey of exploring like how do you get from point A to B? That’s all really good points around engaging with boards. 

Stef Wong: That concludes part one of the series. Next week, Nic and Nancy will go in more depth regarding leading with an organizational change. Additionally, if you want to build a stronger board structure, make your grant process more responsive, and transform your organization to work more efficiently, then schedule a discovery call with a Build Up Advisory Group. The Build Up Advisory Group strives to be brave enough to truly be risk takers, be creative in ways others are afraid to be, and approach philanthropy with a unique and fresh perspective. We would love to hear more about your brave mission to change the world.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources, and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week, as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

Part Two

-Upbeat Intro Music-

Nic Campbell: You’re listening to the nonprofit buildup podcast. And I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with nonprofits and philanthropies, and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Stef Wong: Hi, everyone, it’s Stef, Buildup’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is part two of a two-part discussion between Buildup’s founder and CEO, Nic Campbell; and founder and President of CSR communications, Nancy Murphy. You can jump back to part one of this conversation to learn more about leading within organizational change. But with that, let’s dive into the second part of Nic and Nancy’s discussion, where Nancy continues sharing insights on leading, supporting, strategizing and reenergizing big change initiatives, especially given the current climate.

Nancy Murphy: We talked a lot about the change journey, how leadership can respond to that initial change curiosity, the roles of different stakeholders within the organizations. When you think about the nonprofit sector and all that you know about change and strategy, what do you think that we should be doing more of as a sector? And what do you think we should be doing less of?

Nic Campbell: I definitely think we should be doing more dreaming. I think as a sector, we’ve forgotten how to dream, right? Either because we’re all so overwhelmed with the crises of the hour, and trying to serve more and more people and meet bigger and bigger needs with ever tightening budgets. Now facing staff shortages, just like every other organization, but feeling like, “Well, we can’t pay the compensation.” And we think that a truss.

Nic Campbell: We get super locked into this what’s immediately in front of me that is urgent, and thinking of incremental progress and tweaking around the edges. But I think we miss the moment to imagine a world where the problem that we’re solving, the issue we’re addressing, no longer exists. And so, I wish we would do more dreaming. 

Nic Campbell: What do I wish we would do less of? Probably staying in our bubbles. Right? I, a couple of months ago, spent a few days in New York at the Wall Street Journal’s Future of Everything Festival. And that was definitely out of my bubble and out of my comfort zone. And I will tell you, it blew my mind in so many good ways. And it really got me thinking about what is possible in the world that I thought before the middle of May was impossible and what will be possible in the very near future. 

Nic Campbell: And I think when we spend all of our time having conversations with folks who are in our industry, or in our sector, or who already agree with the way we framed the problem, or their challenge, or who are so absorbed in whatever our cause or issue is that we can speak in shorthand and acronyms and all of that. And I really wish we would do less of that, because we all need our minds blown a little bit more frequently.

Nancy Murphy: I like that a lot. Because we talk a lot about an ecosystem approach for nonprofits. And when we think about how organizations operate, it’s less of a singular vehicle. And it’s more of how do different types of organizations and leaders work together towards a common goal. This idea of stepping out of bubbles, stepping out of your silos, I think really just plays really nicely into that, which makes a lot of sense. 

Nancy Murphy: I want to talk a little bit more about dreaming. I think that word is intriguing. Talk to me about how you would position folks who are working with historically marginalized and vulnerable communities who are really in a place where all of us actually are facing systems that are just inherently inequitable. We feel like there is a very uphill sort of journey that has to happen. And at every turn, there’s something else that’s coming up that’s really proving how inequitable the system is. 

Nancy Murphy: To go to organizations that are working with communities that are really just trying to, at this point, keep their heads above water, just within the system itself, how do you frame that to say let’s do more dreaming at this point in a way that then resonates with that organization and resonates in the work that they’re doing with those communities?

Nic Campbell: Well, I think first of all, let’s not pretend that that work is easy. And that it’s the environment and the context that most leaders operate in and most communities live in is not very dream friendly. I don’t want to pretend that this is easy, and that this work isn’t frustrating, and demotivating, and all of that. Because, of course, it is. 

Nic Campbell: At the same time, what I’ve kept coming back to the last few years is a quote from one of my favorite, guided meditations. And I’m forgetting exactly who the person in the guided meditation is quoting right now. But it’s about when we’re committed to change, that we commit not to fighting the old, but to building the new. And that’s what speaks to me. Because we can spend tons of energy fighting the old. But I am a firm believer that the old – There are so many cracks in the foundation, the oldest crumbling away. And if we don’t build the new, if we’re not dreaming about what could be possible, then someone else is going to build the new that’s not going to be the new we want, right? Or the old will crumble, and there will be nothing in its place. 

Nic Campbell: I think the frustration comes when we’re fighting the old and we feel like, again, we’re sort of convincing those laggards that are holding on to the status quo for dear life. And it’s very freeing, I think, to just say, “You’re going away.” What I’m going to do instead is dream and build the new so that if we together can create a vision of what’s possible, if we can actually imagine a future that’s better than what we have now, then we can start to paint that picture and others are going to want to come along. 

Nic Campbell: I sort of feel like it’s a freeing experience to just say whatever the crap is that’s kind of coming at me every day, I accept that it’s here and that it’s hard. But I want to build the new. So, how do I carve out the space to dream and to have those imagination conversations with people who share my values and will help me create the new?

Nancy Murphy: Yeah, it’s like a both an, right? Where you are dealing with the inequities, the issues that are coming up today and knowing that you have to address them and you have to fight back, so to speak. 

Nancy Murphy: And then also, stepping into leadership, really, and saying, “I am designing this new world, the new possibility, the new vision, the new system, in which we will all operate.” And its leadership in the way I’m seeing it from what you describe, because you’re telling your own story. And you’re recreating it in a way that’s outside of the current system and you’re stepping into that in a very unique way. I like that approach. And I like the word dream, because I think it’s just not a word that we use a lot in the sector. And I think it’s very inspirational to say you get to step into a new type of leadership, actually.

Nic Campbell: well. And let’s think about the people who really have the lived experience of inequity, and marginalization, and discrimination, and structural racism, and ableism, and ageism, and all the things. Most people don’t get through the day without dreaming, right? I think we can learn – Those of us who have more privilege can learn dreaming from people who the only space that they could create that was a positive life many times was in their dreams. 

Nic Campbell: And so, by dreaming that something better was possible, not everyone, unfortunately, is sable to manifest that in their lifetimes. But I think that how did we come out of slavery? When you talk to women in some countries around the world who are still considered property, and they have to dream that there is something better that’s possible. And I think we can learn to dream by having more conversations and learning more from people who spend more of their lives in marginalized, inequitable, discriminatory situations.

Nancy Murphy: Right, and seeing that dreaming is actually a critical part of change.

Nic Campbell: It’s where we reclaim power and agency, right? In our dreams. If we can imagine a future where I have power and you don’t, or whatever, that’s a way to reclaim agency and to reclaim our power. I think there’s a lot of power in dreaming and an imagination.

Nancy Murphy: Right. And if we think about funders and nonprofit organizations that are seeking funding, so they’re their grantees of other funders, other organizations. When we think about how do we support this dreaming, right? Because we are talking about dreaming as a critical part of change. And so, we’re there. But then the additional work steps in where it’s like, “Okay, now we’re going to take this dream and make it a reality, right? And we’re going to talk about implementation and how we take this forward. What role can funders play? What role can nonprofits play in all of this?

Nic Campbell: Well, let’s start with funders. What creates the imagination deficit in nonprofits? Well, oftentimes, it’s the funding practices, requirements, restrictions that lead to an imagination deficit in our nonprofits. 

Nic Campbell: So how can funders help? Well, I mentioned to you earlier, I used to work for grant makers for effective organizations, a big part of what GO is about is encouraging funders to give general operating support. How do we have resources that we trust – This goes back to the power dynamic. We trust the leadership of the nonprofit organization to decide how best to use resources at their disposal to meet their mission? To meet the needs of the people or the communities they serve? 

Nic Campbell: If there’s less chasing and trying to fit things in, and well, we can only do programmatic. Well, that just creates an environment where dreaming and imagination is less possible. How do we have the type of trust-based funding that enables leaders to operate in a way that opens up space for dreaming? I think that’s a big one. 

Nic Campbell: When I was at Cayce Foundation, we used to talk a lot about proposals that – And I think this is what the funding community creates. This dynamic of, we would get a proposal, and the first 10 pages would be all about how bad the problem is, all of the data, all the stories. It’s such a horrible thing. And we’ve been doing this work for 75 years, and we want you to give us more money to do that. 

Nic Campbell: And we would look at this and be like, “Well, you’ve been doing this for 75 years. And the problem seems worse than it was when you started.” And maybe that’s actually not the case exactly, right? But it’s like, as funders, we sort of want to fund the greatest need. We encourage nonprofits to focus on how bad the problem is, and how big the problem is, and how persistent the problem is. Versus here’s what the world could look like and will look like if you invest in us. Because this is what we’re building, as opposed to highlighting. Because that sort of creates this weird mindset. It kind of triggers things in our brains have this deficit and scarcity. 

Nic Campbell: And so, I think that gets in the way of dreaming. How do we help create abundance mindset from a funder perspective? What can nonprofits do? Well, I think part of it is how do we get out of the Groundhog Day mentality of it’s like crisis of the hour over and over and over again? And we never carve out time for strategic thinking. 

Nic Campbell: We continue to add more and more programs and initiatives. And we never do the Marie Kondo of our strategy where we sort of look at things we’ve been doing and thank them for their service and how they contributed to our mission, but then we let them go. Right? When are we calling programs and initiatives so that we’re not just piling things on top, but we’re creating that space? 

Nic Campbell: And then how do we invite people to get creative? To get innovative? To really dream? We need to sort of break the pattern. Right? So how do we do the pattern interrupt? How do we convene meetings differently? How do we trick our brains into opening up new areas and seeing beyond the thing that’s right in front of us? There are lots of tools and techniques for that. But as nonprofits, we not only have to create the time, we also have to be open to trying some of those and really having that experimenter’s mindset.

Nancy Murphy: Right. And seeing innovation from the existing programs strategy that you might have, because you’re calling those things and looking for opportunities as well. So, I really liked that. And with the funders, you had me at general operating support. I say this all the time. I completely agree with you about the imagination deficit. That’s really what it creates. And this idea of giving very limited non-flexible funding. Compared to just saying, “Here, I believe in your mission. I want to invest in it. Show us what you plan to do.” Right? I think that’s a very different approach. And it does encourage dreaming, and imagination, and innovation. I think that’s a great advice for both. 

Nancy Murphy: Nancy, I could literally talk to you for hours about this topic, because your responses have been so thoughtful and insightful, and really helping us think about change in a different way. And I want to ask you a question that I ask all of our guests to help us continue to build knowledge through books and people we should learn from or about to close this out. What book do you think we should read next? Or what artist do you think we should be paying attention to?

Nic Campbell: Well, I’m going to suggest a book and an organization. I’m in the middle of about six books right now. This is one of my bad habits. It’s always really hard for me to just recommend one. But given what we’ve been talking about today, I’m going to recommend Imagination Gap by Brian Reich. Because when I, about six months ago, started like really digging into this imagination deficit, I started Googling around and I found this book. And I was like, “How did I not know about this book?” I think it’s a great tool for anyone who’s intrigued by this imagination idea. Imagination Gap is the book. 

Nic Campbell: Two, build on this idea of getting out of our own bubbles and having our minds blown, I’m going to recommend an organization called Grow Your Own Cloud. Just because the idea is so wild. Apparently, we can now store our data on the DNA of a plant. Think about that for a moment. And if that is possible, let’s imagine what else might be possible. Check out Grow Your Own Cloud. I learned about them at the Future of Everything Festival. And I love what they’re doing, because it blows my mind. 

Nancy Murphy: Well, thank you so much for both of these suggestions. We’ll put them in the show notes so that listeners have access to them as well. 

Nancy Murphy: Nancy, you have shared such tremendous knowledge and insights that I think that leaders will be able to use to build out their own organizations, embrace change, think about change a little bit differently, even how they approach different stakeholders within their organization. I also liked just this idea of dreaming. I really like the word itself. Again, I just don’t think we use it enough in the sector. And really seeing dreaming as a critical component of change and an ability for leaders to really step into the work that they’re doing. I just want to thank you for your time today and for helping leaders be able to use that information to help them build bravely. Thank you again so much for joining us.

Nic Campbell: Thank you, Nicole. This was a really fun conversation.

Stef Wong: And that completes this two part series on leading within organizational change with Nic Campbell and Nancy Murphy. Additionally, if you want to build a stronger board structure, make your grant process more responsive and transform your organization to work more efficiently, then schedule discovery call with the Buildup Advisory Group. The Buildup Advisory Group strives to be brave enough to truly be risk takers, be creative in ways others are afraid to be, and approach philanthropy with a unique and fresh perspective. We would love to hear more about your brave mission to change the world.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Buildup. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the nonprofit sector. Keep building bravely.

 

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Legal Capacity as Capacity Building with A. Nicole Campbell Solocast

During this week and next at the Nonprofit Build Up, a two-part series solocast by Build Up Companies’ CEO and Managing Attorney, A. Nicole Campbell is a reflective and thought-provoking perspective on what it means for organizations, philanthropies, and grassroots movements to have “Legal Capacity as Capacity Building.”

Recent events such as the overturning of Roe vs. Wade, the mass shootings across America, and other recent tragedies have shown the importance of institutions needing to have the capacity to build bravely. In this episode, Nic dives into the direct role that legal capacity has to build an organization in a way that lasts. You won’t want to miss it.

Listen to the podcasts here:

Part 1:

Part 2:

Resources:

Read the podcast transcription below:

Part One

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast. I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with non-profits and philanthropies and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Stef Wong: Hi, everyone. It’s Stef. Build Up’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is two-part series, solo cast presentation by Build Up’s CEO, A. Nicole Campbell, where she reflects and provides a thought-provoking perspective on what it means for organizations, philanthropies and grassroots movements to have legal capacity as capacity building. Recent events, such as the overturning of Roe v. Wade, the mass shootings across America, and other recent historic tragedies have shown the importance of institutions needing to have the capacity to build bravely.

Stef Wong: In this episode, Nic dives into the direct role that legal capacity has, to build in a way that lasts, you won’t want to miss it. With that, here’s part one of legal capacity as capacity building with A. Nicole Campbell.

Nic Campbell: Hi, everyone, it’s Nic. I’m doing a solo cast. So, it’s just going to be me today. I hope that everyone is doing the best they can, in these very interesting times. Very scary times, in which we find ourselves. We are dealing with mass shootings, mass killings in the United States, in particular, and the world we live in, as we know, it has significantly changed, right? We have just most recently, Roe v. Wade, the overturning of that decision, and the list really goes on and on. So, I hope that everyone is finding ways to do their best to work in these very challenging times. Because it’s more important than ever, how we show up to each other, to ourselves, and to the communities that we’re serving.

Nic Campbell: I think that we all can agree that we have to be strong, we have to be stronger than we’ve ever been, particularly now, us as people, as individuals, as groups, as communities, our institutions need to be stronger. And when we talk about institutions, we’re definitely talking about nonprofits, philanthropies, those within the sector. And when I think about how do we make organizations stronger? How do we build them to withstand all the things that we are facing right now, and that will come in the future? I think about capacity building, right? How are we set up to do our very best work? Do we have the capacity to do our very best work so that when these kinds of crises, keep reoccurring, or come up again, and we know that they will, right? It’s just a matter of time. How are we set up to do our very best work, and to be our very best selves, right? I’m talking about organizations and the people within them. The systems within them as well.

Nic Campbell: Now, here’s the problem. Leaders of these organizations are burnt out. We talk about it with ourselves, we talk about it amongst ourselves, we talk about it in the communities that we’re working in, that the leaders of these organizations that are doing incredible work. They’re supporting vulnerable, marginalized communities. They are burned out. They’re being overworked. They don’t have enough funding to do their work. So, they are taking on multiple jobs at once. They’re wearing all kinds of hats. We joke around about leaders wearing 15 different hats, and they’re switching off these hats. They’re playing CEO and CFO and CEO, all kinds of leadership roles, their own assistance. They’re just providing so much support and leverage to others. But they also have to provide to themselves. So, they are understandably burnt out.

Nic Campbell: Leaders of color are even more burnt out, right? We’ve seen the data. We’ve seen the reports come out that leaders of color are burnt out or even higher rates than leaders that are not of color that are within the sector. So, we can agree that the leaders of these organizations, of these institutions that we need these organizations themselves to be strong. The leaders that are running them, that are leading them, that are taking them to the next level are burnt out themselves. So, they don’t even have the capacity to do their best work often.

Nic Campbell: The systems in which these leaders are operating, that these organizations have within them, they’re sometimes nonexistent. There are often no systems. People are just doing what they’re doing, because again, they’re trying to get by with the little resources that they have. So, they often don’t have that time, the space, the money or the resources to develop systems and frameworks of how they want to act within these organizations. A lot of times, what we’re seeing is that these systems are nonexistent, they’re not around. So, imagine having to create and lift to provide leverage to do all these things, when each and every day is probably different, because you have no system in place. And if you do have a system in place, there’s lots of work that has to be done, in order for it to function at a level that makes sense to help folks, teams within the organization, individuals within organization to do their best work.

Nic Campbell: When we take a look at the governance structures within these organizations, a lot of boards are disengaged, right? Even if the board members are engaged, sometimes they don’t really understand what it means to be an effective board member for the organization at that stage of this development. It’s not that folks don’t know how to help leaders, or that they’re not passionate about the work, it’s that they don’t necessarily know how to provide the best kind of capacity or leverage to those leaders at that particular time. All that organizations development in existence.

Nic Campbell: So, we have all of these things coming to their leaders being burnt out, systems being not existing or not working optimally, boards being disengaged, or not necessarily having the tools that they need to provide the right kind of oversight and accountability that the organization needs. When we step out of the organization, and we look at the networks, that leaders might have, that the organization itself might have built, these networks also tapped out, they’re exhausted. Because all of the organizations within these networks are also feeling the same things that I just described.

Nic Campbell: So, this is the problem, that we understand that we need capacity building, we need to have capacity to do our best work. But then we look around and we realize the places and the people from which we would get that capacity is not there. So, what’s the solution? What do we need to do? We’re in the super challenging times, we know we need the capacity, we can’t necessarily tap the places that we think we can tap. So, what do we do? The solution, you hear a lot is capacity building. There’s lots of different capacity building programs and I love to see it. Every time I hear about a capacity building program, I get excited, because I want to hear how funders, how nonprofits are thinking about capacity, how they’re thinking about building it, how they’re thinking about maintaining it, providing additional leverage. I love to hear all of it.

Nic Campbell: So, when I hear these programs, and they’re talking about capacity building, I think about program support. I see a lot of capacity building programs. How do we strengthen your program strategy? How do we help you with your strategic planning? I think that’s amazing. There’s leadership support now that’s coming out, like how do we support leaders in smaller organizations that may not have the team there to provide additional leverage. So, how do we provide you with that capacity? How do we help you build your team? How do we just provide you some support so that you’re not feeling so burnt out?

Nic Campbell: Again, when I see these programs, I’m like, “This is great. We’re getting at the root of a lot of these issues around capacity.” Here are the builder companies, we focus on infrastructure. So, I love to see those programs. I think they are essential, they are critical in how organizations are being built up. I also want to hear how we’re building capacity in terms of infrastructure. When we talk about infrastructure, we’re talking about governance. We’re talking about grant making processes and systems, and we’re talking about how organizations are structured. Their compliance, needs, what is their compliance capacity to meet those compliance needs, or they set up in their right vehicle to do their best work. All those kinds of questions, those are the kinds of things that come to mind when we start thinking about infrastructure.

Nic Campbell: I like to see capacity building programs focused on how are we building up that structure, that framework of organization in addition to the programmatic strategy, and in addition to the support that we’re giving to leadership. Because if we’re not also focused on the infrastructure and the frameworks, that’s not really building capacity. So, within build up companies, we use different vehicles, when we think about infrastructure, because we understand that there are different parts of infrastructure and different ways to go about it. So, we talk a lot about Build Up Advisory Group, which is our advisory firm that works for brave nonprofits and philanthropies, and really is focused on strengthening capacity within infrastructure. So, within governance grantmaking, structuring of organizations themselves, and really going in and working alongside leaders to say, this is how we’re going to build up this infrastructure within the organization.

Nic Campbell: So, we not only assess it, but then we go in and say, “Now that we’ve assessed it, now, let’s help you build.” So, we’re working hand in hand in doing that. We also have Build Up Inc., which is our non-profit capacity builder that provides fiscal sponsorship. We work with women lead, and bipoc led projects and initiatives and organizations, literally, around the globe are doing such brave work. Working with vulnerable and marginalized communities to make sure that their voices are being heard and they’re not being invisibilized. So, these projects really run the gamut. But essentially, we’re trying to build the capacity of these projects, particularly, grass roots, community led initiatives and projects. How do we give them the capacity to do their best work? So, that’s what Build Up Inc., the nonprofit is focused on.

Nic Campbell: We also have the Campbell Law Firm, which is a law firm that works with brave social impact entrepreneurs and philanthropists, nonprofits and philanthropies in order to be their trusted legal advisor and thought partner, and we take those phrases, those subscriptions very seriously. As a law firm, we really try to show up differently. You might automatically be thinking, or at this point, be thinking, “Wait a minute, we’re talking about infrastructure. I get Build Up Advisory Group, I get Build Up Inc., we’re talking about an advisory firm, we’re talking about a fiscal sponsor, that is all about capacity building. Why are we talking about the law firm? And that’s why I want to focus on today.

Nic Campbell: I want to focus on legal capacity as part of capacity building, right? The way we hold it at the Build Up companies, is that capacity building is a very big phrase, right? It can encompass so many different things. As I mentioned, a lot of times we hear about strategic planning, programmatic support, leadership support, we want to hear about financial support, we want to hear about financial capacity building, building financial systems. And we really wanted to focus on governance, grant making and structuring. The legal piece of this touches on all of that, and it also gets into how do you build your capacity when your organization that has no legal capacity? Could you imagine being an organization, you’re doing all this capacity building, and you have no legal team that is helping you with your risk management, your legal compliance, the legal questions that are coming up, helping you be proactive. How are you able to say we have built capacity?

Nic Campbell: So, the position that we take at Build Up is that legal capacity is a critical component of capacity building. What kind of legal support do you have to make your organization stronger? How are you using your legal resources to build the capacity of your leadership, of your organization itself, of your infrastructure? And if you haven’t thought about these questions, I want you to use this time to really think about it. Because I think it’s an often-overlooked part of capacity building. Think about it. You don’t really hear folks talking about legal support as part of capacity building programs. When you hear capacity building, you hear a lot of consultants, sort of coming in and helping to build out your capacity. Like I said, they’re working with you on strategic planning and working with you on leadership. You might see a coach talked about here and there. It’s very rare, and I have not yet seen it, where lawyers are actually being included as part of that capacity building.

Nic Campbell: But we, at Build Up, have thought about this for years now, and that is how we hold capacity building. We think that when you have really strong legal capacity, we’re talking about quality thought partnership, where you can pick up the phone and talk to your counsel, to the lawyer for your organization and say, “I have a problem that I want to think through with you.” That is thought partnership. How often are folks doing that? Or thinking about that as part of capacity building?

Nic Campbell: When you have strong legal capacity, you have an advisor, and a problem solver, someone who is coming to help you solve problems, they just happen to have legal expertise and experience, right? They’re coming to help guide the conversation based on that expertise and experience. We’re also talking about how you have built up legal systems within your organization’s frameworks. How do people work? When you have the compliance needs within a 501(c)(3) organization, have you set up systems within your organization so that people understand, “Okay, well, when I engage in this kind of transaction, or do this kind of work, I need to think about A, B, and C. And if I don’t, or I have these questions, I can raise them with this person, or I should have these kinds of questions if this thing happens.” That is the beauty of having strong legal systems and frameworks, and that is part of your capacity building, right? That then leads into being really proactive.

Nic Campbell: What does that mean? Do you have templates? Are those templates vetted? They’re not templates that were created 10 years ago, after looking at some other organization’s templates, and you decided, “Oh, I guess I’ll use that as my consulting agreement.” Right? Or I’ll guess I’ll use that as my vendor agreement. Or I’ll take whatever agreements are coming my way, because I just don’t understand the value of having a strong vetted template. Why? This all comes down to risk management. The more you use your own templates, and the stronger they are, the lower your risk and exposure in different transactions. You’re able to better manage risk.

Nic Campbell: So, templates are not just, “I’ll just use a template”, right? There’s thought behind that, and when you have strong legal capacity, this is when it comes to throughout the organization, about the importance of templates and making sure that they’re vetted and that they actually reflect the organization itself. Do you have a legal partner that allows your work, your templates, your agreements to be values aligned? So, it’s not just, “Oh, do you have the legal agreement? Do you have this template?” No. Is it aligned with the organization’s values? The way you contract, the way you negotiate is that values aligned? That’s what it means to have a legal advisor, a thought partner who’s working alongside you and saying, “This is how we’re going to contract in a way that aligns with organization’s values.”

Nic Campbell: Now, we have another podcast about what values-based contracting looks like, and you should definitely take a look at that. We will listen to that. We will put the link to that podcast in the episode notes so you’ll have easy access to it. But realize that contracts are not just documents that you’re just putting out there. All those provisions that folks call boilerplate, they’re saying something about the way you want to engage with the other party to that transaction or to that agreement. So, you want to make sure that you have someone in your corner, who is able to say, “I understand this organization’s values and I know how they want to show up with their partners. This is how you know you’re going to engage with other party. This is the language you’re going to use. These are the terms we’re going to agree to, and these are things we cannot agree to.” If you don’t have somebody in your corner that can do that, you need to think about, “Okay, well, how are we using this contract as a tool to help us as an organization advance our mission?” Because if you can’t answer that, you’re actually decreasing the leverage that you have, and the capacity that you actually can build, with entering into agreements with other parties.

Nic Campbell: So, at the end of the day, realize that legal capacity, having legal capacity, increasing your legal capacity, is actually increasing your organization’s capacity. It is part of capacity building, and that’s what I wanted to talk with you all about today. Let’s start thinking about legal capacity as part of capacity building. It is not something that happens within the sector currently. But I really think it’s so important to start holding legal advisors, your counsel to that standard. You are part of my capacity, and so if you’re not providing that kind of leverage to my organization, I don’t see how we are helping to build the capacity of the organization. So, you need to seek out partners and advisors who can do that.

Nic Campbell: Think about the counsel that you’re working with now. I wanted to share some questions with you about how do we actually build the capacity? How are we actually building the capacity of organizations? You think about your counsel that you’re working with now, the lawyers that you’re working with now. How often do you call them? How often are you speaking with them? When do you call them? Are you only calling them when there’s a transaction? There’s an agreement to be reviewed? Are you calling them when you have an issue that you want to think through? And you’re really seeing them as thought partners? Are they problem solving with you? When you get on the phone, when you get on the email, do you think that problem solving is actually happening? Or are you just kind of reciting the facts and just saying, “Hey, do this contract. Give the review”, and raising the comments that you have? Right? What does that engagement look like? Do they know your organization? Have you shared information about your organization, with your legal team?

Nic Campbell: I mean, this is about weekly team meetings, things that have come up that way, strategy conversations, so not just, “Hey, here’s our website and here’s our vision and mission”, but what are you doing on a weekly basis? What are the big plans that you have? Are you sharing that information? Do they know that information? Do they know who’s on your team? Do they know whether your team members need to be trained in certain areas of the law? Because they’re being exposed to it repeatedly. These are the questions we have to ask ourselves. How familiar is my legal team with my organization? With the people that work within it? With a vision that we have? Our own short-term strategy over the next couple of years, and a longer-term strategy.

Nic Campbell: So, you want to ask those questions, but also think, are you sharing that information? If you’re not, why not? You have someone on your team that you want to help you answer a legal question, a legal issue a legal problem, and you have not shared any of this information with them. We have to think about that. What does that mean? What does is that telling you about how you are engaging with your legal team? Or how you’re seeing legal capacity as part of your organizational capacity building? And do you find that you explain, every time you get on the call, or every time you have to ask for a contract or an agreement review to be reviewed, are you explaining what your organization does? Are you explaining sort of the fundamental ways in which you work over and over and over? Because again, you have to think about how is that helping the way you engage with your legal team. What does that saying about the way you engage?

Nic Campbell: Because all these questions are really key, because they impact your capacity building, right? They impact your organization’s strengths, the way it can show up to serve and support the vulnerable and marginalized communities that you’re working with. Don’t think that legal is off by itself, doing its own thing. This is the kind of messaging that I’ve seen throughout the sector in many ways. Where it’s sort of this idea of like, “Well, we just have this contract, we’re going to get it reviewed”, and you send it off to a lawyer, and then you get the comments back, and we share it and that’s not necessarily how you can build capacity within your organization. This may not actually be the best way. The best way may be something that looks entirely different. But because they then can impact how you negotiate your grant agreements, your grant awards, your funding, the responsibilities that you take on as part of these agreements, the commitments that you make, should you be making them? Do you know why you’re making them? Are they aligned with what you want your organization to be doing or saying?

Nic Campbell: These are the critical questions we have to be asking ourselves, because this can add to or detract from our capacity. If you’re doing things that you really should not be doing as an organization, as a leadership team. You’re stepping into spaces that you really should not be in and you’re over committing yourself. You are reducing the capacity that you have as a leadership team, as an organization, to then show up for those communities that you’re serving. So, when you enter into an agreement, or you’re working with your legal team on an agreement, you have to ask yourself these questions, because it ultimately impacts your capacity.

Stef Wong: That concludes part one of the series. Next week, Nic will go in more depth regarding legal capacity as capacity building. Additionally, if you’re interested in partnering with a law firm that leverages a global network of experienced attorneys with decades of legal training and practical experience, and focuses on social impact organizations to serve as an outsourced general counsel and thought partner, then schedule a discovery call with the Campbell Law Firm today. The Campbell Law Firm works with brave non-profits, philanthropists, ultra-high net worth individuals and movements, offering high-touch counsel to social impact entrepreneurs and organizations around the world. We would love to hear more about your brave mission to change the world.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the non-profit sector. Keep building bravely.

Part Two

-Upbeat Intro Music-

Nic Campbell: You’re listening to the Nonprofit Build Up Podcast. I’m your host, Nic Campbell. I want to support movements that can interrupt cycles of injustice and inequity and shift power towards vulnerable and marginalized communities. I’ve spent years working in and with non-profits and philanthropies and I know how important infrastructure is to outcomes. On this show, we’ll talk about how to build capacity to transform the way you and your organization work.

Stef Wong: Hi, everyone. It’s Stef. Build Up’s Executive Portfolio Liaison. This week on the Nonprofit Build Up is part two of a two-part series, solo cast presentation by Build Up’s CEO, A. Nicole Campbell, as she reflects and provides a thought-provoking perspective on what it means for organizations, philanthropies and grassroots movements to have legal capacity as capacity building. You can jump back to part one of the conversation to learn more about legal capacity as capacity building. With that, let’s dive into the second part of Nic’s reflections, where she continues to elaborate on the direct role about legal capacity build, in ways that lasts.

Nic Campbell: Now, you might be saying to yourself, “Well, Nic, I don’t have a general counsel team. I don’t have a general counsel within my organization. I don’t have a counsel team. I don’t have any of that.” And I will say to that, as a result, you are missing critical elements of capacity building. You are doing your organization a disservice, if you do not have a team of folks that you can rely on to provide critical legal capacity. And all your other capacity building is being compromised as a result.

Nic Campbell: That’s harsh, right? That sounds like – wait, I thought you’re going to say something completely different. No, that’s what I’m saying to you. If you do not have a general counsel team, a team of lawyers, a team of legal folks that you can rely on, to help provide additional capacity, legal capacity to your organization, and to help you think through these critical questions that come up in your work and help you be proactive in those areas, you are compromising your capacity building. You are leaving these really critical questions, these huge questions in some instances when we’ve gotten involved, right? Where we have worked with organizations that may not have had counsel today. And they’ve been working with someone on a team who is smart and maybe has been exposed to different questions before, and they’ve been playing lawyer.

Nic Campbell: Well, we’ve realized this, wow, you’ve missed out on a lot of opportunities, you’ve agreed to things that you should not have, you’ve overcommitted yourself, you’ve agreed to responsibilities that you should not have. In some instances, we get into, well actually, are we actually being compliant as an organization? You don’t want to be there. Because not as now we’re in cleanup mode. We’re still in a much better position than never having half the conversation, but you want to make sure that you’re being proactive, right? That these conversations are happening at the front end, not after a transaction has already happened.

Nic Campbell: So, don’t leave it up to folks who are not that counsel team to tell you about compliance, potential legal issues, problems. That’s scary. That is detracting from your capacity building efforts. So, if anyone is listening to this, and you are an organization, and you’re saying I don’t have a general counsel, I don’t have a general counsel team. I don’t have lawyers that I can rely on. This can be pro bono attorneys. This can be attorneys that you’re paying on a fee basis. I just mean someone who has the ability to provide legal capacity to your organization. If you do not have that team of folks or that person, you are missing a critical element of your capacity building efforts, and you are compromising your organization’s mission.

Nic Campbell: I have to say that out loud, because it came to me just over the past few weeks just having conversations with folks and looking around the sector and realizing, “Wait a minute, we don’t talk about legal capacity as part of capacity building. We kind of ignore it. We don’t see it as part of this overall conversation, or just general conversation about capacity building, when in fact, it is a very fundamental piece of it.” So, think about what other parts of your organization, would you do this? Or would you say, “You know what, we don’t need this person heading up this particular area. We’ll just use folks who might have heard of this thing before and will get by, because we just don’t have the funding for it. We just don’t think we can afford it.” 

Nic Campbell: Again, there are pro bono options out there. There are pro bono networks of attorneys. There are different ways that you can engage counsel, right? But if you’re not doing that at all, think about what other areas of your organization would you ever attempt to do this in? And I don’t think that there are many that likely come to mind. Another thing we hear is, we’re too grassroots, right? We’re too small for this. We don’t actually need a general counsel team, Nic. We are doing our work, there’s five of us, we don’t really need someone to come in and help with that legal capacity at this stage. The reality of this is that you’re likely the ones that are most in need. The smaller you are, doesn’t mean that your problems are smaller, it just means that your problems are likely not be addressed, right?

Nic Campbell: So, you’re still in the same situation, and you likely need it the most, because you probably have team members that are playing these roles that need training, that need conversations with folks that have seen lots of different organizations in these situations and can say, “Oh, I’ve seen this before. Here’s what we need to do. Here’s what we don’t need to do.” At the end of the day, you need a problem solver, with legal experience, to help you build your organization’s capacity. That’s at any level. Grassroots level, your mid-size, you are an enormous nonprofit or philanthropy. You need someone with those problem-solving skills, and that legal experience and expertise to help you build that capacity.

Nic Campbell: Now, I understand cost is real. I’m not ignoring that. I’m not saying, “Oh, go out there and everything is pro bono. I understand the reality in which we all sit.” So, costs is real. Having someone as general counsel or in-house counsel team, there’s a real cost to that, right? You have employees that are sitting there as a legal team. There is a real cost to that. We’re talking legal assistance and systems that have been set up. That’s not all pro bono. So, I’m not being naive at all, and saying, “Oh, just go out there and get pro bono assistance. Don’t worry about it.” No. That cost is real and you have to consider all of this against the kind of work you’re doing, the risk analysis, risk management.

Nic Campbell: But there are ways in which you can still accomplish this. And this is why at The Campbell Law Firm, at TCLF, we aim to show up differently, because our model is really based on working with grassroots organizations, working with brave nonprofits and philanthropy that are not – they just don’t want to be seen as “just another nonprofit”. They want to maintain their movement, sort of flexibility and status, and we want to as well. We also work with multibillion-dollar philanthropies. So, our model is really set up to say, “Look, at the end of the day, the core of it is we want to partner with folks.” So, these social impact entrepreneurs, these philanthropists, these brave nonprofits and philanthropies that are trying to disrupt and change the status quo, that is our model.

Nic Campbell: So, you can be an organization of five. You can be an organization of 50, of 500. We want to make sure that at the core of it all, we’re able to address problems as they come up, issues before they arise, and work alongside teams in grassroots organizations and organizations that are medium sized, large as well. Our approach is that, again, we’re talking about costs. We want to make sure that it’s cost effective, right? So, we don’t bill by the minute. That’s a huge surprise and it’s probably a shocker for a lot of folks listening. We do not bill by the minute. We do not think that that allows us to partner in the way that we want to. We don’t want folks getting on the phone with us and counting the minutes, I don’t want to ask how your day was because now I’m going to get billed for your small talk, right?

Nic Campbell: I’ve been in-house counsel and I understand that feeling, right? It’s real. So, we don’t bill by the minute, we don’t do surprise bills, we do flat fee arrangements. And this allows small organizations and large organizations to budget for these costs. As soon as you start an engagement with us, this is what it will cost for the year. We talked about how many reviews of agreements and how we’re going to engage and we allow you to – we want to hear from you. The thinking is not, look, we’re just going to get into this engagement, use us as little as you can, because we know that the money’s there. No, we want you to reach out to us, to share everything that is coming up. “Hey, this has happened. Do you think that this might be a situation that you should know about? Do you think that this is a question that we should add?” We want all of those questions. And that’s all built into the way we have set up our fee structure, because we want it to be cost effective. Because we realize right that legal capacity is a critical component of capacity building.

Nic Campbell: So, you cannot talk about I’m building this amazing organization. I’m focused on capacity building. I want to provide support to my leadership team, and I want to make sure that my strategy is sound, and you have no legal capacity. You’re not even thinking about how do you build capacity in your legal systems, your frameworks, your legal team. We just don’t understand how that can coexist, right? The same ideas come up when we talk about infrastructure, right? Infrastructure is part of your capacity building. So, if you’re not talking about how you are trying to strengthen your infrastructure, and your framework, organizational framework, you’re not talking about capacity building, right?

Nic Campbell: So, we need to have a larger conversation about what do we mean, when we are talking about capacity building for an organization. Legal needs to be included. And so, we want to make sure that we have a model that allows even the most grassroots organization that we work with, to say, “We can rely on a legal team of folks who can be our thought partners in this space, who can help us problem solve, and have this legal experience to help us do so.”

Nic Campbell: That’s the thinking with our model that we want it to be cost effective. We provide a dedicated general counsel team. It’s not like, “Well, today, I’m talking to this person, and I’m explaining all of this. And then the next day, you might be talking to someone else. You’ve got to do it all over again. The next week, you’re talking to someone else.” No, you have a dedicated team, you have folks who have decades of experience combined. We’re providing, you know, essentially a general counsel, an outsourced, in-house general counsel for the organization, someone else who’s working alongside that attorney to help provide that legal capacity. And then you’ve got the team itself that that person can then rely on when questions come up, right?

Nic Campbell: Imagine having all of those resources at your disposal, you compare that organization that has that kind of legal teams set up, that kind of legal capacity to an organization that isn’t even thinking about legal capacity, but they’re thinking about organizational capacity building. There’s no way that that second organization can then say, “Okay, we’re going to move ahead and do this in a sustainable way with this gaping hole of legal capacity just not be discussed.” This is really important to us, right? The reason I talk about legal capacity so much is yes, I think it is a critical component of capacity building. I also want folks to work with lawyers in a very different way than what has been put out there and what we think of when we consider working with attorneys, or working with, “outside counsel”. Because again, we’re not talking about employees who are sitting within an organization because it’s a different dynamic.

Nic Campbell: I’ve been an in-house counsel, as I’ve mentioned, and it’s a very different dynamic. Folks on our team will tell you that as well, that you are in it in a very different way than “outside counsel” might be. Because you’re there day to day, you are joining team meetings, depending on the organizational setup, and we want to recreate that kind of dynamic because there is a beauty that comes from being in-house counsel, when you don’t have to get the explanations over and over and over again, about how an organization works. What kinds of partnerships you’re trying to create? The kinds of risks that they’re willing to step into or be exposed to, and the kinds of things that they want to avoid. I’m really passionate about making sure that we can continue to work this way. Because I really don’t think that the law as it has been set up, law firms, generally. It wasn’t set up for folks that look like me, or firms that work the way we do to thrive. And those are facts, right?

Nic Campbell: If you look at – I mean, just some of these really outdated ethics rules that are in play in different states, you will see that it is set up in a way that is saying this is the kind of firm that we want. These are the kinds of people that we want. This is how we think the law should work. And that has nothing to do with the way that you are lawyering. It has nothing to do with the way you are providing legal advice and counseling support. So, the way I want to show up is I want to make sure that I give voice to those who have been invisibilized, the organizations that are out there working on behalf of communities that are vulnerable and marginalized, that they have the resources, they have the legal capacity they need to make sure that they are sustainable. Their work can be sustained. The solutions that they’re coming up with, can be leveraged. And we can scale and we can start to have different kinds of conversations, and you cannot do that without access to quality, legal resources and capacity.

Nic Campbell: So, that is the entire vision behind The Campbell Law Firm. So, when we talk about capacity building, don’t talk about capacity building, and not ask about legal capacity. When you look at all these capacity building programs, you see all the consultants and different aspects of the work that are critical, right to really building up these organizations. I want us also to think about, what about the legal capacity? How are we providing additional legal support and resources to these organizations to support their work? Because if we’re not asking that question, we’re doing a real disservice. Because legal capacity is part of the capacity building conversations. 

Nic Campbell: This is why at TCLF, we do not do one off transactions. You will not see us just, “Oh, you want us to review that one agreement for you?” Here you go by. Because there is a bigger conversation and bigger context in which this agreement sits, and this transaction sits. I understand that that’s not for everyone. I understand that some organizations might say, “Well, you know what, we just needed the answer to this one thing.” But what we have found is when organizations have that mentality, they’re not thinking about capacity building as it’s going to include legal capacity as well. And it’s very telling, and sometimes it’s just not the right time, I get that. But those conversations, when folks have come to us with one off, what we’ll do is we’ll say, this is not the way we work, here’s how we work and a lot of organizations, they’re just kind of like, “Whoa, I didn’t know that was a possibility.”

Nic Campbell: So, we start down the path of here’s how you can retain us and we can work together, and this is what a partnership looks like. This is how we can provide additional legal capacity. Sometimes, the organization might say, “Oh, well, you know, we’re just looking for this one-off review.” And we still are able to provide additional legal resources or recommendations to other law firms that might work a little bit differently, but still have that same mentality around, here’s how we’re going to try to build your legal capacity in this instance, right?

Nic Campbell: I say all of this to say that legal capacity is not about just reviewing agreements. You have somebody that can – a lawyer that can review your transaction or review an agreement or a contract, it’s about all of those things. It’s about the legal framework, it’s about how they’re reviewing, the questions they’re asking, the conversations that they’re having with you, how often they’re talking with you. How well do they know your organization? How much information are you sharing about your organization with them?

Nic Campbell: A lot of folks who know me know that I was not trying to start a law firm. When I started to Build Up companies, I did not want to start a law firm, because I was so indoctrinated into that very system that I just described, where law firms worked a lot differently. They didn’t work the way that TCLF worked, or the way I envisioned a law firm could work. So, I thought, “Well, if it hasn’t been done before, and I haven’t seen it, and these law firms are successful models, it can’t be done. So, I will start a law firm.” It wasn’t until I was talking with an ideal client. There’s still a client to this day and amazing organization that works around the globe. And they said, “Well, how do we work with you?” And I said, “Well, this is how I want to work.” And I have that model where legal capacity is part of capacity building. So, what do I want that to look like?

Nic Campbell: I want to know what you’re doing. My team should know what you’re doing. We should be able to say, “This is how we’re going to help you build your legal framework, your protocols, your templates. This is how you’re going to be proactive. Here’s how we’re going to help you solve this problem on a consistent basis. Here’s how we’re going to help you be sustainable so that when you show up to the communities that you’re working with, you have the legal capacity and the general capacity and leverage to do so.” That’s when we created the way that we work now, which is TCLF. 

Nic Campbell: So, we really are doing it differently and we’re doing it that way. We’re doing it in a way that is inclusive of grassroots organizations, of small organizations, of large organizations that want to show up differently, that want to be disruptive in the truest sense of that word, and it’s the only way I know how to work.

Nic Campbell: When I think about if you are a grassroots organization listening to this and saying, “I don’t know if this is for me. I don’t know if I can afford it.” Just know that we created TCLF with you in mind. We created the way that we work with you in mind, our approach with you in mind. And this also goes for our clients that are multibillion-dollar philanthropies. The core and the commonality is that you are trying to be disruptive to the status quo, that perpetuates injustice and inequity. And so, if you are trying to be disruptive in that way, know that we understand that legal capacity needs to be part of the conversation, and we will work with you to provide that kind of support and leverage.

Nic Campbell: When legal capacity is not part of the capacity building conversation, ask why. Push the conversation, push the question. Think about how legal capacity can help your team, your work, your organizational vision. Hopefully, this episode, this solo cast is helping you think about how legal capacity can play such a key role in how your organization is built out, how its vision can be advanced, how its mission can be supported, and how your goals can be leveraged in scale, and then come talk to us.

Nic Campbell: As I mentioned, if we’re not a fit, we can still point you to additional resources and others that might be. But I just want us to start this conversation. I want to start having this conversation about legal capacity as part of capacity building. It doesn’t have to be with TCLF. I tell people this all the time that I am not in the convincing business. When I started the Build Up companies, I said very, very quickly, I am not in the convincing business. I’m in the building business, the problem-solving business. And I’m into working with brave organizations and leaders that are trying to disrupt the status quo, right? That are trying to show up sustainably and at scale for vulnerable and marginalized communities that have been historically left out of the conversation. That’s the common thread.

Nic Campbell: So, it’s not about just picking TCLF and that’s the only way you get legal capacity. I want you to just have this conversation about legal capacity as part of capacity building. That is all. I want to leave you with this. Ask yourself, how can legal capacity help my organization’s capacity building? How can increasing and strengthening my own organization’s legal capacity, help the communities that I work with and that I serve? How will it help us sustainably show up, consistently show up for these communities? Those are the questions I want to leave you with, so that you can start to think about legal capacity in a different way, or even just start thinking about legal capacity, because it is critical.

Nic Campbell: Thank you all for the amazing work that you do every day, for building your organizations in such a way that can be such a resource, and so helpful to communities that need it. And every day that your building is allowing the stories of communities to be told and having them be the storytellers, as opposed to speaking on their behalf. So, thank you, and any questions that you have about legal capacity, I’d love to continue this conversation. Please feel free to reach out to us by email or just on any of our socials and we’re happy to talk about legal capacity. Talk to you all soon.

Stef Wong: That completes this two-part series on legal capacity as capacity building, with A. Nicole Campbell. As we wrap up, if you’re interested in partnering with a law firm that leverages a global network of experienced attorneys with decades of legal training and practical experience, and focuses on social impact organizations to serve as an outsourced general counsel and thought partner, then schedule a discovery call with The Campbell Law Firm today. The Campbell Law Firm works with brave non-profits, philanthropists, ultra-high net worth individuals and movements, offering high-touch counsel to social impact entrepreneurs and organizations around the world. We would love to hear more about your brave mission to change the world.

-Upbeat Outro Music-

Nic Campbell: Thank you for listening to this episode of Nonprofit Build Up. To access the show notes, additional resources and information on how you can work with us, please visit our website at buildupadvisory.com. We invite you to listen again next week as we share another episode about scaling impact by building infrastructure and capacity in the non-profit sector. Keep building bravely.

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